Helping startups and enterprises to define, design, and launch digital products.Notable contributions include the design of Nike Great China FBI Portal, impactful UI/UX designs for Fosun Consumer Data Analytics mobile tracker, and driving the product design for an AI-enabled Call Center tech startup. Additionally, I played a pivotal role in onsite work, nurturing the development of the TBBX(An new consumer product brand) during its incubation phase.

From user insight to brand positioning, project management, product R&D, to production, packaging and marketing, I helped the brand to define and create a full range of Guochao health products and experiences.

• Defined the overall long-term vision for the Opteyes product together with the C-suite for a B2B2C model.• Oversaw a team of product managers, senior UI & UX designers, and developers.• Led the design of new features and updates across the core product, designing and optimizing user experience around the core business and user flow.• Hands-on produced user requirements, flowcharts, design prototypes, and design specifications.• Tracked data once the feature was live, identified issues, proposed solutions, and iterated on the features/designs constantly to enhance the user experience and achieve business goals.

• Built up and developed the information architecture of company's online course platform on WeChat Channel, as well as designed and executed the UI/UX for the e-learning lessons.• Developed product features and release roadmap based on business targets, data analysis and customer needs.

Brands: TutorABC, vipJr.• Designed a H5 mini site for vipJr to help their prospect customers understand better about vipJr. New designs brought 500,000+ new leads, and generated over ¥200 million in sales revenue. This also increased conversion rate by 60% compare with other channels and media.• Worked directly with VP of Product Innovation to lead digital efforts for the company's marketing projects and educational products across all platforms.• Led and mentored a team of visual designers, UX experts and Illustrators through the end-to-end design process.

Clients: Ford Asia Pacific, key markets are Australia, China, India, Korea, New Zealand, Philippines, Taiwan, Thailand and Vietnam. • Worked with strategists and planners on prototyping design ideas, solutions and refinements for various projects, especially for the new business.• In charged of CRM Customer for Life program design. Worked with account directors & managers on building consistent edm communications and improved their performance for all Asia Pacific markets. New designs Increased CTR by 50% compare with old edms.• Worked closely with ECD and design director on multiple digital projects, such as websites for new car launch, Global UX design localization for different Asia Pacific markets.• Supervised junior designers & freelancers on a daily basis design work.

Clients: Nike, Shanghai Museum, Dulux, Dunkin' Donuts, Baskin Robbins, JellyBelly, KIC Group, Ford, Lincoln, Trina Solar. • Led a team of designers and collaborate with tech team to deliver intuitive and functional web & app experiences.• Defined the aesthetic direction for the product, interaction and visual design.• Actively involved in project management & administration duties. • Provided career path direction and development guidance for creative staff on an on-going basis.• Actively participated in business development efforts, led creative team and developed client response materials.

Clients: Cartoon Network, Lucasfilm, Sony Pictures, Paramount, Universal, CBS Interactive, Dreamworks, Jenny Craig, Red Bull Racing Team. • Worked alongside Creative Directors to develop ideas and solutions for clients in various global digital campaigns.• Coordinated with Project Managers and team to implement projects and manage quality control of necessary projects.• Created initial design comps for projects and work with other designers/developers to flesh out ideas.• Oversaw junior designers to help them reach their potential.• Communicated complex design concepts to developers for more complex codings/developments.

• Developed a wide range of projects from print posters to website designs and flash animations from concept ideation through final design.• Leveraged creative exploration of new designs to produce quality works.