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Ventura, Ca, Us

Ventura, California, Us

Leading the design and execution of key features at Patagonia.com and its Design System. This includes:- Building and managing changes for Patagonia Design System, utilizing the latest features in Figma such as variables, annotations, Dev Mode, branching, file versioning and CodeConnect to help bridge the gap between design and code. - Leading a weekly meeting with designers, product managers and developers to identify gaps between design and code, prioritize action items and be aware of latest trends in design systems in the search of opportunities for improvement.- Having redesigned, through an end to end process of human-centered design, the global navigation of Patagonia.com, which included user and stakeholder interviews, concept generation, usability tests and quantitative multi-variant tests. This whole process resulted in a 3% increase in revenue, and improvements in conversion, AOV, and per session value.- Having designed and helped implementing the general UI and components for a new checkout flow, resulting in a 21% YoY increase in conversion rate- Having redesigned and helped implement the UI and components for Product Listing Pages, resulting in a 4% improvement in conversion rate for Mobile and 7% for Desktop.- Having lead the design and helped take to fruition at a global scale the implementation of a system of templates for Product Listing Pages, and its components for the Design System. This improved consistency across pages, helped reduce load speeds, and improved the alignment of both customer needs and internal stakeholders requirements. In result, in brought an increase in conversion rate of over 5%, an increase in revenue per visitor of 7% and reduction of bounce rate in 2.5%- Having helped improving the workflow and relationship between product designers and engineers, designing and helping to implement a design review process, a QA process, and leading the implementation of our project in Jira and how it relates to engineers boards.

Ventura, California, Us

Buenos Aires, City Of Buenos Aires, Ar

Founded this backpack company with the opportunity of recycling sails and the mission of generating better work conditions for craftsmen in Argentina. This includes:• User research, UX and UI design and communication strategy.• Growth drive from the initial pilot production of 20 products to a current volume of 500+ monthly units.• Development of multiple sales channels: e-commerce, wholesale (20+ stores in Argentina, Uruguay, Chile and United States), and corporate.• Leading of cross-functional team (manufacturing, design and marketing) to define the product line of an average of 30+ SKUs, within 5 collections (sail, canvas, leather, home and pets)• Definition of product features including material, form, packaging based on customer and competitive analysis• Optimization of production plans resulting in a highly efficient manufacturing process

Los Angeles, California, Us

Focus on understanding user needs, and designing new features/functionality across adaptive web and native platforms. Executing iterative designs from wireframes and flows to refined detailed specifications, and collaborating with software development engineers to see the design solutions to launch.

Stanford, Ca, Us

• Advised and routinely supported 20+ physical design projects from mechanical engineering students. • Assisted students on how to use machines from the different labs: machining, woodworking, foundry, plastics, welding, and rapid prototyping.• As a main assistant, re-designed and created content that would enhance remote student learning for the CAD, CAM & CNC class.

Stanford, Ca, Us

Armonk, New York, Ny, Us

• Created, from end-to-end, high resolution screens and interactions for a web-app within a new security platform.• Held multiple technical user interviews• Generated wireframes and user flows. • Mastered skills using Sketch, Flinto, Github and IBM's design system.

Buenos Aires, Buenos Aires, Ar

Co-designed and co-created Fabrica, a design-driven social innovation program. As part of the strategic team and in collaboration with other ministries and NGOs, created social-impact challenges for multidisciplinary design teams to address and coached them through the process.

Loma Verde, Escobar, Buenos Aires, Ar

Started as the product engineer for instrument panels, later I became Toyota’s product development engineer and account manager. Quoted new products, developed local suppliers, and managed implementation of engineering changes. Nexus between Yazaki and Toyota, and completed a 2 month training in Japan.

Masters Of Science In Engineering, Design Impact, Product Design

M.A. In Business Design - Gpa: 4, Business And Design

Bachelor Of Science (B.Sc.) In Industrial Engineering, Ingeniería Industrial