Manuel Wernicky, M.Ed. Email & Phone Number

New York, Ny, Us

New York, New York

Business planning, management consulting, strategic communications, creative marketing, brand building, creative agency and new business development for agencies, directly to clients or as an (in-house) leadership capacity across a broad range of industries ranging from start-ups to Fortune Global Corporations. Widening the multicultural lens: Diversity, Equity and Inclusion influence across an organization's entire operation. Happy to personally share recent work. http://manuelwernicky.com/

New York, New York

Manuel Wernicky, a culturally-fluid trailblazer (A Cuban, Mexican, Jew), co-founded, built and ran groundbreaking marketing and advertising agency that won Heineken USA's Tecate trademark multimillion-dollar business.Cultural and inclusive marketing, agency leadership, business operations, developed and drove marketing execution growth strategies for clients, built high-performing teams, established clear performance standards and expectations, client portfolio business planning, marketing strategy, designed customer journey, brand leadership, branding, qualitative and quantitative research, creative content, go to market plans, trade activations, live marketing, events, digital marketing, mobile platforms and social media strategy. Recognized among the global creative community for its award-winning unconventional thinking, disruptive ideas, innovative brand experiences and cut-through creative energy.Led New Business Development wins: H&M, Caribbean Tourism Organization USA, Tecate FIFA World Cup 2010 Retail Marketing Platform and Partnership for Drug-Free Kids.Sold my partnership equity stake in Adrenalina.

New York, New York

Opened marketing communications consultancy focused on fueling diversity, inclusion and equality to raise the bar of social impact, while generating commercial value:One of my clients, Reading is Fundamental (RIF), the nation’s largest children’s literacy non profit organization:Launched campaign to improve the quality of education, strengthened community engagement and closed the reading gap among diversity youth through -- brand positioning, creative development, direct marketing, public relations programs, public education campaigns, content creation, multicultural marketing, media outreach, online marketing, mobile platforms, fundraising and media strategic partnerships.

New York, New York

Launched fastest growing experiential consumer marketing business unit at Bravo, the largest multicultural advertising shop recognized for two decades as top ranked by Advertising Age. Reported to the Chairman. Bravo Retail Marketing turned consumer brands into immersive consumer experiences.Regained AOR status for Kraft Multi-Channel Scale Portfolio Marketing and individual Kraft brands during my tenure. Agency management, consumer marketing, trade activations, UX, digital marketing, CRM, market research, channel marketing and creative services. Led new business wins of integrated marketing platforms for pharmaceutical industry clients: AstraZeneca, Oxford Health and Pfizer. Bravo is a VMLY&R company: a global marketing agency that harnesses creativity, technology, and culture to create connected brands. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, London, New York, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Electrolux/Fridgidaire, Ford, Office Depot, Pfizer and Wendy's. WPP is the world's largest advertising company.

Miami, Florida, United States

Hired by a former Coca-Cola client to launch a privately held consumer promotions agency start-up. Remote position from Miami: Led strategic planning, marketing management, marketing services, retail, shopper and channel marketing, programming, distributor management, activations, account management, segment marketing, brand development, mobile marketing, trade marketing, impeccable execution, benchmarking and ROI analytics. Reported to the CEO.Built startup client portfolio and agency revenues by 214% over three years, acquiring, building and leading the biggest pieces of agency business, revenue and growth. Pioneered multicultural marketing services as client lead for MillerCoors: MillerLite, Miller Genuine Draft and AOL. Led national and multi-channel trade marketing for The Coca-Cola Company.

Miami, Florida

After excelling in leading global media relations for a world's top technology company, recruited to serve as Managing Director and Market Leader for bustling Burson-Marsteller, Miami -- the headquarters for our regional Latin America business. Burson-Marsteller Latin America, the region's largest wholly-owned public relations and corporate communications agency with the broadest footprint in Latin America, spanned 16 offices across the region. Launched Corporate Practice regional network operations. Became Burson-Marsteller's Global Crisis Team Leader for Ford. Strategic communications firm dedicated to global excellence and innovation in communications, was known as the largest and number-one ranked leading PR agency in Florida and the region, generating $8 million and $12 million respectively in 2000 revenues. Reported to the Chairman.Cross-functional team leadership, corporate brand positioning and communications, crisis management, media practice, public affairs for governments, advocacy communications, executive communications, corporate social responsibility, public policy, issues management, and stakeholder engagement. In 2018, WPP merged two PR agencies to create Burson Cohn & Wolfe Global.

Atlanta, Georgia

At leading technology Fortune 25 Company, led global corporate communications across Europe, Asia Pacific and the Americas. Reported to Senior Vice President under the Chief Executive Officer and Chairman.Shaped MCI's international public relations campaign strategy and company innovation expansions to Brazil, Mexico and Japan while overseeing four global PR agency partners: Ketchum, Edelman, Porter Novelli and Hill+Knowlton Strategies, and a 4-member communications team. Directed communication initiatives and regulatory affairs across regions, integration and drove a collaborative culture for company’s 67 global offices, MarTech, campaign and product marketing launches, data centers overseas, and worldwide strategic technology partnerships: Stentor (Canada), Avantel (Mexico), Concert (British Telecom BT - UK), BTL (Belize) and Embratel (Brazil). Served as strategic partner and adviser to executive team. Originally hired as Manager, Media Relations, MCI Business Markets.

Bachelor'S Science Of Journalism In Public Relations | Honors Program, Business And Marketing | Strategic Media Relations With A Keen Sense Of Story

Master Of Education (M.Ed.), 4.0