Manu Madan Email & Phone Number

Delhi, India

India

New Delhi, Delhi, India

• Profit center head with P&L responsibility of Delhi Region
• Drive Sales & pricing strategy to maximize revenue & profitability inInstitutional Sales (HCR - ON Trade)
• Strategic Tie Ups and Associations with Leading Industry Players, B2BCustomers & Distributors to drive Objectives & Key Results
• Enhance internal visibility and enable informed executive decision-makingthrough due diligence, research and reports
• Maximize market share by revenue in the Institutional/On Trade Sector (HCR)in Delhi
• Minimizing Credit exposure in the market aimed at reducing organization'sexposure and safeguarding business interests simultaneously

Delhi

• Sales & Activation Driver for the On-Premise market in Delhi,servicing 800+clients
• P&L responsibility & delivering business results focused on improving businessprocesses & Market share
• Budgeting and limiting credit exposure while reducing bad debts withoutlosing MS points.
• Facilitate seamless alignment and effective communication between relevantSales teams and cross-functional counterparts
• RTM expertise with excellence in devising activation plans & innovativecampaigns in liason with marketing team
• Forging Strategic partnerships & associations with key stakeholders internally& externally including tie ups, events & activation with Key Industry Players

New Delhi Area, India

• Developing Key accounts and strategising sales plans of the entire Brand portfolio (BII & BIO) for theOn trade (HCR) Segment in Delhi primarily focusing on Central, West and North Delhi Region.
• Strategising annual and quarterly sales plans for achieving necessary objectivesalong with monthly tracking of achievement of targets and market shares.
• Liaison with brand and marketing teams for devising and activating brand promotions in line with the market requirement and season.
• Frequent analysis of targeted marketing promotions through depletion tracking and customer feedback on ground

Delhi Area, India

• Spearheading Sourcing initiatives for the entire automotive category online and getting clients such as Sony, Pioneer, JBL etc on board.
• Developing online Merchandising strategies for effective promotions of products and increasing revenue for the category.
• Pricing of products as per the competitive online market in reference to other websites and portals including effective costing and selling price strategies.

London, United Kingdom

• Brand Development for Global and European regional team taking brandmarketing initiatives on a global scale (32 countries), focusing on Margarinebrands Becel and Flora and Pro-activ and Laundry brands as Persil, Surf.
• Strategizing Marketing Promotions and Liaising with creative agencies forproduct advertising and PR campaigns for food and laundry categories.
• Working with customers and vendors (Tesco, Sainsbury etc.) for in storepromotional activities and campaigns making sure to improve brand visibilitythrough better organized shelf spaces.
• Agency Channel & Brand Management by appropriate communicationplanning & execution.
• Pre-view and Post-view analysis of targeted marketing promotions includingadvertising and in-store activities.

New Delhi Area, India

• Assisted the team in the Therapeutic area of Tuberculosis and developedhandouts on medicinesfor Doctors, Clinics, Hospitals and primary healthcentres.
• Liaison with embassies and ministry of external affairs for export products forInternational markets.
• Developed promotional visual Aids.

• Managed the Front Office operations end to end
• Organized rosters and conducted night audits.
• Analyzed reservations’ data and cash balances for operational efficiency andoptimum utilization of available resources.

Mba Brunel University, Marketing

Activities and Societies: -Research report on a Marketing Communications Campaign by Marks & Spencer -Marketing Research and Planning.

B.B.A Jims; Science, Business Administration & Management