http://www.isdi.education/en/mda-master-in-data-analytics

Associate Professor at Disruptive Digital Education for topics related to the world of Digital Analytics.Professor at Master Digital Marketing & Strategy. (Sep-2017)

As Senior Analyst at t2oMedia I was responsable of the quality of the analytics service of the company and also define as consultant key analytics projects for clients. I also help to develop the analytics team defining the roles that the company requires and leading the knowledge of the junior members.For clients as: Barceló, Grupo Globalia (AirEuropa), Grupo Cortefiel, Worten, Sprinter, Wizink.

Profesor en el programa de formación intensivo en Marketing Digital & Web Analytics, desarrollado por McKinsey Social Initiative, organización sin ánimo de lucro iniciada por McKinsey&Company y en colaboración con el ISDI para desarrollar soluciones a problemas sociales actuales.

Tracking and analysis online marketing campaigns: Pay Per Clic and Affiliation, to maximize the profitability and return on investment (Objectives in volumen and price for leads).Study of users to optimize the use and satisfaction experience with our sites. Design and conceptualization of the user experience and interaction with Educaedu. Also testing the new designs and features before launch. Update periodically dashboards and reports.

Deploy technical solutions for web analytics tracking based on the needs of the cliente. Define the data adquisition solutions, recommend and implement the tool (Google Analytics; but not only).Analyze digital data for web site optimization and customer satisfaction. Define kpi´s and develop dashboards for different clients.For clients as: Vodafone, Vueling, Hotel Meliá, eDreams, Abba Hoteles.

Creating, tracking and optimizing Pay Per Click Campaigns for SMEs.Reporting and comunicating results directly to the client.

Assistance in different task at www.madrid.org.