Manuel Morales

Manuel Morales Email and Phone Number

Vice President of Product Management @ ServiceTrade
Los Angeles, CA, US
Manuel Morales's Location
Los Angeles, California, United States, United States
Manuel Morales's Contact Details

Manuel Morales personal email

n/a
About Manuel Morales

Hi! I'm a Senior Product Leader with a specialization in organic growth. I exponentially grow organic traffic and demand generation. I'm a 2x back-to-back company MVP at Levelset. In my first year managing the Levelset website, I drove 6 figure traffic growth and doubled transactional revenue. In my second year, I launched a new product suite and brought 100k+ new users to Levelset. I love to work on B2B and B2C products that turn industries upside down by "giving power to the people." I fight for fairness, transparency, and access; so I like working on products that publish data and turn data into actionable steps for people. You can see that with my recent success at Levelset building the Payment Profiles product from the ground up to become the Zillow/Glassdoor of construction payment with thousands of published profiles and tens of thousands of user-generated-content (UGC) posts. I firmly believe technology works better with diverse viewpoints and experiences. I have formal education in Behavioral Psychology and professional experience in product growth, digital marketing, website management, research and data analytics, and management consulting. Let's make people's lives better with tech, together.

Manuel Morales's Current Company Details
ServiceTrade

Servicetrade

View
Vice President of Product Management
Los Angeles, CA, US
Website:
servicetrade.com
Employees:
221
Manuel Morales Work Experience Details
  • Servicetrade
    Vice President Of Product Management
    Servicetrade
    Los Angeles, Ca, Us
  • Procore Technologies
    Group Product Manager
    Procore Technologies Apr 2022 - Present
    Carpinteria, Ca, Us
  • Levelset, A Procore Company
    Director Of Product Management
    Levelset, A Procore Company Feb 2021 - Jul 2022
    New Orleans, La, Us
  • Levelset, A Procore Company
    Senior Product Manager
    Levelset, A Procore Company Feb 2021 - Jan 2022
    New Orleans, La, Us
    I set the strategy, vision, communications, and roadmap of the Levelset Payment Profiles product. Under my leadership, I've grown organic demand by 811% YoY and user-generated content by 331%, adding hundreds of thousands of unique content across the product. The product has helped hundreds of thousands of contractors better understand how to work with a company through reviews, a detailed payment history, and more. The first of its kind, the payment profiles is revolutionizing how contractors evaluate a company's risk and how to do business. The product empowers contractors with insights to make more confident decisions and never lose a night's sleep over slow construction payment. I'm passionate about this product because it aligns with so many of my personal passions of empowering people with information and helping David take on Goliath.
  • Levelset, A Procore Company
    Product Manager
    Levelset, A Procore Company Apr 2019 - Feb 2021
    New Orleans, La, Us
    I built the Contractor Profiles (www.levelset.com/contractors/) product from an R&D project to a full product experience to drive organic traffic and leads. In less than 6 months of taking over the product while still an R&D project, I grew user-generated content by over 500%, producing thousands of user-generated content submissions every week. In that same time, I've grown monthly organic traffic in the tens of thousands to a pace of 16x YoY. The Contractor Profiles are the hub of construction payment: making construction payment data transparent, delivering data-driven insights, and offering a place for users to review other company's payment processes (user-generated content). Construction companies can come to the Contractor Profiles to learn how to best work with another company, what to expect, and how to avoid costly million-dollar surprises. Like Expedia, Zillow, or Glassdoor, I made data transparent to the public to create a data-content loop that drives organic growth perpetually. With knowledge in technical SEO and my previous experience more than doubling organic search traffic on the Levelset blog, I turned the Contractor Profiles into a content and traffic machine, setting new record highs every week.
  • Levelset, A Procore Company
    Digital Marketing Strategist
    Levelset, A Procore Company Jun 2018 - Apr 2019
    New Orleans, La, Us
    I grew the Levelset content website, the primary lead source for our demand generation. I utilized knowledge in technical SEO, content marketing, and UX/UI to increase organic web traffic 102% YoY (hundreds of thousands of sessions and pageviews). I managed all elements of the website development: from vision, execution, to production. I grew pay-per-document revenue (e-commerce) of the business by +60% YoY with a focus on landing page organic traffic and conversion optimization. When Levelset rebranded in March 2019 from zlien, I planned and completed the entire content migration for a smooth transition, maintaining strong Google SERP rankings and business demand. While on the Marketing team, I worked cross-functionality with our SaaS product team to create a seamless website to product experience. About Levelset:Levelset helps contractors and suppliers get paid. Over 500,000 contractors and suppliers connect on Levelset’s cloud-based platform to make payment processes stress-free. Users can easily exchange payment documents like lien waivers, pay applications, and preliminary notices, see a complete picture of who is on the job,and feel empowered with the resources and knowledge they need to be confident in payment.
  • Venture For America
    Fellow
