As the Director of Product Management at SmiForce Inc., I lead the strategy and development of our key products: AI-powered Cybersecurity Monitoring (SIEM) and Data Analytics-as-a-Service (BI DAaaS). My role involves overseeing the entire product lifecycle, ensuring these solutions meet market demands and effectively solve the challenges faced by our diverse customer base—from small businesses to Fortune 500 companies.Our BI DAaaS platform provides a fully automated, cloud-based analytics solution. It leverages Big Data, AI, and Machine Learning to transform raw data into actionable insights without the need for expensive hardware or specialized software. The platform automates everything from data ingestion to custom visualizations, helping businesses optimize operations, improve performance, and make data-driven decisions.On the security front, our AI-powered SIEM offers real-time threat detection, behavioral analytics, and automated remediation, ensuring robust protection across on-prem, hybrid, and cloud-first environments. This platform enables businesses to proactively identify and mitigate cybersecurity risks.In addition to managing product development, I also lead the sales and marketing teams to ensure end-to-end success. By collaborating closely with these teams, I ensure that our products are effectively communicated to the market and that our go-to-market strategies align with customer needs. I focus on delivering solutions that not only meet immediate challenges but also anticipate future demands, driving product innovation and client satisfaction.Through my leadership, SmiForce has positioned itself as a trusted provider of data analytics and cybersecurity solutions, helping organizations unlock the value of their data and protect against emerging threats.Learn more about our solutions and services at www.smiforce.com!

Gopher's of the Last Decade is the Undergraduate Alumni Board for the University of Minnesota - Curtis L. Carlson School of Management. The board strives on providing networking, mentoring, and building an overall community for our Alumni.

Leading the financial strategies and analytics for the Global Sourcing, while providing process improvement and strategic insights on the Latin American region.

•Built and present financial models for Senior Leadership evaluating profitability of 480+ clients worth $200+ million•Conduct monthly division volume and innovation reporting to inform forecasting models developed for Senior Leadership

• Identified and presented to Senior Management insights and growth opportunities for multi-million dollar Consumer Marketing budget • Conducted Consumer Marketing analysis, enabling a reinvestment of $7 million worth of misallocated funds • Created “Consumer Flex Dollar & Trend” analyses for Senior Leadership to identify funds available for strategic investments

• Develop a financial feasibility forecast for new products, integrating Marketing, Sales, and Supply Chain Management inputs• Analyzed P&Ls to help develop both channel strategy and new growth opportunities • Developed financial performance analysis for $10 million channel to identify brand and segment opportunities • Conducted monthly division volume and innovation reporting to inform forecasting models developed for Senior Leadership

• Developed extensive marketing plan for Fortune 100 manufacturing company, resulting in market innovation opportunities• Consulted with experts and senior leaders internally and across several industries to develop competitive product segmentation

• Developed Product-Sustainability analysis assessing US business segment. This led to new innovation recommendations to Senior Leadership• Analyzed new product-classifications for US business segment, providing trends and insights around products launched from F’09-F13• Designed user-friendly database allowing ITQ Finance to update current trends and insights around Sustainability and New-Product Classification analyses

Dance Marathon at the University of Minnesota is a student-led philanthropic organization dedicated to raising awareness and support for pediatric health. Our overall, broad goal is to improve pediatric health in a way that is both sustainable and enjoyable for the people working towards this goal. • Partnered with Minnesota Student Association and Corporate Sponsors to generate 100% increase in yearly grant funding• Collaborated with for-profit organizations to develop joint sponsorship program• Developed marketing and financial strategies, yielding to over 150% participation increase and 35% donations increase

• Assessed and vetted product expansion plans for medical device manufacturer• Developed market growth model analyzing volume, sales, and market size to determine white-space landscape

• Analyzed key cost drivers to identify strategic cost reduction opportunities• Developed Cost-per-Case trend analysis providing efficient cost management opportunities for upper-management• Designed dashboard incorporating key cost driver analysis of the business units and Cost-per-Case analysis. Result of dashboard led to optimizing 1.4 billion dollars of COGS• Developed a Volume and Profit to SKU analysis to assess inventory management, and identify SKU rationalization opportunities to Senior Leadership

• Developed the strategic process for managing 3rd Party Collection Vendors using industry best practices and in consultation with internal and external clients. This helped Target significantly reduce its exposure to "reputational" risk• Designed a call quality feedback form for Target to determine Vendors’ impact on the organization’s brand and their compliance to FDCPA Guidelines • Quantified for Target their resource expenditures on Vendor Management

• Developed an in-depth sales analysis of the year's data for $29 million dollars of Universal's business with Target.• Analyzed the selling profile of key customers to determine promotional opportunities at Target. Helped Universal optimize $8.7 million dollars of business • Performed an multi-year analysis of pricing trend for Blu-Ray product of key customers such as: Wal-Mart, Amazon, Target, and Best Buy• Developed weekly views of consumer behavior information to help team understand trends in guest loyalty, conversion, and other buyer behavior metrics

• Marketed Commercial and Private Products to all tiers of customers. Frequently achieved highest sales in commercial products team• Maintained effective customer relationships through communications such as: E-mail, Telephone, and Face-to-Face contact• Handled high cash and credit transactions, balanced a $10,000 dollar cash drawer. Maintained a low "lost cash" ratio for term of contract• Managed cash and coin vaults of amounts greater than $100,000 in cash and $15,000 in coin