A strategic leader, seasoned t-shaped marketer with 15+ years of digital marketing experience as well as business & strategy development across e-commerce, technology, B2C/B2B and consumer goods companies. I have developed my career through roles in marketing, product management, and business development; working across geographies (North America, LATAM & APAC). I have developed strong competencies in Marketing Strategy (customer acquisition, growth marketing, life-cycle management, and content marketing), Data-driven Digital Marketing, International and Local GTM planning and execution, retail channels, Ad/Media Agency & digital platforms, forecasting, pricing, and P&L management.I’m a professional with an action-driven and impact-focused mindset, obsessed with moving businesses forward quickly. A passion for learning and iterative experimentation to find untapped opportunities. A committed advocate of a marketing function and a business driven by smart people empowered with real-time data and the right tools/technology to scale efficiently.
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Sr. Dir. Product MarketingZenotiKirkland, Wa, Us
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Board MemberWashington Youth Soccer Jun 2024 - PresentTukwila, Wa, Us -
Sr. Dir. Product MarketingZenoti Sep 2020 - PresentBellevue, Washington, UsRecruited to build and drive the product marketing function & team and support the lead gen strategy and execution. Own and drive personas development, positioning, messaging, GTM, product launches and touchpoints through the entire customer journey (pre/post sale). Influence the product roadmap through customer research, competitive intelligence, and customer engagement.
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Vp Product MarketingHeadset Jan 2018 - Dec 2019Seattle, Wa, UsRecruited to build the product marketing function, establish the growth strategy, manage P&L and budget across user acquisition and retention (CS). Own and drive personas development, positioning, messaging, branding, GTM, product launches and sales enablement throughout the customer journey (pre/post sale). Influence the product roadmap through market and customer research as well as customer engagement. Budget: $5 MM; Direct Reports: 5. - Keys: PMM, GTM Strat/Execution, Demand Gen, Product Roadmap, Customer Success. Scaled customer acquisition to 5x y/y, achieving 450% revenue growth. Owned and managed the launch of 3 products, dozens of features and 20 new markets (16 in US and 4 in Canada), achieving 10x in revenue pipeline. Established positioning, prospect & customer journey, and GTM playbook, driving pipeline conversion up 80% y/y. -
Head Of Marketing - Global BusinessZulily Jun 2015 - Nov 2017Salt Lake City, Ut, UsPromoted to design and drive marketing strategy, budget and ROAS for acquisition and retention across portfolio of channels and countries. Managed marketing ops team including execution in paid channels (display, search, social and TV), O&O channels (site, email, mobile app), merchandising and business partners. Owned P&L. Drove VOC and influenced product roadmap for new features, customer engagement and conversions. Budget: $20 MM; Direct Reports: 5 – Keys: GTM, Branding, Positioning, Programmatic Buying, Mobile / App funnel. Achieved 120% y/y user growth for the international business. Accomplished 75% revenue growth y/y for international and 7% y/y total company. -
Business Manager - Strategic ProjectsZulily Jan 2015 - Jun 2015Salt Lake City, Ut, Us- Prepared business case, forecast and top-down analysis along with requirements and launch marketing strategy for zulily's expansion/growth initiatives. - Led the launch of the 5 new markets and managed P&L for positive ROI within 4 months of launch date. - Rebuilt the expansion team & structure around core business efficiencies especially on the marketing side, with a revamped KPI view and P&L management. - Led cross team projects around customer experience improving not only the international business side but also the US core business. From sizing and offer relevancy to CS and alternate payment processes.
