• Creates search & PMAX campaigns for and optimizes 5 Google Ad accounts• Does keyword research, daily search term checks and negative keyword updates through tools like SEMRush, Google Analytics & Tableau reports• Oversees 5 Google Merchant Center accounts for PMAX campaigns• Helps in managing website content & product management in Magento for daily operations & seasonal campaigns (i.e. homepage & text banners, product categories, and page contents)

• Managed accounts within Shopee Marketplace, contributing to their growth by 3.92X in daily orders and 2.58X in gross merchandise value during campaigns (i.e. 9.9 and 11.11)• Led the Business Development department in acquiring weekly deals for P9 Deals Daily Circle• Headed the Assortment and Price Gap project within the category to assure the proper matching of accounts’ products in both Shopee and Lazada shops• Trained new members of the team to familiarize with standard… Show more • Managed accounts within Shopee Marketplace, contributing to their growth by 3.92X in daily orders and 2.58X in gross merchandise value during campaigns (i.e. 9.9 and 11.11)• Led the Business Development department in acquiring weekly deals for P9 Deals Daily Circle• Headed the Assortment and Price Gap project within the category to assure the proper matching of accounts’ products in both Shopee and Lazada shops• Trained new members of the team to familiarize with standard operating procedures practiced in Business Development department• Conducted bi-annual Joint Business Plans with accounts to maximize platform exposures, to create/ enhance accounts’ marketing strategy, and to evaluate monthly sales targets Show less

• Went through a rotation between the Business Development department’s main functions: Account Incubation and Account Management (Marketplace and Mall)• Helped conduct workshops (Seller Education Program) as a speaker for new sellers to further their knowledge on the platform’s varied features• Acted as the category’s point of contact for internal processes relating to monthly campaigns with the Marketing team (i.e. Payday Sales, Electronics Week, GadgetZone Circle)• Assisted in… Show more • Went through a rotation between the Business Development department’s main functions: Account Incubation and Account Management (Marketplace and Mall)• Helped conduct workshops (Seller Education Program) as a speaker for new sellers to further their knowledge on the platform’s varied features• Acted as the category’s point of contact for internal processes relating to monthly campaigns with the Marketing team (i.e. Payday Sales, Electronics Week, GadgetZone Circle)• Assisted in doing data analyses on category’s monthly performance through MS Excel and translated these data points to presentations through MS Powerpoint• Initiated the category’s online tracking file via Google Sheets to facilitate communication on weekly updates and administrative tasks Show less

• Generated contracts for a loyalty program that is valued over $1,000,000• Automated parts of the online card payment process from 40 minutes to 30 minutes per 100 transactions though MS Excel• Initiated 600 contract renewals with station owners• Proactively participated in the diversity & inclusion team, helping produce creative materials for activities that promoted employee engagement and team synergy

• Helped in the preparation of the BOOST brand launch in June 2017• Was exposed to both consumer marketing and medical nutrition sides of the business• Was responsible for the below the line (BTL) activities (e-commerce materials for Lazada, content for the website, product detailing materials, brand ambassadors conceptualization for deployment in drugstores)

• As the official spokesperson of the organization, oversaw its external affairs relating to its online accounts through the Communications and Client Concerns Departments• Had a hand in the delivery and distribution of 2000 yearbooks prior to the seniors’ graduation date

• Developed initiatives that helped amplify the project’s reach and visibility to the public through handling its social media accounts (Facebook, Instagram), conceptualizing themes for the sales team’s weekly events and conducting research on industry trends in the country• Participated in carrying out internal activities through contributing to its monthly newsletters and actively assisting in the planning and execution of its Annual Awards Night