Fei Mao Email & Phone Number

Shanghai, China

Shanghai, China

Helping startups and enterprises to define, design, and launch digital products.Notable contributions include the design of Nike Great China FBI Portal, impactful UI/UX designs for Fosun Consumer Data Analytics mobile tracker, and driving the product design for an AI-enabled Call Center tech startup. Additionally, I played a pivotal role in onsite work.

Shanghai, China

From user insight to brand positioning, project management, product R&D, to production, packaging and marketing, I helped the brand to define and create a full range of Guochao health products and experiences.

Shanghai, China

• Defined the overall long-term vision for the Opteyes product together with the C-suite for a B2B2C model.
• Oversaw a team of product managers, senior UI & UX designers, and developers.
• Led the design of new features and updates across the core product, designing and optimizing user experience around the core business and user flow.
• Hands-on produced user requirements, flowcharts, design prototypes, and design specifications.
• Tracked data once the feature was live, identified issues, proposed solutions, and iterated on the features/designs constantly to enhance the user experience and achieve business goals.

Shanghai

• Built up and developed the information architecture of company's online course platform on WeChat Channel, as well as designed and executed the UI/UX for the e-learning lessons.
• Developed product features and release roadmap based on business targets, data analysis and customer needs.

Shanghai City, China

• Brands: TutorABC, vipJr.
• Designed a H5 mini site for vipJr to help their prospect customers understand better about vipJr. New designs brought 500,000+ new leads, and generated over ¥200 million in sales revenue. This also increased conversion.
• Worked directly with VP of Product Innovation to lead digital efforts for the company's marketing projects and educational products across all platforms.
• Led and mentored a team of visual designers, UX experts and Illustrators through the end-to-end design process.

Shanghai City, China

• Clients: Ford Asia Pacific, key markets are Australia, China, India, Korea, New Zealand, Philippines, Taiwan, Thailand and Vietnam.
• Worked with strategists and planners on prototyping design ideas, solutions and refinements for various projects, especially for the new business.
• In charged of CRM Customer for Life program design. Worked with account directors & managers on building consistent edm communications and improved their performance for all Asia Pacific markets. New designs Increased.
• Worked closely with ECD and design director on multiple digital projects, such as websites for new car launch, Global UX design localization for different Asia Pacific markets.
• Supervised junior designers & freelancers on a daily basis design work.

Shanghai City, China

• Clients: Nike, Shanghai Museum, Dulux, Dunkin' Donuts, Baskin Robbins, JellyBelly, KIC Group, Ford, Lincoln, Trina Solar.
• Led a team of designers and collaborate with tech team to deliver intuitive and functional web & app experiences.
• Defined the aesthetic direction for the product, interaction and visual design.
• Actively involved in project management & administration duties.
• Provided career path direction and development guidance for creative staff on an on-going basis.
• Actively participated in business development efforts, led creative team and developed client response materials.

Shanghai City, China

• Clients: Cartoon Network, Lucasfilm, Sony Pictures, Paramount, Universal, CBS Interactive, Dreamworks, Jenny Craig, Red Bull Racing Team.
• Worked alongside Creative Directors to develop ideas and solutions for clients in various global digital campaigns.
• Coordinated with Project Managers and team to implement projects and manage quality control of necessary projects.
• Created initial design comps for projects and work with other designers/developers to flesh out ideas.
• Oversaw junior designers to help them reach their potential.
• Communicated complex design concepts to developers for more complex codings/developments.

Shanghai

• Developed a wide range of projects from print posters to website designs and flash animations from concept ideation through final design.
• Leveraged creative exploration of new designs to produce quality works.

Ma, Visual Communication

Ba, Visual Communication