Manny P. Email & Phone Number

Kirkland, WA, US

Tukwila, WA, US

Bellevue, Washington, US

Recruited to build and drive the product marketing function & team and support the lead gen strategy and execution. Own and drive personas development, positioning, messaging, GTM, product launches and touchpoints through the entire customer journey (pre/post sale). Influence the product roadmap through customer research, competitive intelligence, and.

Seattle, WA, US

Recruited to build the product marketing function, establish the growth strategy, manage P&L and budget across user acquisition and retention (CS). Own and drive personas development, positioning, messaging, branding, GTM, product launches and sales enablement throughout the customer journey (pre/post sale). Influence the product roadmap through market and.

Salt Lake City, UT, US

Promoted to design and drive marketing strategy, budget and ROAS for acquisition and retention across portfolio of channels and countries. Managed marketing ops team including execution in paid channels (display, search, social and TV), O&O channels (site, email, mobile app), merchandising and business partners. Owned P&L. Drove VOC and influenced product.

Salt Lake City, UT, US

- Prepared business case, forecast and top-down analysis along with requirements and launch marketing strategy for zulily's expansion/growth initiatives. - Led the launch of the 5 new markets and managed P&L for positive ROI within 4 months of launch date. - Rebuilt the expansion team & structure around core business efficiencies especially on the.

San Jose, California, US

• Designed strategy for Customer Acquisition and Life-cycle Marketing (Multi channel & audiences) to increase paid and organic new members, and engagement/value of existing user base. Annual budget of $15MM+.
• Led the launch of Spanish and Portuguese versions of eBay and the execution of marketing strategy relying on regional scenarios, through O&O, on and off net channels (from affiliates, email, TV, paid social, display.
• Led campaign management by providing frameworks on messaging, asset design and performance dashboards, including priorities and resources management, as well as testing and optimization structure.
• Led and collaborated with global teams on channel innovation, UX funnel analysis, customer journey and led the testing efforts to set new standards for user acquisition and engagement to maximize CLV/ROI.

Redmond, Washington, US

• Designed strategy for Relationship / Engagement Marketing analyzing user’s journey and life-cycle.
• Executed worldwide RM strategy by creating global and regional scenarios and content, driving user engagement to an all-time high of 87% preferred mid/high engaged users.
• Managed partner’s relationship (Ad agency and developers) to drive messaging, asset creation, performance dashboards and development of mobile apps. Annual budget of $10MM+.
• Collaborated with engineering and other internal partner’s to design and execute service notifications, new feature announcement, PR and tech events demos to push discovery, engagement and user satisfaction (NPS).

San Mateo, California, US

• Led market research effort to identify consumer and industry trends for ‘exer-games’ and presented business opportunities in hardware and software resulting in an initial R&D budget approval.
• Evaluated strategic partner alliances and designed pricing and business strategy for a new peripheral.
• Designed an 12 months online marketing strategy for the launch of a franchise game and its next sequel.

Irving, TX, US

• Led cross-functional teams to refocus sales and marketing strategy through identifying unique partners’ and customers’ opportunities, resulting in 20% YoY (US $60MM) business growth.
• Negotiated promotional strategy with retailers, resulting in gain of 15% space for our products.
• Designed and facilitated category management and market research workshops, resulting in full integration and knowledge of market trends among supply chain, sales, marketing, and finance teams.
• Selected by peers to receive KC Team Builder Award for collaborative yet results-oriented leadership.

Irving, TX, US

Drove analysis of market trends (brand, competitive, category and customer) and recommendations to improve brand equity and market performance. Managed media and creative agencies. Key contributor to design and implementation of distribution, packaging, shelving and merchandising strategies. Owned P&L for pharma and emerging channels. Infant Care.

Buenos Aires, AR

• Led the launch of Mercadolibre Venezuela, Colombia, Ecuador and Peru, from partnerships to marketing tools and communications strategy.
• Led regional division to develop and execute acquisition and engagement strategy for existing users (B2C) and Affiliates (B2B) in the Andean region, resulting in YoY programs’ revenue growth of 45%.
• Designed and led specialized workshops on e-marketing trends to improve associates knowledge and communication practices, resulting in broadening of local affiliates’ base by 65% on average YoY.
• Selected by senior management to receive ML Excellence Award for driving change through innovation.

Master Of Business Administration (Mba), Marketing, Strategy, International Business

Bachelor Of Engineering (B.Eng.), Telecommunications Engineering

Bachelor Of Engineering (B.Eng.), Electrical, Electronics And Communications Engineering