    Venture For America Nov 2015 - Aug 2018
    Detroit, Michigan, Us
    Venture for America is a fellowship for recent grads who want to learn how to build a business while making an impact. VFA Fellows get training and join a startup in an emerging US city, where they live and work for two years at one of our hundreds of partner companies. They learn hands-on what it takes to build a company, while getting the mentorship, network, and ongoing support to prepare themselves to become successful entrepreneurs. Our goal is to spark job growth in cities that need it by sending our top-talent to help grow the businesses that will make it happen. Learn more at www.ventureforamerica.org.
  • Zehnder Communications
    Research And Analytics Strategist
    Zehnder Communications Dec 2016 - May 2018
    New Orleans, Louisiana, Us
    • Maintained many previous responsibilities as a Consultant with EMH Strategy following the acquisition of the firm by Zehnder Communications. • Performed geo-spatial analyses to measure business, web, and social media metrics for market performances.• Executed sales analyses by market, product, and price-type for companies with national and local reach. • Collaborated with C-Suite and department management in development of sales and new business pitches. • Designed and conducted market research measuring brand awareness, campaign effectiveness, and user preferences.• Built interactive dashboards to effectively visualize internally tracked metrics or marketing, sales, and business data. • Conducted detailed analyses for business intelligence projects using open-source tools, data, and census information.• Led client discovery interviews and assembled key findings. • Benchmarked and analyzed performances across various media channels to develop media buying strategies.• Analyzed online user behavior, clickstream analytics, email campaigns, conversation data, and customer journeys.• Performed ROI analyses to evaluate the efficiency and effectiveness of marketing and advertising campaigns.• Researched and built user personas and analyzed usability testing data. • Tracked and analyzed marketing, demographic, and behavioral data.• Developed multiple qualitative and quantitative analytical tools on Microsoft Excel for various agency needs. • Assembled decks for client presentations and final deliverables.About Zehnder Communications:Zehnder Communications is a fully-integrated marketing and advertising agency based in New Orleans, LA with additional offices in Baton Rouge, LA and Nashville, TN. Previous and current clients include DuPage Medical Group, Fireball Whiskey, Visit South Walton, Tijuana Sweet Heat, JD Bank, Entergy, Burger King, Origin Bank, Jackson Offshore, Piccadilly, Mississippi Power, and Swerve.
  • Emh Strategy
    Management Consultant
    Emh Strategy Jun 2016 - Jan 2017
    New Orleans, La, Us
    Acquired by Zehnder Communications • Built Microsoft Excel-based financial models and pro forma statements.• Executed budget-to-actual, scenario, and other financial analyses to provide performance insights to clients.• Created presentations, mapped workflows, recorded discovery data, and produced other client documentation.• Performed competitive analyses, landscape analyses, and other forms of business research. • Conducted strategic business analyses including SWOT and white-space analyses. • Managed client relations and communications. • Assisted with marketing, social media, and PR efforts of the firm.About EMH Strategy:EMH Strategy is a boutique management consulting firm specializing in strategic finance, organizational planning, and growth strategy. Previous clients include the UCLA School of Medicine, Sucré, the Emeril Lagasse Foundation, and Cycle Construction.
  • Amherst College
    Campus Tour Guide
    Amherst College Jan 2015 - May 2016
    Amherst, Ma, Us
    • Engaged with diverse visitor groups during weekly hour-long campus tours.
  • Amherst College
    Engagement Advisor
    Amherst College May 2014 - May 2016
    Amherst, Ma, Us
    • Mentored and helped students find internship, volunteer, and on-campus work opportunities.• Helped develop a plan that led to the recruitment of the largest group of advisees in the program's history.
  • Amherst College
    Community Engagement Orientation Trip - Lead Coordinator
    Amherst College Apr 2014 - Sep 2014
    Amherst, Ma, Us
    • Developed and led a three-day, two-night curriculum of presentations and workshops for new students.• Tracked receipts, ordered supplies, and monitored spending for a $35,000 budget.• Assisted in interviewing and reviewing over 35 coordinator and trip leader applications.• Recruited the largest group of student participants in the program’s 25 year history.
  • U.S. Department Of Transportation
    National Highway Traffic Safety Administration Intern
    U.S. Department Of Transportation Jun 2015 - Aug 2015
    • Completed week long program management training course to improve project oversight skills.• Reviewed State Highway Safety Plan grant requests and analyzed statistical reasoning and data.• Compiled and reviewed survey data from federal agencies involved with Native American traffic safety to contribute to an informational resource page on the National Highway Traffic Safety Administration website.• Produced a public transit policy research paper with peers that addressed safety and congestion concerns in different parts of the United States.
  • Tillys
    Sales Associate
    Tillys Jul 2012 - Jan 2013
    Irvine, California, Us
    • Worked here in two separate stints, one in the Summer of 2012 and the other in the Winter of 2012.• Interacted with customers and assisted in finding items in the store or online.• Individual average total sales amounting to about $1,200 per four hour shift.• Top revenue generating sales associate for 4 out of 9 weeks.

