Meghan O'Meara Email & Phone Number

Lansing, MI, US

East Lansing, Michigan, United States

Content strategy, content development, digital strategy, user research, and accessibility compliance testing for the public sector.

Ann Arbor, MI

Develop the content strategy practice, including establishing and ensuring adherence to standards and processes, providing training and staff development, and growing the business.

Ann Arbor, Michigan

• Content strategy and development to drive business goals and meet user needs.
• Identify content gaps and synthesize recommendations into meaningful strategic insights and proposing areas for content investment.
• Determine how to leverage large content collections to meet goals.
• Content modeling and content template creation and management,
• Manage large content creation efforts across multiple media.
• Create content frameworks that ladder down to guide development of content across social media channels.

Lansing, MI

Teach Intro to Game Design: theoretical underpinnings of games; design and development process; business of game design; game usability/accessibility; gamification.

East Lansing, MI

• Consulting services including: content strategy and development; digitalstrategy; UX; educational game development; end-to-end project management. Selectedprojects include:
• Content strategy for major healthcare, insurance, nonprofit, and real estateorganizations.
• Business development and KPI analysis for a start-ups and ed tech organizations.
• Project management for Hungry Birds, an award-winning educational game for10-12 year olds.

Board member for local humane society.

• Created and implemented content strategy, including for classroom and consumer tools.
• Developed framework for content strategy and audience- and medium-specific contentdevelopment, maximizing usability and accessibility.
• Conducts R&D, creating high-fidelity prototypes and market-ready interactive learningtools and mobile apps, extending the market to new users.
• Conceived new approaches and implemented tools to further information visualization.
• Directed development of new content types, including film clips and interactivetimelines and maps to grow user engagement.

• Directed Global Issues in Context, a web-based product for students providing perspectivesfrom around the world on issues and conflicts.
• Developed content strategy and implemented key initiatives that directly impactedgrowth and engagement of new users..
• Designed interactive tools to further learning objectives, increasing engagement andeducational outcomes.

• Conceptualized, developed and directed all marketing and promotional activities. Led strategicand operational planning. Managed niche publications, such as magazines and websites.
• Created and implemented an effective marketing program to improve a municipality’spublic image by launching an online video contest that resulted in more than 1,000testimonials.
• Promoted programs throughout the group, increasing top-line revenue and audiencegrowth.
• Oversaw analysis of research and preparation of sales support materials, including salescollateral and presentations, generating increased revenue and market share.
• Creatively executed the highly successful first annual GLWoman “Woman of the Year”event.
• Collaborated with clients on promotional events that showcased their business.

• Director, Strategic Marketing and Communications 2005-2006Strategic Marketing Manager 2002-2005Project Manager 1999-2002Conduct marketing and business developed for all associated products and services.Researched.
• Generated actionable research and created industry and customer-specific programs tomeet customer needs and grow revenue.
• Led the development of the corporate vision and operational plan to align resources andachieve revenue and efficiency goals.
• Marketed and promoted the community relations and selling efforts for a plantinstallation.
• Established yearlong marketing training program to grow next generation of leaders.
• Developed strategies for growing the business and improving efficiencies.

Farmington Hills, MI

Managed online products to meet the needs of customers outside of North America. Implemented worldwide customer research protocol to ensure market-focused products, including establishing advisory boards in the United Kingdom, Caribbean, S. America,Asia, and Australia.

Generated new business revenue annually in a customer-focused, stage-gate process. Ensured continuous market feedback during the development process. Pleased strategies for the academic, publish library, professional, and non-profit markets. Director, Strategic Development / New Product Development (1996-1999)Senior Editor, New Product Development.

Managed projects and people to create award-winning reference material. Project managed the company's first digital products (yep, CD-ROMs!). Managed primarily new products, handling the establishment of all editorial guidelines and production schedules, and ensured all design and promotional material was accurate and on-time. And, of course, wrote and.

Certificate, Serious Games Design

Ma, Human Computer Interaction

Master Of Arts - Ma

Bachelor'S Degree