Maria Patricia R. Email & Phone Number

Santa Cruz, Bolivia

• Twiiti is a full-service marketing agency focused on creating brands for new startups and relaunching existing brands.
• Built and manage a team of 15 people, consisting of consumer researchers, content creators, graphic designers, web developers, and marketing experts.
• Proven ability to learn new businesses and adapt marketing plans to deliver results. Currently managing 9 different clients from a variety of segments/industries (health insurance, food & drinks, cosmetics & feminine.
• Focusing on creating brands for new startups and relaunching existing brands: business and financial strategy, development plan, execution, and implementation of marketing campaigns, leveraging market and focused user.
• Implemented 25+ advertising campaigns during the last quarter improving capabilities in sales, leads, and customer retention for different clients.

Seattle, Washingtong

• Led the customer service team (20 people) in charge of Brooks sports equipment and clothing online business.
• Built strategy and planned guidelines for all the customer interactions (social media, emails, and phone calls), from inquiries to returns, and escalations. General CSAT (Customer Satisfaction Score) increased by 12%.
• Worked closely with the leadership group to enhance customer experience and improve core metrics of the company (CSAT and Customers Return Rate).
• Led and scaled customer escalations approach with documentation and hands-on training (ex: Warehouse migrations which caused drastic delays in product deliveries).

Estados Unidos

• Managed household and childcare needs for a family of four with two executive careers while perfecting my English, taking advanced degree courses, and learning alternate cultures.

Tarija, Bolivia

• Created and implemented marketing strategies to drive customer acquisition and retention.
• Managed the advertisements for new customers and email campaigns, achieving 100% of objectives in the first year of the company.
• Planned and executed industry, corporate and customer events, inclusive of budgetary planning.
• In charge of implementing customer service processes for acquisition and retention (customer 360 profile, access to loans information, customer 360 onboarding process).
• Managed website and all social media channels, including strategy and creative content for Facebook, and Instagram.

Maestría, Mba, International Busines Administration

Licenciatura, Ciencias De La Comunicacion Social