Manuel Sena Email & Phone Number

Portugal

• Weeel, created in 2014, is the leader in the Portuguese Frozen Yogurt Market with a strong domestic and international expansion plan

Lisbon Area, Portugal

Lisbon Area, Portugal

• Responsible for strategy definition & implementation for Centre South region representing >€400M in sales and profitability, leading a team of 4 managers and 12 executives
• Managing a budget of ~€4M
• Reverted recent past regional loss in market share resulting in a 5 point increase in market Share in ~18 months
• Led team of 11 in one of top 3 company strategic projects defining investment strategy for main commercial channel resulting in company official recognition for… Show more
• Led team of 11 in one of top 3 company strategic projects defining investment strategy for main commercial channel resulting in company official recognition for excellence award Show less

Lisbon Area, Portugal

• Responsible for analysis, strategy definition and implementation support of all Wholesale related initiatives at Tabaqueira, a Philip Morris International Affiliate
• Leading a team at HQ of sales executives and wholesale engagement executive
• Managing a budget of ~€6M
• Defined & implemented tactical trade initiatives for new product launch in Q1 2011 that made it the top selling product launch in the History of Tabaqueira at the Wholesale level
• Restructured product packaging… Show more
• Restructured product packaging options resulting in 60% increase in distribution of 14 low rotation brands Show less

Global

• (TIM w.e. is an interactive marketing and sales company specialized in the mobile and digital channels founded in 2004 and with ~€240M in revenues in 2010)
• Global Head of new business unit focused on helping clients raise sales by providing them with business opportunities (leads) via turnkey campaigns on the web
• Reported directly to the CEO leading an HQ team of ~20 consisting of designers, developers, campaign managers, account managers and operations manager
• Led a… Show more (TIM w.e. is an interactive marketing and sales company specialized in the mobile and digital channels founded in 2004 and with ~€240M in revenues in 2010)
• Led a business development team located in 10 countries across LATAM, Europe, Middle East and South East Asia
• Rapidly developed business knowledge, designed strategy & action plan to be put in place

Spain & Brazil

• Identified main growth opportunities & designed short term action plan for major independent player in the Brazilian assistance insurance services (eg: roadside, household, etc) market going through declining sales in.

Global

• Strategy and Business Development (UK, Dubai, Portugal):
• Evaluated ways to reduce value leakage of Middle-East portfolio for major global insurance company
• Reviewed Argentinean personal and commercial insurance market potential for a global insurance company. Also analysed client’s affinity business potential for emerging markets, short term entry strategy and expected.
• Analysed fixed line market for major telecom player and developed entry strategyOperational and… Show more Strategy and Business Development (UK, Dubai, Portugal):
• Analysed fixed line market for major telecom player and developed entry strategyOperational and Organisational Improvement (Global, Europe, Spain):
• Led a team of 3 across 6 countries in identifying performance improvement opportunities in the customer support functions of major competitor in the travel and tourism market; focus was on central shared services and.

Global

• Strategy and Business Development (Portugal)
• Defined best strategy to maximise impact on society for major non-profit organisation in healthcare/medical research. Developed business plan for the hospital/teaching academia and respective action plan
• Developed the strategic & implementation plan for the Portuguese Tennis FederationOperational and Organisational Improvement (Global, Europe, Spain):
• Analysed main short term growth opportunities for leader in… Show more Strategy and Business Development (Portugal)
• Analysed main short term growth opportunities for leader in advertising market going through stagnated sales. Performed preliminary analysis on how sales force effectiveness could be improved and presented short term.
• Managed team of 2 in assessing competitive sustainability of Iberian subsidiary of major European health club operator. ~€6-€8M in expected revenue loss identified resulting in PE fund withdrawing offer

Paris Area, France

Summer internship in Paris - France

Mba, Mba

Undergraduate Degree, Business Management, 15

90th percentile

Business, Management, Marketing

6 month student exchange program from Aug 2002 - Feb 2003 av. grade of 20 (out of 20)

Education record

International Baccalaureate: av. Grade of 6 (out of 7) and G.C.S.E: av. grade of A*