• Establish the tools and methodologies to be used in project management.• Prioritize projects based on their importance and impact.• Manage both time and financial resources required for each project activity.• Analyze the ROI (Return on Investment) of projects.• Determine if the methodologies and tools used are profitable.• Modify, adapt, or expand the use of solutions based on the financial analysis.• Document the steps involved in the development and execution of a… Show more • Establish the tools and methodologies to be used in project management.• Prioritize projects based on their importance and impact.• Manage both time and financial resources required for each project activity.• Analyze the ROI (Return on Investment) of projects.• Determine if the methodologies and tools used are profitable.• Modify, adapt, or expand the use of solutions based on the financial analysis.• Document the steps involved in the development and execution of a project. Show less

Led a high-performing team of 25 designers, copywriters, web developers, social media analysts, event planners, and production specialists. Defined roles, responsibilities, and KPIs to ensure optimal performance and growth. Actively participated in the full recruitment cycle, including interviewing, assessing skills, and collaborating with stakeholders to make decisive hiring recommendations.

Spearheading the design, communication, and implementation process for the company's products or services, ensuring that the brand's strategy and consistency are maintained, both visually and content-wise.My responsibilities include:• Developing creative strategies in the areas of marketing, advertising, communications, and public relations for both internal and external clients.• Establishing objectives, supervising their implementation, and monitoring design and… Show more Spearheading the design, communication, and implementation process for the company's products or services, ensuring that the brand's strategy and consistency are maintained, both visually and content-wise.My responsibilities include:• Developing creative strategies in the areas of marketing, advertising, communications, and public relations for both internal and external clients.• Establishing objectives, supervising their implementation, and monitoring design and communication actions.• Assigning tasks to the team and motivating them, ensuring that a diversity of ideas is maintained to guarantee the flow of the creative process.• Managing administrative tasks with suppliers, such as meeting and modifying deadlines, delivery dates, managing the budget, and verifying that the quality of the product received meets the company's standards.• Determining the needs, objectives, and expectations of internal and external clients; and analyzing industry trends.• Working together with other management areas to generate graphic and communication materials as required.• Interacting with the sales team to interpret the client's vision and transform it into a tangible concept.• Prioritizing communication requests made to the area.• Defining the profile, functions, and carrying out the selection process for the personnel in charge.Achievements and processes:• Reactivation of social networks, creating ADS to make the company known.• Design of a customer loyalty plan; improvement of UX with a view to internationalization (packaging, presentation, manuals, brochures, product design, etc.); design of an analog advertising plan and launch events.• Production of tutorial videos for customers.• Product architecture proposal. Show less

My Achievements as a Team Member:1. Driving Digital Transformation and Corporate Identity:• Brand Refresh: I spearheaded the creation of the company's first brand manual, updating the logo and all graphic materials. This initiative elevated our image towards a mid-sized company with internationalization goals.• Audiovisual Service Portfolio: I designed, produced, and presented a service portfolio in an audiovisual format, turning it into a powerful tool for the sales… Show more My Achievements as a Team Member:1. Driving Digital Transformation and Corporate Identity:• Brand Refresh: I spearheaded the creation of the company's first brand manual, updating the logo and all graphic materials. This initiative elevated our image towards a mid-sized company with internationalization goals.• Audiovisual Service Portfolio: I designed, produced, and presented a service portfolio in an audiovisual format, turning it into a powerful tool for the sales team.• Proposal Automation: I implemented an automated system for sending sales proposals to clients, streamlining the process and improving efficiency.• Internal Digital Magazine: I transformed the internal communications bulletin into a digital magazine for employee consumption, fostering engagement among team members.2. Enhancing Customer Experience and Digital Presence:• New Website: I developed a new website with an optimized user experience (UX), facilitating the sales process and providing relevant information to prospects and clients. The platform also offers greater stability and ease of navigation.• Social Media Design: I created a consistent design line for social media, strengthening the company's digital presence.• Tutorial Videos: I produced and edited video tutorials to provide support to users and customers.These achievements were made possible through teamwork, collaboration, and the commitment of all team members. Show less

