Manuel Zompetta Email & Phone Number

Italy

Choisy-Le-Roi, Ile-De-France, Francia

Achieve business objectives through Trade Marketing and Category Management levers activation in MEA and APAC countries. Support countries for optimal Route-To-Market strategy implementation. Drive the profitable growth of the Milk & Vegetal Drinks business in MEA and APAC countries.- Trade investment R.O.I. improved (+14%) by implementing a new promo management approach.- Indirect channel profitability improved (+17%) by implementing an ad hoc sales management process with Distributors in many countries.- Significant development of UHT Milk & Veg Drinks business in more than 100 countries achieved through the development of value-added segments.

São Paulo, Brazil

Define, implement and manage the new commercial process for sell-in (350 FTE) and sell-out (820 FTE) sales forces.- Commercial process successfully released on time and adopted with outstanding business results.

Collecchio, Emilia Romagna, Italia

Implement and manage the commercial process. Manage Trade Marketing and Category management levers through the Category Management team (12 FTE) and a dedicated Sell-Out salesforce (40 FTE) ensuring excellence for in-store execution.- Launch KPIs improved by 40% in 3 years.- Promotional R.O.I. improved by 20% by implementing a new promotional approach.- Steady growth of Category Management partnerships with Modern Trade K-Clients.

Milan, Lombardy, Italy

Manage Customer Category Management activities for Modern Trade K-Clients. Innovate the Category Management model and develop the know-how for the different categories. Define and implement new category management tools.- A new category management approach had been implemented.- Category Management partnerships doubled in two years.- Operational support provided to the salesforce achieving business objectives every year for four years.

Rome, Latium, Italy

Manage K-Clients for direct and indirect channels to reach the assigned commercial targets.- Volume, value and profit objectives successfully achieved every year.- Category Management partnerships successfully implemented in the most relevant K-Clients.