Content Writer
Vya Public Relations
Colombo, Western, Sri Lanka
VYA Public Relations is the first PR company in Sri Lanka, formed under the Vijitha Yapa Group of Companies. During my time at VYA, I was lucky enough to be mentored by its CEO and founder - Kendall Hopman. I worked for the company during my university's 4-6 month summer holidays.My scope of work included:• Analysing briefs, understanding client requirements, and formulating relevant content accordingly.• Understanding communications, media and PR guidelines in order to produce effective written content; while ensuring that the produced content was on par with the client’s brand strategy and image. • Working with clients in diverse fields such as banking, airlines, retail, insurance, and etc. This allowed me to tackle unique challenges, and cater to specific needs in each industry.This mentorship also allowed me to gain exposure in general communications policies, proactive and reactive communication, crisis communication management, etc.