Manu Singh

Manu Singh Email and Phone Number

Chief Data and Innovation Officer @ National CineMedia (NCM)
Leonia, NJ, US
Manu Singh's Location
Leonia, New Jersey, United States, United States
About Manu Singh

Motivated and results-driven executive with a proven track record of exceeding revenue goals and driving operational efficiencies. Experienced in managing P&Ls, leading high-performing teams, and executing strategic initiatives that deliver measurable business impact.With a unique background spanning traditional media, digital platforms, healthcare, and real estate, I specialize in developing and implementing innovative strategies across product development, go-to-market execution, revenue optimization, and data analytics. My expertise lies in turning complex challenges into actionable solutions that unlock growth and create sustainable value.Key Expertise:Product Strategy & DevelopmentMarketing & Distribution ModelsSales Lifecycle OptimizationData-Driven Decision MakingConsumer & Market Trend AnalysisBusiness Model InnovationGo-to-Market Planning & ExecutionContract Negotiation & PartnershipsProduct Roadmapping & Portfolio ManagementReady to bring strategic vision and operational excellence to organizations looking to scale, innovate, and maximize impact. Let’s connect to explore how I can contribute to your success.

Manu Singh's Current Company Details
National CineMedia (NCM)

National Cinemedia (Ncm)

View
Chief Data and Innovation Officer
Leonia, NJ, US
Website:
ncm.com
Employees:
454
Manu Singh Work Experience Details
  • National Cinemedia (Ncm)
    Chief Data And Innovation Officer
    National Cinemedia (Ncm)
    Leonia, Nj, Us
  • National Cinemedia (Ncm)
    Svp Insights/Analytics & Sales Data Strategy
    National Cinemedia (Ncm) Jun 2021 - Present
    Centennial, Colorado, Us
    Lead marketing, sales, and advertising research team, including NCM’s proprietary Behind The Screens community of over 7,700 movie fans to drive best in class insights in support of revenue growth. Drive sales enablement through data automation and harnessing of research and insights. Deliver data fueled advertising solutions, and build advanced measurement capabilities that prove the efficacy of advertisers spend across the NCM portfolio. Architect of NCMx (data-technology platform connecting movie-goers with brands) and NCMi (data-products bringing interactivity and attribution to the NCM footprint)
  • Consultant
    Advisor - Healthcare/Education/Networking Start-Ups
    Consultant Jan 2020 - Present
    Ca
    Providing strategic product, marketing, revenue, and data strategy guidance to startups. Helping assess emerging trends, market opportunities, and competitive landscape and shape strategy and product roadmaps.
  • Knotel
    Gm Ny
    Knotel Oct 2018 - Aug 2019
    New York, New York, Us
    Full accountability of P/L, client relationships, sales leadership, and team management for the New York business, tasked to grow revenue by 300%. Lead diverse teams of up to 70 employees, annual budget, and daily operations. Serve as trusted advisor to C-level executives on key business initiatives.
  • Discovery Inc
    Head Of Revenue Strategy/Audience Research, Digital Insights & Enterprise Data Strategy
    Discovery Inc Aug 2016 - Oct 2018
    New York, Us
    • Supported sales of multi-billion dollars across domestic and global markets, identifying platforms, distribution models, markets, products, and advertising formats to create growth opportunities. • Developed and implemented a proprietary, cross-platform solution for an automotive client that facilitated an increase in revenue annually, resulting in portfolio-wide implementation to drive revenue growth.• Developed sales and positioning strategy to drive double digit ROC in CPMs for priority networks (Investigation Discovery, Science Channel and Travel Channel); supported sales in an annual increase in HSD in upfront pricing. • Performed quarterly sales forecasting and competitive analyses to better assess yield and inform pricing strategy.• Managed all aspects of business analytics, data strategy, user metrics, audience measurement and campaign evaluation for the TVE business, utilizing operational data from more than 10M devices matched to both panel data (custom, Nielsen, OTT etc.) and conversion data (CPG, Pharma, Auto etc.). • Analyzed and communicated user dynamics and viewership including churn management, acquisition, lifetime value, loyalty, key performance metrics, behavioral segmentation, linear cannibalization, predictive modeling/analysis, and campaign measurement and analysis.• Led integration and transformation teams, working closely with senior management on Scripps/Discovery Merger..outlining the revenue strategy of the joint entity
  • Webmd
    Head Of Strategic Partnerships And Data Strategy
    Webmd 2015 - 2016
    Us
    • Identified, evaluated, and negotiated a strategic ad-tech partnership to provide a suite of innovative ad products, resulting in improved incremental revenue over two years.• Collaborated with the White House and multiple state governments to support Healthcare Reform consumer engagement strategies, providing input regarding media plans and community outreach.• Outlined strategy and established data and technology partnership frameworks to develop a proprietary, first-of-its-kind programmatic health exchange. • Developed and led strategic partnership with the AHA, IBM Watson, The Weather Company enabling partners to leverage core competency and bring a joint offering to healthcare stakeholders. • Provided comprehensive merger and acquisition (M&A) due diligence support.
  • Webmd
    Vice President, Enterprise, Marketing And Data Strategy
    Webmd 2012 - 2014
    Us
    • Led cross-functional teams, implementing enterprise strategies including content and product roadmap development, monetization strategies, and enhanced analytics to ensure a full sales pipeline.• Oversight and involvement with DMP, DSP/Programmatic strategy, MTA, and DCO • Established and ran an enterprise-wide HealthCare Reform task force that prioritized resources to capitalize on opportunities associated with the Affordable Care Act.• Managed LRP for both professional and consumer business for the executive management team.
  • Webmd
    Senior Director, Strategic Development
    Webmd 2010 - 2012
    Us
    • Directed a team that managed annual sales, delivering client programs with up to five times the ROI and a perfect renewal rate among tier 1& 2 clients. • Delivered growth via both vertical and horizontal revenue strategy positioning WebMD against traditional media and the digital competitive set. • Executed turnaround strategies for key partnership accounts, exceeding established revenue goals through research initiatives and client interaction.
  • Nbcuniversal Media, Llc & Ge
    Marketing Leader, Health And Wellness Integrated Sales Marketing
    Nbcuniversal Media, Llc & Ge 2008 - 2010
    • Led development of strategy, marketing, and sales support for the GE “healthymagination” initiative at NBC Universal, generating incremental revenue. • Oversaw daily operations including involvement in consumer and trade marketing, customer insights, product development, and competitive intelligence in the health and wellness sector for all NBC Universal brands.• Developed and managed strategic partnership with Intel and the Mayo Clinic for a year-long study evaluating the benefits of remote monitoring devices for home-based patient care • Established and cultivated partnerships within the healthcare industry (GSK, AZ, Lilly, UHG etc.) to help create patient-physician communication/education solutions to improve clinical outcomes. Published GERD case-study in collaboration with Astra Zeneca.
  • Nbc Universal
    Director Of Innovation Marketing, Enterprise Marketing Solutions
    Nbc Universal 2007 - 2008
    New York City, Ny, Us
    • Part of the team that launched Women at NBCU, an ad sales, marketing and research initiative delivering custom solutions for advertisers to help connect with female consumers across the NBCUniversal portfolio.• Partnered with research executives across the broadcasting industry to establish metrics that evaluate media performance across various platforms, effectively evaluating content consumption habits regardless of screen.• Directed Innovation Council that expanded the scope and influence of marketing operations, partnering with the CTO and Head of Enterprise Marketing to deliver an advertising effectiveness funnel and MTA model for NBC.
  • Nbc Universal
    Senior Director Of Strategic Sales, Primary And Digital Research
    Nbc Universal 2002 - 2007
    New York City, Ny, Us
    • Oversaw research initiatives for NBC News’ branding and sales efforts, integrating metrics, consumer insights, and reporting into business strategies that drove incremental revenue growth and sales. • Initiated the first news viewer panel designed for strategic sales, programming, and branding research, securing thousands of viewers across various NBC News’ brands. • Managed and trained account executives around the world, leading key accounts and non-traditional accounts by directing cross-platform initiatives.
  • Nielsen Media Research
    Senior Analyst Business Development
    Nielsen Media Research 2000 - 2002
    New York, Us
    Collaborated with Nielsen Cable and Broadcast divisions in product development, strategic account planning, and marketing communication. Managed day-to-day client services support for key cable networks such as CNN/HLN, CNBC/MSNBC, Fox News, Turner Networks, HBO/Cinemax, and MTV Networks.
  • Crc, University Of Florida
    Project Director, Communication Research Center
    Crc, University Of Florida 1998 - 2000
    Designed and managed four statewide primary research studies. Created survey instruments to statistically quantify impact of Florida’s anti-tobacco national advertising campaign on parents of teens, utilizing ANOVA, t-tests, Regression, multivariate analysis. Supervised a team of over 100 graduate and undergraduate students from various disciplines. Independently managed and coordinated field researchers, data analysis team and the editorial team over 16 months. Wrote project reports for distribution among Florida’s university system, the state legislature and media. (www.wholetruth.com)