Responsibilities• Brand creation (logos and line of business identity): This entails developing a cohesive visual identity for the company or brand across all platforms. This includes crafting logos, color palettes, typography, and other visual elements.• Design of promotional images: This necessitates creating images used to promote the company's products or services. These images can be utilized for a variety of purposes, such as website banners, social media posts, and print… Show more Responsibilities• Brand creation (logos and line of business identity): This entails developing a cohesive visual identity for the company or brand across all platforms. This includes crafting logos, color palettes, typography, and other visual elements.• Design of promotional images: This necessitates creating images used to promote the company's products or services. These images can be utilized for a variety of purposes, such as website banners, social media posts, and print advertisements.• Design and assembly of intangible products: This requires designing and building products that are not physical objects, such as websites, apps, and presentations. This demands a strong understanding of user experience (UX) and user interface (UI) design.• Design, assembly, and production of merchandising: This encompasses creating and producing branded merchandise, such as t-shirts, mugs, and hats. This necessitates a strong understanding of product design and production processes.• Design and production of corporate stationery, posters, and event flyers: This entails creating and producing printed materials that are used to represent the company, such as letterhead, envelopes, business cards, posters, and flyers.• Website and landing page coordination and design: This necessitates collaborating with web developers to create and maintain the company's website and landing pages. This requires a strong understanding of web design and development principles.• Audiovisual production and social media management: This encompasses creating and managing audiovisual content, such as videos and social media posts. This also involves overseeing the company's social media accounts and interacting with followers. Show less

• Crear diseños originales y de calidad que se adapten a las necesidades y expectativas de cada cliente (logos, flyers, brochures, post, presentaciones multimedia…).• Comunicarse de forma efectiva y profesional con los clientes, tanto en el idioma nativo como en el inglés, para entender sus requerimientos, presentar propuestas y recibir retroalimentación. • Gestionar los proyectos de diseño desde el inicio hasta la entrega, respetando los plazos, el presupuesto y los estándares de… Show more • Crear diseños originales y de calidad que se adapten a las necesidades y expectativas de cada cliente (logos, flyers, brochures, post, presentaciones multimedia…).• Comunicarse de forma efectiva y profesional con los clientes, tanto en el idioma nativo como en el inglés, para entender sus requerimientos, presentar propuestas y recibir retroalimentación. • Gestionar los proyectos de diseño desde el inicio hasta la entrega, respetando los plazos, el presupuesto y los estándares de calidad acordados.• Manejar las herramientas y programas de diseño gráfico más utilizados y actualizados, así como estar al tanto de las tendencias y novedades del sector. Show less

• Responsible for all aspects of image and advertising for TV Cable Express and Almacenes de Compraventa Express, in accordance with the instructions and preferences of management.• Production and editing of television commercials.• Design of advertising for portfolio recovery promotions.• Badges for staff• Design of corporate identity for Valerie Joyeria SAS• Refreshing of the corporate identity of TV Cable Express

• Corporate identity design • Planning and organization of monthly seminars with national and international speakers guests• Planning and production of sports events (marathons, soccer clinics, Fit Camp, Boot Camps, races - walks)• Training and development of managerial, administrative and commercial staff• Design of the visual identity, planning and production of the Herbalife Zulia Awards (8 editions since 2008)• Winner of the HZA 2014 Merit Award• Responsible for the… Show more • Corporate identity design • Planning and organization of monthly seminars with national and international speakers guests• Planning and production of sports events (marathons, soccer clinics, Fit Camp, Boot Camps, races - walks)• Training and development of managerial, administrative and commercial staff• Design of the visual identity, planning and production of the Herbalife Zulia Awards (8 editions since 2008)• Winner of the HZA 2014 Merit Award• Responsible for the organization's internal communication• Organization of local, national and international events Show less

• Implementation and use of social media to expand portfolio (The portfolio of customers was expanded by implementing home delivery)• Implementation and use of virtual sales (Mercado Libre) to expand the market• Design of media campaign (press and cinema)• Corporate identity refreshThe corporate identity refresh was a successful initiative that resulted in the expansion of the company's portfolio and market. The implementation of social media, virtual sales, and a media… Show more • Implementation and use of social media to expand portfolio (The portfolio of customers was expanded by implementing home delivery)• Implementation and use of virtual sales (Mercado Libre) to expand the market• Design of media campaign (press and cinema)• Corporate identity refreshThe corporate identity refresh was a successful initiative that resulted in the expansion of the company's portfolio and market. The implementation of social media, virtual sales, and a media campaign helped to increase brand awareness and reach new customers.The home delivery service was particularly effective in expanding the portfolio of customers. By offering this service, the company was able to reach customers who were unable to visit the store in person.The Mercado Libre platform was also a valuable tool for expanding the market. By listing products on Mercado Libre, the company was able to reach a wider audience of potential customers.The media campaign was designed to reach a broad audience and generate excitement about the company's products and services. The campaign included advertising in newspapers and cinemas, as well as social media.Overall, the corporate identity refresh was a successful initiative that helped to position the company for growth. Show less