Manuel Lopez G. Email & Phone Number

Brussels Region, Belgium

✅ Brand & Campaign Leadership: Spearhead DAZN’s brand alignment and creative strategy across consumer touchpoints, ensuring cohesive brand messaging and impactful, multi-channel marketing campaigns for major live sports events.✅ Resource & Project Optimization: Manage resources, including team and freelance coordination, to streamline project execution and meet strategic goals efficiently.✅ Creative Vision & Execution: Define and implement creative direction across all initiatives, inspiring internal and external teams to produce compelling, high-quality work that aligns with DAZN’s brand goals.✅ Cross-Functional Collaboration: Build strong relationships with stakeholders across business units, delivering high-quality creative assets for leadership, Editorial, Platform, Broadcast, and core marketing teams.✅ End-to-End Creative Supervision: Oversee the creation and delivery of diverse creative assets, supporting DAZN’s content and business objectives with consistency and excellence.

Brussels, Brussels Region, Belgium

✅ Led the transition to the DAZN brand, managing creative strategy, asset development, and alignment with Central Brand and Creative teams.✅ Directed ELEVEN’s creative vision for the Benelux market, developing top-tier sports content and marketing campaigns to boost audience engagement.✅ Managed a team across production units, fostering collaboration and creative excellence in content and live broadcast graphics.✅ Oversaw creative processes for content and marketing initiatives across ELEVEN’s portfolio, strategically utilizing digital channels for optimal results.✅ Spearheaded innovation across social, broadcast, and non-live platforms, delivering high-quality, boundary-pushing user experiences.✅ Set and monitored technical and creative standards to ensure alignment with ELEVEN’s brand guidelines.

Antwerp Area, Belgium

✅ Led social media strategy and content creation, boosting channel growth and platform adherence.✅ Developed visual assets and social media guidelines that enhanced platform performance.

Antwerp Area, Belgium

✅ Managed a team of contributors to execute daily social content, ensuring brand consistency across platforms.

Olen, Flemish Region, Belgium

✈︎ Relocated to Europe✅ Directed EMEA social media strategy, leading a team to execute campaigns across paid digital, interactive, and retail touchpoints.✅ Coordinated with PR, eCommerce, and global teams to align EMEA initiatives with USB’s business goals, focusing on brand awareness and revenue growth.✅ Managed paid media strategies, driving traffic and achieving revenue goals in line with EMEA market trends.

Greater Los Angeles Area

✈︎ Relocated to Fountain Valley, California✅ Developed integrated marketing campaigns, maintaining brand consistency across social channels.✅ Optimized performance marketing through paid search, display, and social media to drive customer engagement.✅ Managed a $300K annual social media budget, using insights to improve direct-to-consumer strategies and channel performance.

Greater Chicago Area

✅ Created and implemented social media strategies, managing content across McDavid’s platforms.✅ Collaborated with digital marketing and customer service teams to enhance consumer experience.

Greater Chicago Area

✅ Developed data-driven social media campaigns, optimizing with A/B testing to meet client objectives.

Greater Chicago Area

✅ Supported graphic design initiatives to align with creative standards and branding needs.

Master Of Science (Ms), Integrated Marketing Communications

Master Science Integrated Marketing Communication

Bachelor In Business Administration With Major In Marketing, Marketing