Manuel Morales Skills

Public Speaking Microsoft Office Marketing Research Teaching Business Strategy Market Research Statistical Data Analysis Operations Management Budget Management Writing Microsoft Excel Customer Service Management Consulting Competitive Analysis Data Analysis Account Management Sales Statistics Marketing Strategy Business Development Quantitative Research Survey Design Web Analytics Quantitative Analytics Strategic Planning Usability Testing Google Analytics Google Adwords Community Engagement Community Management Leadership Qualitative Research Focus Groups Google Tag Manager Excel Dashboards Excel Models Keyword Research Survey Management Excel Pivot Seo Audits Marketing Analytics Behavioral Interviewing Interview Preparation Roi Optimization Google Adwords Professional Project Management Event Planning Microsoft Word Powerpoint Editing Microsoft Powerpoint

Manuel Morales Education Details

  • Amherst College
    Amherst College
    Psychology And Environmental Studies
  • Benjamin Franklin High School
    Benjamin Franklin High School
    High School

Frequently Asked Questions about Manuel Morales

What company does Manuel Morales work for?

Manuel Morales works for Servicetrade

What is Manuel Morales's role at the current company?

Manuel Morales's current role is Vice President of Product Management.

What is Manuel Morales's email address?

Manuel Morales's email address is ma****@****ien.com

What is Manuel Morales's direct phone number?

Manuel Morales's direct phone number is +150496*****

What schools did Manuel Morales attend?

Manuel Morales attended Amherst College, Benjamin Franklin High School.

What skills is Manuel Morales known for?

Manuel Morales has skills like Public Speaking, Microsoft Office, Marketing, Research, Teaching, Business Strategy, Market Research, Statistical Data Analysis, Operations Management, Budget Management, Writing, Microsoft Excel.

Who are Manuel Morales's colleagues?

Manuel Morales's colleagues are Derek Torres, Jakub Chaba, Jace Stephenson, Michael Mcaneny-Binetsky, Mel Nelson, Marc Culliton, Trae Davis.

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