TravelClick (TravelClick.com) is a leading provider of innovative cloud-based solutions for hotels around the globe to grow their revenue reduce costs and improve performance. Main responsabilities:• Build a strong relationship with the Product, Operations and Sales teams to act as a liaison between departments facilitating the sales process from prospecting to closing the deal.• Help the EMEA & ASPAC sales teams meet their e-commerce sales goals from both new sales and Up-selling to existing customers.• Participate in the development of new e-commerce products with a strong focus on marketability (i.e. Responsive Web Design). • Lead a team of local experts to support the sales team during the sales and post sale process• Train all areas of the organization on e-commerce products• Build strong local relationships with key partners such as Google or Adara.• Help organize and participate in e-commerce seminars, webinars and lectures.

Hotel Marketing and Distribution company resulting from the alliance between Idiso, one of the leading hotel distribution technology companies, and Tourism Revolution Ecosystem, reference in hotel consulting. Responsabilities:• Direct and oversee sales policies, objectives, and initiatives. • Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. • Recommend product or service enhancements to improve customer satisfaction and sales potential.• Train, organize and lead a sales support team dedicated to maximize efficiencies on the sales process.• Be part of the Board of Directors of the company participating in the development of the organization and its growth.

Consulting services firm for the hospitality industry specialized in Online Marketing and Distribution. Functions and achievements:• Sign 10 accounts totaling 18 hotels, a sports club and an OTA.• Definition of specifications, choice of different providers and their coordination throughout the different phases of the projects. Successful implementation of 10 projects, reducing delivery time and exceeding customer expectations.• Provide support for the hotels to successfully integrate new ways of distribution at all levels of the organization.

Family business with Real State projects in 6 major Spanish cities, a Commercial parking and 5 restaurants with an annual turnover exceeding 50 million Euros. Functions and achievements:• Adjust the workforce to a declining Real State demand; this resulted in reducing personnel costs by 60%• Introduce mayor changes in the Operations departments to better control the progress of the different projects. • Participate in the process of refinancing a € 100 M debt to secure the viability of the company.

Managing over 300 hotels in more than 30 countries, Meliá is ranked among the top 20 international hotel companies. Based in Miami, as Director of Online Marketing for the Americas region, I managed a team of 5 people and a $ 2.5 M Marketing budget. I was responsible for:• Internet sales and marketing activity for the American region, including the US versions of our own website solmelia.com as well as OTA partners such as Expedia and Travelocity. • Provide support for all the hotels on the American region to increase direct sales. The performance of the US version of Solmelia.com exceeded all expectations and beat goals by 20%.• Work with our Marketing department to coordinate all Offline and Online Marketing efforts. • Participate in the development and execution of the Online Marketing Strategy for all Melia Brands, especially Paradisus, ME and Gran Meliá. • Work with our Vacation Club department to find new ways to provide electronic services to existing customers, and to capture new potential customers online.

Terra Networks, subsidiary of Telefónica, is present in Spain, Latin America and the U.S. Terra.com is the leading Online Site for Spanish speakers in the U.S.. Some of my responsibilities were: • Develop promotional opportunities for various brands and artists within terra.com. • Actively participated in developing strategic alliances for the company such as being the official site for the Latin Grammys.• Responsible for planning and executing all email marketing campaigns for our clients to the company’s database.• Participate in strategic phases of the development of certain services such as Terra’s email or fotolog.