• Data-Driven Growth: Spearheaded the implementation of a data-driven culture, utilizing MySQL and Power BI to extract and analyze key performance indicators (KPIs), customer behavior, and market trends. This led to a 15% increase in revenue through optimized decision-making and targeted growth strategies.• Actionable Insights through Visualization: Developed comprehensive dashboards and visualizations in Power BI to track and communicate critical business metrics, enabling real-time monitoring of performance and facilitating data-driven discussions among stakeholders.• Experimentation & Optimization through A/B Testing: Led A/B testing initiatives during product development, leveraging data analysis to refine product selection targeting. This resulted in a 35% increase in the repurchase rate for the main summer range.• Data-Informed Marketing: Utilized data analytics to measure the impact of digital marketing campaigns across various platforms, including Little Red Book and Instagram. Analyzed engagement metrics and customer feedback to refine messaging and increase reach, contributing to strategic partnerships with apparel and jewelry brands.• Data Transparency for Stakeholder Engagement: Developed and presented consolidated reports based on in-depth data analysis to shareholders, ensuring transparent communication and increasing shareholder satisfaction by 66%.

• Demonstrated expertise in leveraging cutting-edge technology tools to optimize data testing procedures during the Mental Health Calculator project. Ensured data precision and consistently met stringent project deadlines, underscoring adaptability to advanced technology solutions.• Contributed significantly to the development of a comprehensive financial model for market sizing, commercial analysis, and strategic partnership evaluation in a joint client initiative. Acknowledged for pivotal contributions, showcasing a mastery of technology-driven market research and commercial opportunity analysis—a skillset integral to investment banking due diligence and market analysis.• Exhibited prowess in intricate modelling and Excel-based deliverables while adeptly employing Kanban and Miro for streamlined project management. Proficiently tackled technical challenges and consistently delivered high-quality work, spotlighting analytical acumen well-suited for financial modelling and data analysis.• Utilized Kanban and Miro to efficiently orchestrate and synthesize information across diverse workstreams within the joint proposition project. This encompassed orchestrating sprint reviews, methodically documenting insights from interviews, and translating workshop notes into actionable intelligence—a testament to tech-savvy project management capabilities ideally suited for intricate financial undertakings.• Employed Kanban to cultivate a proactive ethos and foster a collaborative team spirit even amidst demanding projects characterized by tight timelines. Adapted seamlessly to high-pressure environments, leveraging technology as a catalyst for thriving in the fast-paced dynamics of investment banking.

• Conducted extensive industry and market research to acquire a deep understanding of different market players within the industry. Analysed the target company’s background and competitive advantages by reviewing its financial performance and benchmarking to the industry standards. Drafted presentation materials for the company to promote business cooperation with pre-IPO companies.• Scrutinized company’s financial statements, bond issuance report, and capital scale of the pre-IPO company to assess the company’s business capacity and business sustainability; assisted in the due diligence process by exhaustively examining the target company’s details and confirming the facts.• Reviewed the bank statements of company executives and flagged out any transactions above 10,000 RMB for further verification to prevent companies from falsifying financial data for IPO and avoid legal & regulatory risks.• Performed valuation of the target company by utilizing the DCF model and comparable analysis to reach a reasonable valuation range in order to facilitate the deal.

• Verified the financial data of 128 funds and recorded their detailed information to ensure consistency between the fund’s content and the company’s quarterly and semi-annual reports.• Conducted research on the regulatory standards for fund investments to ensure that compliance procedures are up-to-date and effective.

• Performed inventory count of 8 large warehouses of the company, ensuring the audit result complied with regulations. • Reviewed the balance sheet of its 150 subsidiaries in China, and extracted various samples of assets, liabilities, and equity to check the authenticity of each transaction.

• Coordinated with team members to conduct due diligence on the trust, considering the review of annual reports and financial statements. Analysed potential investment risks and mitigations and feasibility and successfully raised funds for the project to kick off.• Identified asset verification to assess clients’ credit risk for their loan application according to company protocol and regulations standards to minimize the risk of bad debts.