Manu Singh Email & Phone Number

Leonia, Nj, Us

Centennial, Colorado, Us

Lead marketing, sales, and advertising research team, including NCM’s proprietary Behind The Screens community of over 7,700 movie fans to drive best in class insights in support of revenue growth. Drive sales enablement through data automation and harnessing of research and insights. Deliver data fueled advertising solutions, and build advanced measurement capabilities that prove the efficacy of advertisers spend across the NCM portfolio. Architect of NCMx (data-technology platform connecting movie-goers with brands) and NCMi (data-products bringing interactivity and attribution to the NCM footprint)

Ca

Providing strategic product, marketing, revenue, and data strategy guidance to startups. Helping assess emerging trends, market opportunities, and competitive landscape and shape strategy and product roadmaps.

New York, New York, Us

Full accountability of P/L, client relationships, sales leadership, and team management for the New York business, tasked to grow revenue by 300%. Lead diverse teams of up to 70 employees, annual budget, and daily operations. Serve as trusted advisor to C-level executives on key business initiatives.

New York, Us

• Supported sales of multi-billion dollars across domestic and global markets, identifying platforms, distribution models, markets, products, and advertising formats to create growth opportunities. • Developed and implemented a proprietary, cross-platform solution for an automotive client that facilitated an increase in revenue annually, resulting in portfolio-wide implementation to drive revenue growth.• Developed sales and positioning strategy to drive double digit ROC in CPMs for priority networks (Investigation Discovery, Science Channel and Travel Channel); supported sales in an annual increase in HSD in upfront pricing. • Performed quarterly sales forecasting and competitive analyses to better assess yield and inform pricing strategy.• Managed all aspects of business analytics, data strategy, user metrics, audience measurement and campaign evaluation for the TVE business, utilizing operational data from more than 10M devices matched to both panel data (custom, Nielsen, OTT etc.) and conversion data (CPG, Pharma, Auto etc.). • Analyzed and communicated user dynamics and viewership including churn management, acquisition, lifetime value, loyalty, key performance metrics, behavioral segmentation, linear cannibalization, predictive modeling/analysis, and campaign measurement and analysis.• Led integration and transformation teams, working closely with senior management on Scripps/Discovery Merger..outlining the revenue strategy of the joint entity

Us

• Identified, evaluated, and negotiated a strategic ad-tech partnership to provide a suite of innovative ad products, resulting in improved incremental revenue over two years.• Collaborated with the White House and multiple state governments to support Healthcare Reform consumer engagement strategies, providing input regarding media plans and community outreach.• Outlined strategy and established data and technology partnership frameworks to develop a proprietary, first-of-its-kind programmatic health exchange. • Developed and led strategic partnership with the AHA, IBM Watson, The Weather Company enabling partners to leverage core competency and bring a joint offering to healthcare stakeholders. • Provided comprehensive merger and acquisition (M&A) due diligence support.

Us

• Led cross-functional teams, implementing enterprise strategies including content and product roadmap development, monetization strategies, and enhanced analytics to ensure a full sales pipeline.• Oversight and involvement with DMP, DSP/Programmatic strategy, MTA, and DCO • Established and ran an enterprise-wide HealthCare Reform task force that prioritized resources to capitalize on opportunities associated with the Affordable Care Act.• Managed LRP for both professional and consumer business for the executive management team.

Us

• Directed a team that managed annual sales, delivering client programs with up to five times the ROI and a perfect renewal rate among tier 1& 2 clients. • Delivered growth via both vertical and horizontal revenue strategy positioning WebMD against traditional media and the digital competitive set. • Executed turnaround strategies for key partnership accounts, exceeding established revenue goals through research initiatives and client interaction.

• Led development of strategy, marketing, and sales support for the GE “healthymagination” initiative at NBC Universal, generating incremental revenue. • Oversaw daily operations including involvement in consumer and trade marketing, customer insights, product development, and competitive intelligence in the health and wellness sector for all NBC Universal brands.• Developed and managed strategic partnership with Intel and the Mayo Clinic for a year-long study evaluating the benefits of remote monitoring devices for home-based patient care • Established and cultivated partnerships within the healthcare industry (GSK, AZ, Lilly, UHG etc.) to help create patient-physician communication/education solutions to improve clinical outcomes. Published GERD case-study in collaboration with Astra Zeneca.

New York City, Ny, Us

• Part of the team that launched Women at NBCU, an ad sales, marketing and research initiative delivering custom solutions for advertisers to help connect with female consumers across the NBCUniversal portfolio.• Partnered with research executives across the broadcasting industry to establish metrics that evaluate media performance across various platforms, effectively evaluating content consumption habits regardless of screen.• Directed Innovation Council that expanded the scope and influence of marketing operations, partnering with the CTO and Head of Enterprise Marketing to deliver an advertising effectiveness funnel and MTA model for NBC.

New York City, Ny, Us

• Oversaw research initiatives for NBC News’ branding and sales efforts, integrating metrics, consumer insights, and reporting into business strategies that drove incremental revenue growth and sales. • Initiated the first news viewer panel designed for strategic sales, programming, and branding research, securing thousands of viewers across various NBC News’ brands. • Managed and trained account executives around the world, leading key accounts and non-traditional accounts by directing cross-platform initiatives.

New York, Us

Collaborated with Nielsen Cable and Broadcast divisions in product development, strategic account planning, and marketing communication. Managed day-to-day client services support for key cable networks such as CNN/HLN, CNBC/MSNBC, Fox News, Turner Networks, HBO/Cinemax, and MTV Networks.

Designed and managed four statewide primary research studies. Created survey instruments to statistically quantify impact of Florida’s anti-tobacco national advertising campaign on parents of teens, utilizing ANOVA, t-tests, Regression, multivariate analysis. Supervised a team of over 100 graduate and undergraduate students from various disciplines. Independently managed and coordinated field researchers, data analysis team and the editorial team over 16 months. Wrote project reports for distribution among Florida’s university system, the state legislature and media. (www.wholetruth.com)

Master Of Business Administration - Mba, Strategy & Marketing

Master'S Degree, Mass Communication/Media Studies