Consultoria de negócios focada em desenvolvimento de estratégias comerciais, CRM e métricas para gestão de equipes.

Main activities:- Market research (competition) and development of ICP (Ideal Customer Profile);- Training for the commercial team;- Build "business journeys" within CRM for segments (Agro, Health, Manufacturing, Education, Legal, etc.), carrying out an in-depth study of sales routines and processes, then structuring, testing and monitoring commercial flows- Create commercial dashboards based on the needs collected from customers or the demands generated from the business journey;- CRM consultancy and training for commercial teams of clients for the international market and special accounts (Key Account).Main customers served:Bayer – Agro segment – ​​Focus on demand generation, monitoring the implementation process and providing business consultancy for commercial teams in Latin and Central American countries (Paraguay, Bolivia, Ecuador, Peru, Costa Rica, Colombia, Guatemala) .Toyota Handling Materials – CRM implementation and consultancy and creation of commercial dashboards for the entire commercial team in Brazil.ECAD - CRM implementation and consultancy for the entire commercial team in Brazil.Unimed - CRM consultancy to create a more efficient commercial flow for the entire commercial team in Rio Grande do Sul.Totvs - CRM implementation and consultancy for all commercial units and franchises in Brazil.

Focus on developing CRM and BI platform strategies for Salesforce, Qliksense and Power BI.Create reports for the sales team.Training the sales team how to use and increase the adoption for Salesforce, Qliksense and PowerBI.Main projects: Program of excellence in customer relationship management;Transition of Salesforce classic for lightning;Implementation of CRM tools (Salesforce);Development of department's BI applications.

Management of sales administration (commercial policy, contracts, orders, billing), development of sales strategies (goals, distribution channel) and management of the sales intelligence department. Control of export processes including production follow-up, scheduling of quality inspections, document control and payments, logistics.Management of the external team of promoters and Management of sales team of special channel (Dental).

Coordination of commercial administration (commercial policy, contracts, orders, billing), development of sales strategies and creation of the sales intelligence department. Control of all export processes (production follow-up, scheduling quality inspections, document and payment control, logistics). Coordination of the external team of promoters and repositories of national trade marketing, development of incentive campaigns within customers (bridge between commercial and marketing).

Development of the global strategy for creation of an international center for families, creation of materials to present the institute to the German government, financial institutions and customers. Development of a marketing plan (global level) for one of the hotels of this institute. Planning, hiring, training and qualification of the future employees were also part of the job description.PS.: * This work was a part of a religious movement where participation was voluntary.

Orientação aos alunos do curso de Marketing e vendas via EAD.

Coordination of the marketing team, oral care consumers behavior reports. Development of new suppliers for marketing and trade materials. Management of marketing agencies and marketing logistics - sending all communication materials and sales assistance to the sales team. Management of licensed brands (material approval, royalties, payments, reports, campaigns, support). Track the products until the consumer; Project development and creation of new products. Study of the product mix, checking the possibility of new products and niches to be explored. Research on new possibilities for licensing and SKU management. Track and develop pricing strategies. Planning B2B and B2C communication and media channels, purchase of advertising media, management of the press office. Responsable for the organization of fairs (national and international), events and conventions, development of sales campaigns for all sales channels. Development of national Trade campaigns, management of the merchandising team and Private Label team.Achievements made: During this time I participated in the creation of the company's strategic planning until 2023, and in 2015 we reached the 5th position in the national ranking of Nielsen in the segment which the company operates.

Marketing manager assistant to develop the internal and external communication actions, projects and company's branding. Development of suppliers, budget management and create digital and printed publicity advertising.

Criação e desenvolvimento de novos produtos, gestão do material institucional e desenvolvimento do material publicitário da empresa. Coordenação da área de manipulação de imagens, studio, feiras e de álbuns fotográficos.