So far, this has been the most significant step in my career. Since 2021, I have been manager for the Personal Protective Equipment category at Wurth Portugal. My main responsibilities include defining the product portfolio that should be part of Wurth Portugal's portfolio and developing the sales strategies to drive category growth. This involves market analysis, pricing definition, and implementing distribution strategies. Over the years, specific marketing actions, such as promotional campaigns and gamifications, have resulted in substantial growth for Wurth Portugal in this market segment, which makes me really proud!

This was the leap out of my comfort zone that significantly contributed to my personal and professional growth. The pharmaceutical industry presents considerable challenges due to its stringent regulations and technical rigor. Even more demanding was the process of establishing a company from the ground, which was a success thanks to an amazing team. Managing a team for the 1st time, designing all the operational circuits and procedures in compliance with GMP standards, and implementing the SAP have made me a more proficient professional.

This experience was likely the most accelerator of my career. I've gained expertise in defining a product assortment, along with its pricing and distribution strategy. The negotiation with suppliers and the creation of disruptive marketing campaigns were the most challenging objectives to achieve. Additionally, I had the opportunity to analyse the performance of various product categories and collaborate with the e-commerce team to implement an omnichannel strategy.

I started my career at the largest DIY store in Portugal. I had the opportunity to work close to over 400 salespeople and the opportunity to understand the customer behaviour right on the field. Strategically, I have focused my 1st experience on Sales Controlling, analysing various KPIs: sales volume, gross profit, market share and stock costs and providing guidance to the sales leaders.