I led cross-functional teams to drive digital transformation projects for major clients, ensuring alignment between business goals and design strategies.Key achievements:- Directed product teams for Santander’s Avanis and Getnet EU platforms, optimizing user experiences and enhancing financial service offerings.- Led product strategy and execution for international projects, including Ceer in Saudi Arabia, Alibaba in China, and Coca-Cola in the United States, tailoring digital solutions to diverse markets and user needs.- Managed global design initiatives, streamlining processes across different time zones to ensure timely delivery and high-quality outputs.

Played a pivotal role in scaling the company from a small team of 5 to over 100 employees, collaborating closely with partners to expand our client base and project portfolio. I started as a Product Designer and rapidly advanced to a leadership role, guiding design teams to deliver impactful digital solutions.Key achievements:- SEAT: Led the design and development of SEAT & CUPRA’s connected car app (MyCupra app) and infotainment system, enhancing user experience and driving digital innovation in the automotive industry. Grew the SEAT project team from 4 to nearly 30 members, implementing efficient workflows to optimize project delivery.- Etnia Barcelona: Designed and launched a new e-commerce platform to strengthen their online presence, balancing a strong brand identity with a conversion-focused user experience, resulting in a +317% increase in conversion rates from the entry of the purchase funnel to final transactions.- ID Finance: Led the design of fintech products across Europe and LatAm during a period of rapid growth, contributing to a +120% increase in revenue and a +90% growth in new users.- Moneyman: Focused on conversion rate optimization for the online loan service in Spain, Mexico, and Brazil, achieving a +50% improvement in conversion rates and a +25% increase in user recurrence.Grupo Planeta: Partnered with the digital acquisition team to optimize lead generation, resulting in a +25% increase in lead-through rates across multiple university websites.- Recognized as a key point of reference within the company for both internal teams and clients, driving creative excellence and fostering strong client relationships.

As a co-founder of Somerset+Mills, I collaborated with two partners to establish a boutique production studio focused on direction, concept, and design for the entertainment industry. We successfully delivered international projects for a diverse range of clients.Key highlights:- Specialized in multidisciplinary projects across cinema, broadcast, music videos, fashion, art, events, and installations.- Built and led agile teams, hand-picking top freelancers to ensure high-quality and impactful productions.- Focused on crafting compelling narratives and tailored project approaches to meet client needs, fostering a collaborative and creative environment.

At Atelier, I served as a teacher and mentor, leading the areas of interactive design and photography. I guided students in developing creative projects, fostering their growth and preparing them for real-world challenges.Key highlights:- Led interactive design and photography courses, helping students bring their creative visions to life.Provided mentorship on real projects, collaborating with established professionals and showcasing work in international exhibitions.- Contributed to Atelier’s mission of connecting emerging creators with industry opportunities and hands-on experiences.

As Assistant Director at OFFF, I supported the organization of one of the world’s leading festivals for contemporary visual creativity and design. My role included curating additional festivals and coordinating exhibitions across the globe.Key highlights:- Assisted in managing and organizing the OFFF festival, a global platform that sets the standard in the fields of design, art, and post-digital culture.- Curated events and exhibitions worldwide, showcasing innovative visual content and connecting international creative talents.- Played a crucial role in promoting the festival’s mission to inspire and unite professionals in the creative industry.