now - senior advisor Copenhagen Airport ALIGHT programnow - senior advisor KLM BlueLabs innovation projectsnow - co-founder of the acceleration, collaboration & engagement (ACE) program with the Future Travel Experience.2024 - Interim Director of business development at Schiphol Airport2024 - Interim Head of the future terminal program at Schiphol Airport2023 - Interim Head of future baggage program at Schiphol Airport2022 - Interim Head of innovation at Enexis 2021 - Interim Technical program manager Booking.comAt nlmtd we ensure that your organisation is both sustainable and future-proof.We do this in the fields of strategy, innovation, and digitization.

Responsible for the digital product and innovation strategies and the development and implementation of large technology platforms. Daman Health is one of the largest insurance companies in the Middle East with over 3M customers and +/- 1B USD revenue. Reporting to the C-suite.• Responsible for the roadmap, development and results of the digital products of Daman: websites, apps, portals and CRM.• Responsible for digital process optimization and innovation across the companies’ value chain and customer journeys.• Accountable for the digital transformation portfolio. KPI’s and OKR’s: GWP, NPS, time to market.• Building an ecosystem of commercial and innovation partners• Leading a cross cultural team of 10 product owners, project managers, UI/UX designers, business analystsAccomplishments:• Development of the companies’ first digital product, innovation and customer service strategies and (technology) roadmaps• Definition, selection, implementation of all front end product platforms• Introduction of Digital Health products• Launch of innovation lab and set-up innovation ecosystem• Introduction of scrum product owners and design thinking• Introduction and scaling of Robotic Process Automation

Responsible for the design and implementation of the product vision anddigital customer journey strategy across all touchpoints of the airport. Led a team of product managers and managed the product and service design process through large transformational programs.Accomplishments:• Developed an integral product vision for the ecosystem partners: airlines, ground handlers, immigration, police, commercial.• Designed various product touchpoints: Security checkpoints, end-to-end biometric journeys, airline (self-service) check-in, wayfinding.• Design and implementation of new departure gate and seating design.

Led a team of product innovation managers in Paris and Amsterdam. Developed and implemented the Air France-KLM global product visionstrategy across various internal and external partners. Globally responsible for researching, testing, designing and deploying radical product innovations that improved the passenger experience, operational throughput and security.Accomplishments:• Winner of 7 industry innovation awards.• Successfully designed, tested, and implemented product innovations around IOT, VR, AR, Robotics, Biometrics, BLE, NFC, RFID and mobile technologies.• Co-launched two successful start-ups: http://www.fasttrackcompany.com/ and https://www.bitebird.com. Created initial idea to business propositions, product design, marketing, go to market, strategic partnerships, funding and launch.

Product Manager KLM Passenger and Inflight ServicesResponsible for the design and implementation of cross divisional projects. Creating strong relationships between airports, digital departments, commercial, loyalty programs, suppliers and strategic airline partners.Achievements- Development of the strategic plan for cabin crew management.- Successful implementation of a company wide CRM system for passengers- Successful implementation of new European Business Class product at Schiphol Airport- Successful implementation of new end-to-end priority airport process for loyalty members and business class passengers.

Leading a team of online media specialists and campaign managers. Responsible for KLMs' worldwide online campaign management, online CRM, advertising, media strategy and execution. First result area was driving conversion to generate online flight and ancillary revenues on klm.com with a value off €400M. Second result area was positioning KLM and KLM.com in the online marketplace.Achievements- Development of the annual strategic plan for the online marketing sales channels- Global setup and cross optimization of performance marketing channels: search engine marketing, SEO, affiliate & partner marketing, comparison shopping engines, display advertising, e-mail marketing and social media in 90 countries and 15 languages.- Online CRM and Loyalty development- Developing local and central campaign management, creatives, concept development, processes ,policies, media execution and webanalytics. winner of 2 online campaign awards- Digital Customer Value Propositions- 50% increase in digital sales through performance marketing channels.- Selecting and managing advertising and media agencies.

Responsible for the design, development and implementation of passenger services at Schiphol Airport for KLM. Translating the KLM Marketing strategy in specific products and services based on knowledge on passengers’ needs, competition, operation and environment. Initiating and developing commercial opportunities through sponsoring and advertising. Function goal was to improve the passenger airport experience and optimize the KLM processes by reducing cost and increasing productivity.Achievements- Development and implementation of new business lounge strategy & concept- Product and service alignment of KLM with Air France and Sky Team organizations- Increase sales of KLM media at Schiphol Airport with 25%- Implementation of new European airline passenger legislation with regards compensation

Various operational roles in the international Hospitality Industry.