David Manzolillo Email & Phone Number

Hockessin, De, Us

Wilmington, De, United States

I built and managed a diverse, multi-channel creative and brand team that included branding & identity, email design and development, social media marketing, paid digital marketing, digital UX/UI product design, copywriting, and direct mail design and production. During my time leading the team, Best Egg underwent an extensive re-brand, which I spearheaded by implementing the new brand across all internal and external customer marketing channels and touchpoints. To make Best Egg stand out from competitors and attract the right customers, I developed and executed a strategic brand positioning and messaging strategy. I also led the team in developing and implementing a data-driven approach to creative strategy, using customer insights and market research to optimize creative campaigns and drive customer acquisition. I built strong relationships with external creative agencies and partners to take advantage of their expertise and resources. Additionally, I collaborated with the finance team to ensure that the creative budget aligned with the overall financial goals of Best Egg and made adjustments as necessary.

Wilmington, Delaware

I created and hired the Marketing and Creative teams, developed the processes, and built the marketing channels from the ground up. This included establishing our social media presence, website, blogs, e-newsletters, marketing collateral, sales collateral, trade show displays, and integrated marketing campaigns.To optimize lead generation and revenue growth, I implemented marketing automation and lead nurturing through Marketo, and developed a lead scoring methodology to qualify and measure leads. As a result, I generated over 300 Sales Qualified Leads, which resulted in over $20M in revenue from Q3 2018 – Q1 2019.To effectively reach and engage the target audience, I developed innovative and targeted marketing campaigns. I also implemented data-driven marketing strategies to optimize lead generation and revenue growth.Finally, I developed and implemented a comprehensive brand strategy to enhance brand awareness, differentiation, and positioning in the market.

1901 Market St. Philadelphia Pa

As the head of the Creative Department, my responsibilities included managing a team of 32 individuals, overseeing the corporate-wide creative direction, brand development, and governance, people development, organizational changes, process design, and implementation, as well as division-wide metrics and growth plans. In addition, I was responsible for the strategic direction of our division, the development of new capabilities, and relationship building. Moreover, I developed and implemented a comprehensive marketing strategy to promote Independence Blue Cross's brand and increase brand awareness in the market, while ensuring consistent messaging across all channels. Working closely with marketing, Product, and Technology teams, I led cross-functional collaboration to align creative strategies with business objectives and executed innovative marketing campaigns to attract and retain customers in the highly competitive healthcare market. Furthermore, I collaborated with key stakeholders to develop and execute a content strategy that aligned with the organization's goals and objectives, while organizing social and team-building events to foster a positive working environment.

Wilmington, Delaware, United States

As a teacher and coordinator, I was responsible for teaching and overseeing the following classes: Advanced Photoshop, Introduction To Computer Graphics, Basic Layout and Typography, Introduction To Digital Video, AfterEffects, InDesign (basic, intermediate, advanced), Quark (basic, intermediate, advanced), and Photoshop (basic, intermediate, advanced). I developed and implemented engaging lesson plans to enhance students' understanding and application of advanced graphic design software and techniques. To ensure that the curriculum and teaching materials were relevant and up-to-date, I stayed updated with the latest in graphic design software and techniques. My approach to teaching involved collaborating with students on real-world design projects to provide practical experience and industry connections in the field of graphic design. I also guided students in building a professional portfolio showcasing their skills and projects in graphic design, and provided mentorship and career guidance to those pursuing a career in graphic design.

Wilmington, Delaware

I was responsible for building and managing a team of art directors, copywriters, project managers, and account executives. I also developed processes to aid the creative development and execution of projects. To ensure efficient utilization of resources, I managed and optimized the Creative Department's budget. Additionally, I collaborated with senior leadership to align the creative strategy with the overall business objectives, resulting in measurable results. I streamlined the creative development process by implementing project management tools and techniques, which led to an efficient workflow and timely delivery of projects. Lastly, I developed department metric dashboards to track and report on effectiveness, efficiency, workload, capacity, timeliness, and trending.

Wilmington, Delaware

Assembled cross-functional teams to take new product concepts from inception to market launch. Conducted research on market trends and competitor strategies to guide product development initiatives. Collaborated with top-level management to establish and implement the product development plan. Effectively managed the product development budget and allocated resources in a timely and efficient manner to ensure successful project execution. Gathered and analyzed customer feedback to make informed decisions regarding product development and to identify areas for improvement.

Wilmington, Delaware, United States

I have designed and produced numerous award-winning direct mail and ad campaigns. I was the first to develop in-house multi-media/video competencies, which resulted in MBNA's first internal Interactive Team. I was also responsible for leading the creative for all high-end sales presentations and tours. I led the strategic planning and execution of interactive art projects, ensuring that they aligned with MBNA's brand and business objectives. My responsibility also included identifying emerging trends in interactive design to stay ahead of the competition. I spearheaded the development and implementation of new design tools and technologies to enhance the creative process and improve efficiency in the production of interactive projects. In addition, I collaborated with cross-functional teams to develop and execute integrated marketing campaigns.

I started as an intern at a NewYork advertising agency while attending NYIT. During my time there, I had a diverse range of responsibilities including managing a team of seven designers and production artists. I was also responsible for designing and producing brochures, packaging, and catalogs for clients such as THULE Car Rack Systems, America's Choice (supermarket brand), Husky tools, Buck Bros. tools, and Great Neck Saw.

Bachelor'S In Advertising, Advertising

Associate Of Fine Arts - Aa, Advertising Art & Design