As a Product Owner - Leading Indicators in the Sales and Marketing data domain, I am responsible for adding business value through data-driven analytics solutions.

Responsible to develop, implement, and monitor digital marketing strategies to bring greater brand awareness, increase lead generation, and increase customer engagement.

- Responsible for implementation, support and ensure smooth working of the CRM businessapplication tools (Salesforce & SAP Cloud for Customer) as per business needs with an objective to enhance the business efficiency within the group policies and guidelines by creating and maintaining outstanding customer satisfaction.- Successfully implemented the SAP Cloud for Customer CRM system in 2018 with a high adoption rate.- Support, train and motivate Sales Engineers for a 100% usage of CRM system for maintaining pre-sales activities like Sales Visits- Calendar update and activity planning; Sales funnel/ Opportunities; Leads; Quotes; Complaint and NPS follow-ups.- Formulated the training module for the end-users on the CRM system (Salesforce.com & SAP C4C) and various other internal digital mediums.- Responsible for formulating the lead to order business process using pro-active sales management techniques.- Monthly reports and presentations to management for data-driven business decisions through various business insightful reports from CRM system- Use of Power BI for data visualization to drive data-driven marketing. - Integration of digital marketing activities like campaigns with CRM system for new lead generation & revenue measurement.- Review new technologies & keep the company at forefront of developments in digital marketing.

•To develop market strategy and implement plans after identifying business opportunities. •Assess opportunities, Product promotions through Camps, Customer meets, Mailers, advertising in industrial media and attending trade shows•Direct and channel sales for Compressed air pipe, After market products like Air audits, Energy optimizers (Energy Recovery and Energy Saving), Service Plans & spare parts•Target allocation and Business reviews for Channel partners in coordination with Zonal Manager•Submit proposals for after market products & parts to Key accounts•Achieve business goals w.r.t orders, sales, collections•Customer interaction & contact to define customer requirements and work out solutions. Resolving & escalating customer concerns & problems internally. Providing direct and indirect support to Marketing and equipment sales team•Customer follow-up, techno-commercial discussions & negotiations, order finalization•Internal co-ordination & follow-up for timely delivery of parts•Key Accounts management for Services to ensure repeat business•Dealer management by imparting regular trainings to achieve targets and customer satisfaction index•Payment collection from customers, dealers along with other commercial activities collection of statutory documents like C forms, TDS Certificates etc.•Target achievement for Service revenues by implementing after market strategies and promotion of intangible products.

Handled Sales and marketing activities of the company in Western Region.Responsiple for the business generation for the company from three divisons of Indian Railways: WR; CR and WCR.Managing Sales activities : Tenders, sales negotiation meetings, order booking, invoicing and payment collections.Promotion of company products in my allocated territory. Responsible for PA & PIS system for MRVC and GP194 Project Mumbai (Mumbai Sub-urban Trains)Associated with the Pilot Project of Installation of Black Box (Voice Recording System) in 3 Phase Electric Locomotive.Handled the Installation, commissioning & Troubleshoot of various electrical equipments like Master Controller, Contactors, Oil Cooling Blowers, etc at various sites.

Undergone Summer internship with Voltas Ltd IOBG divison on MEP and HVAC works at Dubai.