Developed and managed end-to-end strategies for clients’ experiential marketing efforts, aligning brand messaging with consumer interaction touchpoints.Implemented zero-cost strategies, optimizing resource allocation and maximizing ROI across various campaigns.Led production teams in delivering complex logistics for high-impact events, ensuring timely and flawless execution.

- Developed comprehensive communication strategies for high-profile clients such as Irembo, GIZ, the Ministry of ICT, Equity Bank, and the National Cyber Security Agency, enhancing brand messaging across digital, social, and traditional channels.- Collaborated with cross-functional teams to oversee campaigns from concept to execution, ensuring the delivery of tailored and impactful brand narratives.

- Led the product initiation funnel for over seven new products, managing market testing and full-scale launches, including the successful introduction of Vital'O Still Water, which garnered 1M+ impressions on Instagram.- Developed a strategic launch plan for Cheetah in a glass bottle, ensuring brand consistency and market alignment.- Managed Coca-Cola and Fanta brand growth, ensuring consistent market presence and driving brand loyalty.- Spearheaded Heineken’s new strategy… Show more - Led the product initiation funnel for over seven new products, managing market testing and full-scale launches, including the successful introduction of Vital'O Still Water, which garnered 1M+ impressions on Instagram.- Developed a strategic launch plan for Cheetah in a glass bottle, ensuring brand consistency and market alignment.- Managed Coca-Cola and Fanta brand growth, ensuring consistent market presence and driving brand loyalty.- Spearheaded Heineken’s new strategy, leveraging consumer trends for "Beyond Beer" initiatives, introducing new flavors and formats to enhance market relevance.- Lead the cross-functional New Product Initiation committee, ensuring seamless coordination between R&D, marketing, and sales. Show less

- Directed branding initiatives for Heineken and Amstel, driving a 30% increase in brand awareness for Heineken and a 70% volume growth for Amstel in 2023, surpassing market competition since its 2018 launch.- Orchestrated experiential campaigns for major events such as Tour du Rwanda, Friends of Amstel, and Champions League, generating significant volume growth.- Launched Heineken 0.0, achieving 200K social media interactions in a single day, positioning the product as a major… Show more - Directed branding initiatives for Heineken and Amstel, driving a 30% increase in brand awareness for Heineken and a 70% volume growth for Amstel in 2023, surpassing market competition since its 2018 launch.- Orchestrated experiential campaigns for major events such as Tour du Rwanda, Friends of Amstel, and Champions League, generating significant volume growth.- Launched Heineken 0.0, achieving 200K social media interactions in a single day, positioning the product as a major innovation.- Managed the Heineken 150th Anniversary celebration, driving over 1M+ interactions on social media, and reinforcing brand heritage. Show less

- Directed communication strategies for top clients like Bank of Kigali, including a successful Visa Card campaign generating 5,000+ card sales.- Led the crisis communication strategy for Bank of Kigali during the COVID-19 pandemic, maintaining customer trust and brand reputation.- Oversaw Cogebanque's communication strategy for three years, including the Tour du Rwanda campaign, enhancing brand visibility.- Developed and executed communication strategies for government partnerships… Show more - Directed communication strategies for top clients like Bank of Kigali, including a successful Visa Card campaign generating 5,000+ card sales.- Led the crisis communication strategy for Bank of Kigali during the COVID-19 pandemic, maintaining customer trust and brand reputation.- Oversaw Cogebanque's communication strategy for three years, including the Tour du Rwanda campaign, enhancing brand visibility.- Developed and executed communication strategies for government partnerships with the Ministry of Trade, LODA, and the Ministry of Commerce in collaboration with the World Bank.- Created and implemented go-to-market strategies for Urubuto School (BK TecHouse), establishing it as Rwanda’s main school fees payment platform.- Launched INZOZI lottery, a first-of-its-kind public lottery, resulting in a 60M RWF jackpot within two years.- Spearheaded the Illovo Sugar communication campaign, achieving nationwide availability in less than six months, positioning it as the leading sugar brand in Rwanda.- Led and mentored a team of 10+ creatives and account managers, ensuring excellence in project execution and client satisfaction. Show less

- Designed and executed a multi-channel communication strategy for Rubis International’s Rwandan launch, significantly increasing brand engagement across digital platforms.- Tailored innovative content strategies to the Rwandan market, driving brand visibility and consumer interaction.