Manuel Vilarroig Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

As Marketing director and Head of Digital for McDonald’s Latin America, my role is to elevate our markets Digital and marketing skills, lead regional activations, define the strategy for Media, Delivery, CRM, Loyalty, Drive-thru along with delivering the best customer experience across the region.

Chicago, Illinois, Us

As the Head of Digital for Middle East, Africa and Latin America for McDonald's, I am responsible for providing strategy, guidance and leadership on digital marketing, digital transformation and digital business for 45 countries across more than 4,000 restaurants, driving consistent activation of digital solutions enhancing customer experience, restaurant experience, CRM platforms, delivery and loyalty programs and supporting e-commerce platforms (mobile, kiosks and web), as well as facilitating personalization by leveraging data, conversion rate optimization and CRM programs across the regions.

Chicago, Illinois, Us

As the Digital Acceleration Lead for Middle East and Africa for McDonald's Global Digital team, I am responsible for providing strategy, guidance and leadership on digital transformation for 17 markets across the MEA region with more than 1,500 restaurants, driving consistent activation of digital solutions enhancing restaurant experience, CRM platforms, delivery and loyalty programs and supporting e-commerce platforms (mobile, kiosks and web), as well as facilitating personalization by leveraging data, conversion rate optimization and CRM programs across the region.

Chicago, Illinois, Us

Chicago, Illinois, Us

As a Digital Acceleration Manager for Middle East and Africa for McDonald's Global Digital team, I am responsible for providing guidance and leadership on digital transformation for 19 markets across the MEA region, driving consistent activation of digital solutions enhancing restaurant experience and supporting e-commerce platforms (mobile and web), as well as facilitating personalization by leveraging data and CRM programs across the region.

Notre Dame, In, Us

The Master of Science in Business Analytics (MSBA) program at the University of Notre Dame's Mendoza College of Business is designed to equip students with the ability to interpret and leverage data to drive business decisions. The program is STEM-designated, highlighting its rigorous focus on technical and analytical skills. It’s ideal for recent graduates or professionals with less than two years of work experience who want to deepen their understanding of business analytics.The MSBA program is structured as an intensive 10-month curriculum, covering 30 credits. Students will gain proficiency in essential areas such as cloud computing, data management, machine learning, and time-series analysis. Courses like "Python for Data Analysis" and "Conveying Visual Data Insights" ensure that graduates are not only adept at handling data but also skilled in communicating insights effectively to stakeholders. The program emphasizes both technical expertise and ethical considerations, with courses like "Ethics of Data Analytics" examining the societal impact of data usage. Graduates of the MSBA program are well-prepared to bridge the gap between data teams and business leaders, making them valuable assets in any data-driven organization.

- Chicago House Advisory Board- Chicago House Marketing Committee

Sabadell, Barcelona, Es

This unique role offered me the opportunity to build and lead a center of excellence (+20 professionals from various disciplines) responsible for providing highly innovative and creative interactive solutions for various business needs across three markets (Spain, Mexico and UK). I was responsible for the Global Design Office creation, complete setup in the design center and output quality across verticals. Complete ownership of the operations in the design center with control over allocated budgets. Identifying and setting-up "best in class" organizational practices, operating processes and service portfolio are some of my responsibilities. Responsible for leading the creation of the UX lab and developing the usability test plan for all digital channels, including KPIs, participants criteria, outcome and data collection techniques. In addition:Partner with internal clients to provide cutting edge, innovative solutions for communicating with clients and internally. Monitor the market for trends and implement new and enhanced services. Support business teams on conversion rate optimization by identifying opportunities and improving experience by redesigning and recoding flows. Actively market the capabilities and offerings of the Team for the design center. Overall management of outsourced vendor programs including vendor selection and management (in collaboration with BStartup), quality and turnaround time, standard adherence, staff satisfaction, billing accuracy and contract compliance. Providing innovative, creative insights through introduction of new services, tools and technologies into the Bank. Active participation in shaping and delivering Global strategies (including partnership with other hubs).This job required me and my team strong story-telling and problem-solving abilities to supplement verticals teams and an ability to perform successfully in a fast-paced, intellectually intense, service-oriented environment.

Sabadell, Barcelona, Es

Responsible for leading channel strategy, service design, project management and UX Design for mobile and ATMs channels.Head of mobile payments and mobile banking including C2C, B2C and B2B solutions. Management and leadership role on Product owners and UX designers teams.

Sabadell, Barcelona, Es

Responsible for leading product owners and design teams for client-facing and client-enabling technologies providing interface and functional direction and oversight on creation of applications from E2E (end to end) perspective including B2B and B2C.

Bilbao, Vizcaya, Es

Managing and developing a team of UI/UX designers, product owners and developers (front and back) for web and mobile. In charge of company's digital strategy definition, planning and execution.

Madrid, Madrid, Es

Project Manager and Committee Member of Multichannel Area and Security at one of the largest financial institutions in Spain. Responsible for all website integration aspects. In process of merging seven savings Banks into Bankia. Specific sites under project management include: https://oi.bankia.es/en/login B2C online banking website https://oie.bankia.es/en/OEmpresas/oie/pt_oie/Login/login_oie_1 B2B online banking website www.bankiabolsa.es online broker

Es

Responsible for Financial Sites of Caja Madrid Group (15+ web sites, including online banking sites). IT Project Manager. Multichannel Area Comitee member. Responsable of Horizontal tasks responsible for operations and systems. Some of the sites: Activos Adjudicados, Gesmadrid, Tasamadrid, Cajamadridpensiones, Altae, Cajamadridbolsa, Reser, Salaretiro, Buscador.cajamadrid.es, inter alia…

Madrid, Madrid, Es

Software Engineer, Ciencias De La Computación

Software Engineering, Software Engineering

Ux Design Management, Design

Master'S Degree In Airports Management, Aeronautical

Computer Science, Software Engineering

Técnico En Control Y Medición De Pistas, Controlador Aéreo

Practicas Controlador Aeropuerto De Manises (Valencia), Navegación Aérea

Private Pilot License, Aviation

Mcdonald’S Marketing Academy, Marketing

Strategic Marketing Leadership, Marketing