Brand strategy & campaign management Budget management, analysis & reporting Media management & event coordination Lead creative strategy by collaborating with internal stakeholders to create a compelling narrative around marketing pieces & PR pitchesMonitor and analyze competitor activity & submit reports on emerging trendsExperience with: Direct Mail, Press, Inserts, partnership marketing, podcasts/radio, OTT/CTV, OOH

•Developed and maintained partnerships with like-minded organizations to extend FICS' services and advance our mission•Executed the overall planning and management of fundraising events to include: budget management, cultivation and retention of participants, soliciting of corporate sponsorships, logistics, pre-and post-event follow up, client recruitment and management of event volunteers and staff, maintain timeline on all design/creative for event materials•Completed All-Stars Learning Curriculum with 30+ youth ages 9-17•Identified, evaluated and managed case plans for 15+ families•Developed and maintained client relationships

Developed and implemented marketing activities and managed event budgetsCrafted marketing collateral for campaign ads Input at brainstorming sessions resulted in involvement in consulting managers in other business areas for creative fashion development Collaborated with Finance Department in creation of Accounts Receivable invoices and reportsPromoted to managerial assistant responsible for handling all business operations while upper management was away for travel/personal reasonsRetail assistanceAssisted in the coordination and execution of brand events, photo shoots, meetingsDeveloped a brand positioning strategyPlanned store layout to promote key linesIdentified & secured venues for product display (Trade shows, festivals & retail)

Developed and executed original, creative concepts for fashion shows, conferences, & showroomsStrategic partnerships & sponsor activationSupervised production of events

-Negotiated with sponsors and model agencies; attended meetings with designers to ensure all needs were met before the show-Inventory and organization of marketing collateral for press, clients and guests -Post-event analysis and reports-Coordinated and scheduled client/sponsor meetings, conferences, and forums-Vendor Management, Communication and Logistical-Budget Development, Negotiation and Management-Assist in direction and Execution of Event Production-Set Design and Staging (indoor or outdoor)-Model Castings and Bookings-Assisted in the day-to-day administration of marketing, public relations and advertising initiatives-Coordinated the set up and organization of showrooms and backstage areas during shows including equipment, dressers and production assistants-Developed effective social networking, radio, and print ad campaigns to promote event-Drafted content including press releases-Developed lasting relationships with the media, organizations, clients, freelancers and other stakeholders.-Communicated with the public on behalf of the organization.-Coordinated conference, show rooms, and press interviews.-Kept accurate and timely records of event traffic, production, and inventory

-Coordinated logistics such as press and visuals, line control and formation for castings, event activation setup -Facilitated feedback regarding outfit coordination and order for models to wear; took inventory of outfits and accessories, completed each look with pictures-Personally recognized by management as a key asset in the success of the event and the full satisfaction of the designers involved-Coordinated, escorted and participated in castings, fittings and press conferences for international celebrity designers such as Badgley Mischka, Aldrin Ayuso and Yirko Sivirich-Served as point of contact for all key stakeholders (vendors, designers, models, press, and management)-Kept accurate and timely records of event traffic, production, and inventory-Maintained business relationships and communication with sub-contractors and vendors-Oversaw the planning and execution of logistics and operations for private meetings, showrooms, press conferences, transportation, and special events.