• Weeel, created in 2014, is the leader in the Portuguese Frozen Yogurt Market with a strong domestic and international expansion plan

• Responsible for strategy definition & implementation for Centre South region representing >€400M in sales and profitability, leading a team of 4 managers and 12 executives• Managing a budget of ~€4M• Reverted recent past regional loss in market share resulting in a 5 point increase in market Share in ~18 months• Led team of 11 in one of top 3 company strategic projects defining investment strategy for main commercial channel resulting in company official recognition for… Show more • Responsible for strategy definition & implementation for Centre South region representing >€400M in sales and profitability, leading a team of 4 managers and 12 executives• Managing a budget of ~€4M• Reverted recent past regional loss in market share resulting in a 5 point increase in market Share in ~18 months• Led team of 11 in one of top 3 company strategic projects defining investment strategy for main commercial channel resulting in company official recognition for excellence award Show less

• Responsible for analysis, strategy definition and implementation support of all Wholesale related initiatives at Tabaqueira, a Philip Morris International Affiliate• Leading a team at HQ of sales executives and wholesale engagement executive• Managing a budget of ~€6M• Defined & implemented tactical trade initiatives for new product launch in Q1 2011 that made it the top selling product launch in the History of Tabaqueira at the Wholesale level• Restructured product packaging… Show more • Responsible for analysis, strategy definition and implementation support of all Wholesale related initiatives at Tabaqueira, a Philip Morris International Affiliate• Leading a team at HQ of sales executives and wholesale engagement executive• Managing a budget of ~€6M• Defined & implemented tactical trade initiatives for new product launch in Q1 2011 that made it the top selling product launch in the History of Tabaqueira at the Wholesale level• Restructured product packaging options resulting in 60% increase in distribution of 14 low rotation brands Show less

(TIM w.e. is an interactive marketing and sales company specialized in the mobile and digital channels founded in 2004 and with ~€240M in revenues in 2010)• Global Head of new business unit focused on helping clients raise sales by providing them with business opportunities (leads) via turnkey campaigns on the web• Reported directly to the CEO leading an HQ team of ~20 consisting of designers, developers, campaign managers, account managers and operations manager • Led a… Show more (TIM w.e. is an interactive marketing and sales company specialized in the mobile and digital channels founded in 2004 and with ~€240M in revenues in 2010)• Global Head of new business unit focused on helping clients raise sales by providing them with business opportunities (leads) via turnkey campaigns on the web• Reported directly to the CEO leading an HQ team of ~20 consisting of designers, developers, campaign managers, account managers and operations manager • Led a business development team located in 10 countries across LATAM, Europe, Middle East and South East Asia• Rapidly developed business knowledge, designed strategy & action plan to be put in place• Successfully built a client portfolio across key verticals (telecom, banking, insurance, auto) in all key markets• Grew business reaching a monthly contribution margin that covers monthly HQ fixed costs in less than 6 months Show less

• Identified main growth opportunities & designed short term action plan for major independent player in the Brazilian assistance insurance services (eg: roadside, household, etc) market going through declining sales in a rapidly consolidating industry

Strategy and Business Development (UK, Dubai, Portugal):• Evaluated ways to reduce value leakage of Middle-East portfolio for major global insurance company• Reviewed Argentinean personal and commercial insurance market potential for a global insurance company. Also analysed client’s affinity business potential for emerging markets, short term entry strategy and expected impact• Analysed fixed line market for major telecom player and developed entry strategyOperational and… Show more Strategy and Business Development (UK, Dubai, Portugal):• Evaluated ways to reduce value leakage of Middle-East portfolio for major global insurance company• Reviewed Argentinean personal and commercial insurance market potential for a global insurance company. Also analysed client’s affinity business potential for emerging markets, short term entry strategy and expected impact• Analysed fixed line market for major telecom player and developed entry strategyOperational and Organisational Improvement (Global, Europe, Spain):• Led a team of 3 across 6 countries in identifying performance improvement opportunities in the customer support functions of major competitor in the travel and tourism market; focus was on central shared services and APAC region resulting in ~€20M short term cost savings• Redesigned global sales force of major competitor in IT market in order to maximise growth, with focus on adapting the commercial organisation and go-to-market model of group responsible for large clientsPrivate Equity (UK, Spain, Portugal):• Developed 100 day plan for key player in European leisure travel market following its acquisition by a PE fund. Focused on short-term cost reduction opportunities resulting in ~€25M reduction in costs• Led team of 2 in reviewing disintermediation dynamics for tour operator and travel agency business and their impact on revenues and margins Show less

Strategy and Business Development (Portugal)• Defined best strategy to maximise impact on society for major non-profit organisation in healthcare/medical research. Developed business plan for the hospital/teaching academia and respective action plan • Developed the strategic & implementation plan for the Portuguese Tennis FederationOperational and Organisational Improvement (Global, Europe, Spain):• Analysed main short term growth opportunities for leader in… Show more Strategy and Business Development (Portugal)• Defined best strategy to maximise impact on society for major non-profit organisation in healthcare/medical research. Developed business plan for the hospital/teaching academia and respective action plan • Developed the strategic & implementation plan for the Portuguese Tennis FederationOperational and Organisational Improvement (Global, Europe, Spain):• Analysed main short term growth opportunities for leader in advertising market going through stagnated sales. Performed preliminary analysis on how sales force effectiveness could be improved and presented short term opportunities regarding price increases for specific client segmentsPrivate Equity (Spain, Portugal):• Managed team of 2 in assessing competitive sustainability of Iberian subsidiary of major European health club operator. ~€6-€8M in expected revenue loss identified resulting in PE fund withdrawing offer• Analysed key player in vehicle inspection market with focus on market and competitor dynamics and their expected impact on target’s growth and profitability• Assessed store portfolio quality of Spanish subsidiary of global retail player. Identified best break-out scenarios for PE fund• Performed commercial review of major competitor in Portuguese paint market focusing on market conditions and their expected short term impact on target Show less

Summer internship in Paris - France