Culture guides discretionary behavior and it picks up where the employee handbook leaves off. Culture tells us how to respond to an unprecedented service request. It tells us whether to risk telling our bosses about our new ideas, and whether to surface or hide problems. Employees make hundreds of decisions on their own everyday, and culture is our guide. Culture tells us what to do when the CEO isn’t in the room, which is of course most of the time.- Frances Frei and Anne Morriss, Co-authors of Uncommon Service: How to Win by Putting Customers at the Core of Your Business- We encourage aligning the organizational culture through appropriate communication design & implementation. This helps boosts customer loyalty & profits. **Connect with Us, for a discussion:Email : achieve@manUScrypt.com Voice : +91 90490 09409URL : www.manuscrypt.com