Manu Singh Skills

Strategic Partnerships Marketing Strategy Strategy Integrated Marketing Analytics Digital Media Digital Strategy Digital Marketing Marketing Product Management Market Research Cross Functional Team Leadership Product Development Business Development Advertising Marketing Research Competitive Analysis Customer Insight Marketing Communications Mobile Devices Segmentation Data Strategy Customer Relationship Management Social Media Mobile Marketing Strategic Planning Web Analytics Business Strategy Online Advertising Social Media Marketing Management Leadership Revenue Strategy Distribution Models Project Management Online Marketing Advertising Sales Media Planning Market Analysis Content Strategy Consulting Sales Start Ups E Commerce Product Marketing Business Planning Brand Development Interactive Marketing Consumer And Market Trends Go To Market Strategies

Manu Singh Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Strategy & Marketing
  • University Of Florida
    University Of Florida
    Mass Communication/Media Studies

Frequently Asked Questions about Manu Singh

What company does Manu Singh work for?

Manu Singh works for National Cinemedia (Ncm)

What is Manu Singh's role at the current company?

Manu Singh's current role is Chief Data and Innovation Officer.

What is Manu Singh's email address?

Manu Singh's email address is ms****@****bmd.com

What is Manu Singh's direct phone number?

Manu Singh's direct phone number is +121266*****

What schools did Manu Singh attend?

Manu Singh attended Nyu Stern School Of Business, University Of Florida.

What skills is Manu Singh known for?

Manu Singh has skills like Strategic Partnerships, Marketing Strategy, Strategy, Integrated Marketing, Analytics, Digital Media, Digital Strategy, Digital Marketing, Marketing, Product Management, Market Research, Cross Functional Team Leadership.

Who are Manu Singh's colleagues?

Manu Singh's colleagues are Alexandra Gise, Dave Martinez, Kurt Hall, Pamela Schanuel, Deanna Rivieccio, Mark Chandler, Arthur Pacana.

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