Manuel Lara Email and Phone Number
Leader with 13 years of experience supported by outstanding achievements and results through different areas such as Marketing, Sr Project Management, New Product Launches, Demand and Supply Planning and Chief of Staff for Leadership team. Executive Strategist that enhances & promote simplicity, passionate of being part of strategic and innovative areas creating new and differentiated processes designed to achieve business objectives. • Innovation & Agile Learner• Strategic Thinking• Orchestration• Negotiation & Analysis• Status Quo Challenger• Leadership & People Developer• Resilience• Engagement
Astrazeneca
View- Website:
- astrazeneca.com
- Employees:
- 78605
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Business Development And Licensing LeadAstrazenecaMexico City, Mexico -
Business Development & Licensing LeadAstrazeneca Aug 2024 - PresentMexico -
Country Portfolio Lead Mrna Vaccines (Covid-19)Pfizer Aug 2022 - May 2024Ciudad De México, MéxicoComirnaty’s COVID-19 Vaccine Brand Leader with objective of maximizing Portfolio’s Revenue and IBT. Ownership of PnL & Long Range Forecast. Lead the Public & Private Channel Access Plan. Implementation of Strong & Well-Planned Marketing & Pipeline Strategies. Achievements⬝ Leaded the light-speed launch COVID-19 Vaccine 15 days with sales of +28M USD in 3 months & getting +90% of Market Share⬝ Design & implementation of Mass Media & Vaccination Campaign w/ strategies planed for Patients & HCP’a achieving +800K doses⬝ Achieved with Excellence the Private Launch of C19 Vaccine being the 1st LATAM country & 2nd Worldwide becoming a Best Practice⬝ Became an external ambassador w/ patient, HCP’s, Associations & Big Companies achieving mass vaccinations campaigns +70K doses -
Launch Navigator Covid-19 Vaccine & TreatmentPfizer Mar 2021 - Aug 2022MexicoLeader of COVID-19 Vaccine & Treatment during Pandemic orchestrating great scale plans for the new product with Gov’t. Negotiator with public channel y single point of contact for COVID-19. Strategic Coordination of cross-functional areas. Achievemnts⬝ Lead & coordinate in Pandemic Bilateral Contract under Emergency Use Authorization being 1st vaccine in Mexico w/ +74M doses applied⬝ Design & implement an E2E simplified process for vaccine reception w/ a record time of 4 weeks through cross-functional management ⬝ Problem solver if diverse themes through innovation allowing delivery on time of vaccines and being a strategic alley to Government⬝ Generating innovative plans w/ quick adaptability & strategic management to achieve 4 Bilateral Contacts w/ Mexican Gov’t in 1 mth each -
Leadership Team’S Chief Of Staff, & Launch Excellence/ Business Development LeadPfizer Sep 2019 - Mar 2021MéxicoLeader of strategic processes for New Product Launches E2E. Work with Regional & Global Teams for prioritization plans & investments. Orchestrate & lead key projects with Leadership Team as Strategic Advisor implementing diverse new business plans cross-company. Achievements⬝ Champion & Leader of the Crisis Committee during Pandemic achieving solutions that gave business continuity & Return to site plan⬝ Design & implementation of New Product Launches reducing 1 year launch lead time & anticipating 8 launches ⬝ Aquire Regional Launch Excellence Role due to New Product Launches Process recognized as Best Practice & launched in 7 countries⬝ Creation of Tender Risk Assessment to measure Public Gov’t Tender impacts reducing 35% financial risk with proper decision making -
Demand, Supply & Foreign Trade Operations ManagerPfizer Sep 2017 - Sep 2019MéxicoLead & execute S&OP process cross-company with monthly results for Leadership Team. Forecast proposals generation by SKU/Channel through consensus w/key commercial areas. Design Supply Chain process for New Product Launches, planning of Trade plans & promotion Achievements⬝ Awarded with the Mission Award as a strong commercial plan creation that avoided Finish Good Write Off and savings of $600K US ⬝ Reduction of e-mails & meetings in a 25% as member of Engagement Center as the role of Optimization Lead ⬝ Implementation of New WoW of Demand Planning for all business categories improving forecasting recognized w/ Excellence Award -
Strategic Planning & Latam Master Data Sr CoordinatorPfizer Mar 2016 - Aug 2017LatamDiagnose SAP modules (Demand & Supply) for remediation of +30 planning parameters. Creation of SOP’s and guidance to maintain updated parameters. Responsible of Supply Chain Agreements negotiation among Sites & Markets. Achievements⬝ Time Reduction in a 50% of demand & supply planning process having effective statistic proposals from SAP after remediation⬝ Full migration of Supply planning from Excel to SAP in a 100% in a timeframe of 3 months for all LATAM Countries⬝ Dot connections & key correlation of parameters for proper SAP functioning reducing 25% of Forecasting of commercial teams⬝ Implementation & training of Master Data for Costa Rica’s Centralized LATAM HUB for more than 20 colleagues -
Sales Strategy & Demand Planning CoordinatorPfizer May 2015 - May 2016Ciudad De México Y Alrededores, MéxicoDemand Planning activities coordination in an E2E path through the re-design of the S&OP Process with involvement of key new areas. Proper Inventory handing & management for cost reduction & be the effective communication bridge between Supply & Business Achievements⬝ Creation of New Forecasting process achieving the reduction of 25pp in Forecast Error Metric obtaining Own It Award⬝ Design & implementation of guidance for Life Savers products based of Patients’ needs assuring treatment continuity in +5K patients ⬝ Negotiation of inventory through allocation strategy achieving savings for the Portfolio of +$500K USD -
Business Intelligence/Insights & Sales Force Effectiveness AnalystPfizer Jun 2011 - May 2015Ciudad De México Y Alrededores, MéxicoResponsible of Market KPI’s with audits such as IQVIA, ATV through the creation & update of strategic reports for analysis. Tracking and coordination of Market Research & definition & calculation of Sales Force incentives & routes Achievements⬝ Process implementation for proper tracking of Medical Sample assuring delivery & investment increasing the ROI in +10%⬝ Automatized reports & Dashboards in Excel that gave visibility for leaders to make a proper decision of budget investment ⬝ Implement & coordinate Market Research National Wide generating key insights for focused promotional effort increasing sales +5%
Manuel Lara Education Details
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Pharmaceutical Marketing And Management -
Peivap (Programa De Entrenamiento Intensivo En Vacunologia Y Sus Políticas) -
Alta Dirección -
Outstanding -
Bachelor
Frequently Asked Questions about Manuel Lara
What company does Manuel Lara work for?
Manuel Lara works for Astrazeneca
What is Manuel Lara's role at the current company?
Manuel Lara's current role is Business Development and Licensing Lead.
What schools did Manuel Lara attend?
Manuel Lara attended Tecnológico De Monterrey, Florida International University, Ipade Business School, Universidad Europea, Tecnologico De Monterrey.
Who are Manuel Lara's colleagues?
Manuel Lara's colleagues are Nurul Adhari, Natalie Bilkic, Sahar Rahmati, Mariam Ibañez Schuda, Birgitta Luukkonen, Eva Morales, Mariya Hasan.
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Manuel Lara
Guadalajara, Jal1sanmina.com
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