Manuel Wernicky, M.Ed.

Manuel Wernicky, M.Ed. Email and Phone Number

CEO and Global Brand Innovation Architect | F500 Transformation Leadership @ New York, NY, US
New York, NY, US
Manuel Wernicky, M.Ed.'s Location
New York City Metropolitan Area, United States
Manuel Wernicky, M.Ed.'s Contact Details

Manuel Wernicky, M.Ed. work email

Manuel Wernicky, M.Ed. personal email

About Manuel Wernicky, M.Ed.

Manuel Wernicky is a strategic and creative marketing entrepreneurial leader with a track record of delivering best-in-class brand strategies, driving growth opportunities, designing award-winning brand campaigns and turning culture into impact. He's led innovative creative agencies, energized experiential marketing and public relations across U.S., Europe, Latin America and Asia Pacific. Email: Manuel Wernicky, manuelwernicky.com, mwernicky@gmail.comUnique deep, wide expertise from senior corporate and executive agency positions across a full range of customer-led, future-forward global marketing disciplines. Complete brand experiences, from roadmap to results, with proven brand health, business growth and creative excellence for iconic Fortune 100 companies, brands, and youth nonprofits:Accenture, American Express, AstraZeneca, AT&T, Child Trends, Ford, Heineken USA, Mazda, Microsoft, MillerCoors, Partnership for Drug-Free Kids, Pfizer, Reading is Fundamental, The Clorox Company, The Coca-Cola Company, The Kraft Heinz Company and VerizonDemonstrated expansive progressive leadership and results, brand driver, client and creative network experience, hands-on builder, understands and knows the business, thrives in fast-paced challenging environments, translating strategy into innovative ideas that push boundaries forward. Love what I do and am always excited to learn new things. SKILLS:• Strategic marketing leadership, global marketing, brand and business growth, strategic planning, relationship marketing• Marketing innovation, campaign strategy, customer insight, brand architecture, brand positioning, measurement, product development• Dynamic storytelling, public relations strategy, digital and social media marketing, influencer marketing, bloggers, and content creation • Cross-functional team leadership, operations, thought leadership programs, multi-million-dollar budget administration and program management• Leadership development, agency management, launched new advertising agency, creative direction• Fully integrated marketing plans, brand management, consumer and trade activation, mobile marketing, retail marketing, consumer promotions, brand activation, sales management• Directed global public relations, messaging across platforms, change management communications, communications strategist, industry analysts, company spokesperson• Builder of bridges across teams, disciplines, and stakeholders • Diversity and inclusion, multicultural marketing, international marketing. Bilingual: English and Native Spanish speaker

Manuel Wernicky, M.Ed.'s Current Company Details
Manuel Wernicky Brand Innovation Group