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Sr. Product Marketing ManagerEbay Marketplaces Nov 2013 - Feb 2015San Jose, California, Us• Designed strategy for Customer Acquisition and Life-cycle Marketing (Multi channel & audiences) to increase paid and organic new members, and engagement/value of existing user base. Annual budget of $15MM+.• Led the launch of Spanish and Portuguese versions of eBay and the execution of marketing strategy relying on regional scenarios, through O&O, on and off net channels (from affiliates, email, TV, paid social, display, SEM to content and SEO); Resulting on YoY revenue growth of 40%.• Led campaign management by providing frameworks on messaging, asset design and performance dashboards, including priorities and resources management, as well as testing and optimization structure.• Led and collaborated with global teams on channel innovation, UX funnel analysis, customer journey and led the testing efforts to set new standards for user acquisition and engagement to maximize CLV/ROI. -
Global Product Marketing ManagerMicrosoft Aug 2011 - Nov 2013Redmond, Washington, Us• Designed strategy for Relationship / Engagement Marketing analyzing user’s journey and life-cycle. • Executed worldwide RM strategy by creating global and regional scenarios and content, driving user engagement to an all-time high of 87% preferred mid/high engaged users.• Managed partner’s relationship (Ad agency and developers) to drive messaging, asset creation, performance dashboards and development of mobile apps. Annual budget of $10MM+.• Collaborated with engineering and other internal partner’s to design and execute service notifications, new feature announcement, PR and tech events demos to push discovery, engagement and user satisfaction (NPS). -
Business Strategy InternSony Computer Entertainment America Llc Jun 2010 - Sep 2010San Mateo, California, Us• Led market research effort to identify consumer and industry trends for ‘exer-games’ and presented business opportunities in hardware and software resulting in an initial R&D budget approval.• Evaluated strategic partner alliances and designed pricing and business strategy for a new peripheral.• Designed an 12 months online marketing strategy for the launch of a franchise game and its next sequel. -
Head Of Category ManagementKimberly-Clark Mar 2008 - Aug 2009Irving, Tx, Us• Led cross-functional teams to refocus sales and marketing strategy through identifying unique partners’ and customers’ opportunities, resulting in 20% YoY (US $60MM) business growth.• Negotiated promotional strategy with retailers, resulting in gain of 15% space for our products.• Designed and facilitated category management and market research workshops, resulting in full integration and knowledge of market trends among supply chain, sales, marketing, and finance teams.• Selected by peers to receive KC Team Builder Award for collaborative yet results-oriented leadership. -
Assistant Brand ManagerKimberly-Clark Jan 2007 - Mar 2008Irving, Tx, UsDrove analysis of market trends (brand, competitive, category and customer) and recommendations to improve brand equity and market performance. Managed media and creative agencies. Key contributor to design and implementation of distribution, packaging, shelving and merchandising strategies. Owned P&L for pharma and emerging channels. Infant Care Category. Drove the launch of newborn product achieving 15% of revenue growth and 20% market share y/y for the category. Achieved 17% y/y revenue growth on the pharma channel for the category.
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Sr. Product Manager (Consumer, Partners, Affiliates)Mercadolibre.Com Jan 2004 - Jan 2007Buenos Aires, Ar• Led the launch of Mercadolibre Venezuela, Colombia, Ecuador and Peru, from partnerships to marketing tools and communications strategy.• Led regional division to develop and execute acquisition and engagement strategy for existing users (B2C) and Affiliates (B2B) in the Andean region, resulting in YoY programs’ revenue growth of 45%.• Designed and led specialized workshops on e-marketing trends to improve associates knowledge and communication practices, resulting in broadening of local affiliates’ base by 65% on average YoY. • Selected by senior management to receive ML Excellence Award for driving change through innovation.
Manny P. Skills
Manny P. Education Details
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Northwestern University - Kellogg School Of ManagementInternational Business -
Insa Lyon - Institut National Des Sciences Appliquées De LyonTelecommunications Engineering
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Universidad Simón BolívarElectronics And Communications Engineering
Frequently Asked Questions about Manny P.
What company does Manny P. work for?
Manny P. works for Zenoti
What is Manny P.'s role at the current company?
Manny P.'s current role is Sr. Dir. Product Marketing.
What schools did Manny P. attend?
Manny P. attended Northwestern University - Kellogg School Of Management, Insa Lyon - Institut National Des Sciences Appliquées De Lyon, Universidad Simón Bolívar.
What skills is Manny P. known for?
Manny P. has skills like Leadership, Product Marketing, Marketing Management, E Commerce, Engagement Marketing, Business Development, Market Research, Competitive Analysis, P&l Forecasting, Digital Marketing, Strategic Planning, Strategy.
Who are Manny P.'s colleagues?
Manny P.'s colleagues are Sri Harshini Inuganti, Bhavana Mudunuri, John Eddison, Devender Rao Gudibanda, Sathvika Vasamsetti, Stefanie Caruso, Laurel Moschetto.
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