Manuel Peláez Email & Phone Number

Moscú, Federación Rusa

Madrid Y Alrededores, España

Responsibilities: • Branch reorganization: set up of a Business Plan for the Iberian subsidiary distribution reorganization. • Sales Team Management: drive sales team activities to improve sales results and deliver motivation. • Brand Performances: improve sales performances in a niche market.Major Achievements: • Cost reduction: 20% direct cost and 8% indirect cost. • Increase multibrand sell through of a 15% by reorganizing distribution/teams.

Madrid

Responsibilities: • Key Account growth plan: El Corte Inglés business plan to maximize profitability and improve the merchandising. • Merchandising: establish new assortment by typology of shop • Customer Relation Management: develop new CRM program Major Achievements: • Increase of the profitability by square meter (20%) in the flagship shop in shops • New merchandising & replenishment program improved sell out of the El Corte Ingles of a 10%.

Responsibilities: • Sales: Seasonal Budgets setting • Trainings: set up of a training program for sales staff • Team Management: in charge of 95 sales staff • International Expansion: flagship openingsMajor Achievements: • Increase profitability and product rotation of a 35%. • Rotterdam Store opening

Responsibilities: • Sales growth: guide the multibrand and key accounts performances implementing the head quarter commercial strategy • Merchandising: supervise the Corporate Brand Image compliance of the Iberian clients portfolioMajor Achievements: • Increase of El Corte Ingles sell trough rate of a 320%.

Madrid Y Alrededores, España

• Retail Project • Creation and development of a new specialized area in RRHH for luxury brand

Master'S Degree, Marketing

Activities and Societies: Strategy

Licentiate Degree, Business Administration