Manuel Wernicky Brand Innovation Group

CEO and Global Brand Innovation Architect | F500 Transformation Leadership
New York, NY, US
Manuel Wernicky, M.Ed. Work Experience Details
  • Manuel Wernicky Brand Innovation Group
    Ceo And Global Brand Innovation Architect | F500 Transformation Leadership
    Manuel Wernicky Brand Innovation Group
    New York, Ny, Us
  • Various Organizations
    Senior Consultant, Marketing And Communications » Marketing Innovation
    Various Organizations 2010 - Present
    New York, New York
    Business planning, management consulting, strategic communications, creative marketing, brand building, creative agency and new business development for agencies, directly to clients or as an (in-house) leadership capacity across a broad range of industries ranging from start-ups to Fortune Global Corporations. Widening the multicultural lens: Diversity, Equity and Inclusion influence across an organization's entire operation. Happy to personally share recent work. http://manuelwernicky.com/
  • Adrenalina
    President And Managing Partner » Strategic Marketing Leadership | Cross Functional Leadership
    Adrenalina 2007 - 2010
    New York, New York
    Manuel Wernicky, a culturally-fluid trailblazer (A Cuban, Mexican, Jew), co-founded, built and ran groundbreaking marketing and advertising agency that won Heineken USA's Tecate trademark multimillion-dollar business.Cultural and inclusive marketing, agency leadership, business operations, developed and drove marketing execution growth strategies for clients, built high-performing teams, established clear performance standards and expectations, client portfolio business planning, marketing strategy, designed customer journey, brand leadership, branding, qualitative and quantitative research, creative content, go to market plans, trade activations, live marketing, events, digital marketing, mobile platforms and social media strategy. Recognized among the global creative community for its award-winning unconventional thinking, disruptive ideas, innovative brand experiences and cut-through creative energy.Led New Business Development wins: H&M, Caribbean Tourism Organization USA, Tecate FIFA World Cup 2010 Retail Marketing Platform and Partnership for Drug-Free Kids.Sold my partnership equity stake in Adrenalina.
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  • Bar Code
    Founder And President » Marketing Communications | Brand Strategy
    Bar Code 2006 - 2007
    New York, New York
    Opened marketing communications consultancy focused on fueling diversity, inclusion and equality to raise the bar of social impact, while generating commercial value:One of my clients, Reading is Fundamental (RIF), the nation’s largest children’s literacy non profit organization:Launched campaign to improve the quality of education, strengthened community engagement and closed the reading gap among diversity youth through -- brand positioning, creative development, direct marketing, public relations programs, public education campaigns, content creation, multicultural marketing, media outreach, online marketing, mobile platforms, fundraising and media strategic partnerships.
  • Vmly&R
    Managing Director, Retail Marketing » Integrated Marketing | Cross Functional Leadership
    Vmly&R 2005 - 2006
    New York, New York
    Launched fastest growing experiential consumer marketing business unit at Bravo, the largest multicultural advertising shop recognized for two decades as top ranked by Advertising Age. Reported to the Chairman. Bravo Retail Marketing turned consumer brands into immersive consumer experiences.Regained AOR status for Kraft Multi-Channel Scale Portfolio Marketing and individual Kraft brands during my tenure. Agency management, consumer marketing, trade activations, UX, digital marketing, CRM, market research, channel marketing and creative services. Led new business wins of integrated marketing platforms for pharmaceutical industry clients: AstraZeneca, Oxford Health and Pfizer. Bravo is a VMLY&R company: a global marketing agency that harnesses creativity, technology, and culture to create connected brands. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, London, New York, Sao Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Electrolux/Fridgidaire, Ford, Office Depot, Pfizer and Wendy's. WPP is the world's largest advertising company.
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  • Marketvision
    Director, Client Services » Retail Marketing | National Campaigns
    Marketvision 2001 - 2005
    Miami, Florida, United States
    Hired by a former Coca-Cola client to launch a privately held consumer promotions agency start-up. Remote position from Miami: Led strategic planning, marketing management, marketing services, retail, shopper and channel marketing, programming, distributor management, activations, account management, segment marketing, brand development, mobile marketing, trade marketing, impeccable execution, benchmarking and ROI analytics. Reported to the CEO.Built startup client portfolio and agency revenues by 214% over three years, acquiring, building and leading the biggest pieces of agency business, revenue and growth. Pioneered multicultural marketing services as client lead for MillerCoors: MillerLite, Miller Genuine Draft and AOL. Led national and multi-channel trade marketing for The Coca-Cola Company.
  • Bcw Global
    Managing Director And Market Leader | Chairman, Corporate Practice » Global Communications
    Bcw Global 2000 - 2001
    Miami, Florida
    After excelling in leading global media relations for a world's top technology company, recruited to serve as Managing Director and Market Leader for bustling Burson-Marsteller, Miami -- the headquarters for our regional Latin America business. Burson-Marsteller Latin America, the region's largest wholly-owned public relations and corporate communications agency with the broadest footprint in Latin America, spanned 16 offices across the region. Launched Corporate Practice regional network operations. Became Burson-Marsteller's Global Crisis Team Leader for Ford. Strategic communications firm dedicated to global excellence and innovation in communications, was known as the largest and number-one ranked leading PR agency in Florida and the region, generating $8 million and $12 million respectively in 2000 revenues. Reported to the Chairman.Cross-functional team leadership, corporate brand positioning and communications, crisis management, media practice, public affairs for governments, advocacy communications, executive communications, corporate social responsibility, public policy, issues management, and stakeholder engagement. In 2018, WPP merged two PR agencies to create Burson Cohn & Wolfe Global.
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  • Verizon
    Director, International Corporate Communications » Global Public Relations
    Verizon 1995 - 2000
    Atlanta, Georgia
    At leading technology Fortune 25 Company, led global corporate communications across Europe, Asia Pacific and the Americas. Reported to Senior Vice President under the Chief Executive Officer and Chairman.Shaped MCI's international public relations campaign strategy and company innovation expansions to Brazil, Mexico and Japan while overseeing four global PR agency partners: Ketchum, Edelman, Porter Novelli and Hill+Knowlton Strategies, and a 4-member communications team. Directed communication initiatives and regulatory affairs across regions, integration and drove a collaborative culture for company’s 67 global offices, MarTech, campaign and product marketing launches, data centers overseas, and worldwide strategic technology partnerships: Stentor (Canada), Avantel (Mexico), Concert (British Telecom BT - UK), BTL (Belize) and Embratel (Brazil). Served as strategic partner and adviser to executive team. Originally hired as Manager, Media Relations, MCI Business Markets.
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Manuel Wernicky, M.Ed. Skills

Advertising Marketing Strategy Marketing Brand Management Relationship Marketing Corporate Communications Integrated Marketing Public Relations Marketing Communications Creative Strategy Media Relations Mobile Marketing Strategy Leadership Thought Leadership Digital Marketing Digital Strategy Social Media Marketing Cross Functional Team Leadership Shopper Marketing Global Marketing Business Strategy Reputation Management Multicultural Marketing Crisis Management Corporate Social Responsibility Social Media Social Entrepreneurship Business Development Strategic Communications Executive Leadership Revenue Growth Generation Consumer And Shopper Insights Strategic Planning Retail Marketing Project Management Press Releases Driving Results Experiential Marketing Content Marketing Corporate Marketing Organizational Effectiveness Customer Engagement Management Innovation Technology Millennials Full P&l Responsability Multinational Cpg Industry

Manuel Wernicky, M.Ed. Education Details

Frequently Asked Questions about Manuel Wernicky, M.Ed.

What company does Manuel Wernicky, M.Ed. work for?

Manuel Wernicky, M.Ed. works for Manuel Wernicky Brand Innovation Group

What is Manuel Wernicky, M.Ed.'s role at the current company?

Manuel Wernicky, M.Ed.'s current role is CEO and Global Brand Innovation Architect | F500 Transformation Leadership.

What is Manuel Wernicky, M.Ed.'s email address?

Manuel Wernicky, M.Ed.'s email address is mw****@****ail.com

What schools did Manuel Wernicky, M.Ed. attend?

Manuel Wernicky, M.Ed. attended The University Of Texas At Austin, The College Of New Jersey.

What are some of Manuel Wernicky, M.Ed.'s interests?

Manuel Wernicky, M.Ed. has interest in Social Services.

What skills is Manuel Wernicky, M.Ed. known for?

Manuel Wernicky, M.Ed. has skills like Advertising, Marketing Strategy, Marketing, Brand Management, Relationship Marketing, Corporate Communications, Integrated Marketing, Public Relations, Marketing Communications, Creative Strategy, Media Relations, Mobile Marketing.

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