• Optimise the client category sales and marketing strategy • Manage and maintain a high level of key information to major customers.• Actively be a vital player in the leadership team and lead and develop sales.• Collaborate on new product development and work effectively with the leadership team.• Manage and develop sales systems, functions, promotions and incentives.• Regular dialogue with central markets in all states and maintain communications.• Oversee all third party contracts and proactively maintain service level agreements.

The main focus of is to provide account management services for PFA’s key accounts in maximising revenue from key accounts in order to achieve agreed revenue targets/sales quotas and ensure complete customer satisfaction when dealing with the organisation

Houston's Farm is one of the fastest growing business in Australia. It is one of the major supplier of prepacked salads and herbs for two major retailers in Australia.

Started as a Category/Sales analyst at Sunraysia beverages where i got good working knowledge of ACNielsen and AZTEC

2006 September Migrated to Australia

Managed 8-10 distributors and team of sales representatives (8-10 people)