With +25 years of hands-on experience, my entrepreneurship is a combination of a creative mindset, a commercial spirit and the ability to ‘listen’. I have acquired knowledge in creative consultancy & design, business development, product development, innovation, project- and marcom management.As a seasoned marcom professional, I work(ed) for clients such as SAP BeLux & Global, SD Worx, Deloitte, Brunel, Hagen Group, Sibelga, Barry Callebaut, Ovam, Electrabel (Engie-Electrabel), Vlaanderen Circulair, Mobistar (Orange), Fortis BNP Paribas, WWF, Telenet, ...Starting my career in the agency business (Motunui, Ad!dict Creative Lab, Proximity, BBDO, …) in Belgium & abroad (NYC), I had the opportunity to lead my own agency for exactly 15 years (2004 < > 2019). Focussed on cross-media lead-generation projects (B2C/B2B).One of my missions is to convert (on- & offline) threats into business opportunities. Media, technology and innovation have always been my passions. In my current role, I am the key person regarding translating creative thinking into fast(er) project management. Elevating products/services to a higher level.Creating, managing and improving portfolio’s is the core of my expertise. Having experience in managing extreme short deadlines for large companies such as SAP Belgium & Luxembourg, Hagen Group/ Exo Terra, Ovam, …Summary:* Creative Consultant* +25yrs hands-on agency experience* Management/development on- & offline content such as podcasts, microsites, CMS-platforms (WP, Umbraco, ...), (social) video, white papers, casestudies, print (ads, brochures, IM's, packaging, DM's, promo, POS, ...), events, live-streaming, ...* Management online marketing (SEM, SMM, Marketing automation, A/B-testing, RFx-events, ...)* Planning & deployment of marketing & communication plan* Lead Generation / Dashboarding* Creating opportunities for Sales and Marketing to talk to each other* Leading a team of freelancers/internal employees* Brainstorming / Sprints
Listed skills include Advertising, Social Media Marketing, Graphic Design, Online Advertising, and 22 others.
