Maria Patricia R. Email & Phone Number

Santa Cruz, Bolivia

• Twiiti is a full-service marketing agency focused on creating brands for new startups and relaunching existing brands.• Built and manage a team of 15 people, consisting of consumer researchers, content creators, graphic designers, web developers, and marketing experts.• Proven ability to learn new businesses and adapt marketing plans to deliver results. Currently managing 9 different clients from a variety of segments/industries (health insurance, food & drinks, cosmetics & feminine products).• Focusing on creating brands for new startups and relaunching existing brands: business and financial strategy, development plan, execution, and implementation of marketing campaigns, leveraging market and focused user research.• Implemented 25+ advertising campaigns during the last quarter improving capabilities in sales, leads, and customer retention for different clients.

Seattle, Washingtong

• Led the customer service team (20 people) in charge of Brooks sports equipment and clothing online business.• Built strategy and planned guidelines for all the customer interactions (social media, emails, and phone calls), from inquiries to returns, and escalations. General CSAT (Customer Satisfaction Score) increased by 12%.• Worked closely with the leadership group to enhance customer experience and improve core metrics of the company (CSAT and Customers Return Rate).• Led and scaled customer escalations approach with documentation and hands-on training (ex: Warehouse migrations which caused drastic delays in product deliveries).

Estados Unidos

• Managed household and childcare needs for a family of four with two executive careers while perfecting my English, taking advanced degree courses, and learning alternate cultures.

Tarija, Bolivia

• Created and implemented marketing strategies to drive customer acquisition and retention.• Managed the advertisements for new customers and email campaigns, achieving 100% of objectives in the first year of the company.• Planned and executed industry, corporate and customer events, inclusive of budgetary planning.• In charge of implementing customer service processes for acquisition and retention (customer 360 profile, access to loans information, customer 360 onboarding process).• Managed website and all social media channels, including strategy and creative content for Facebook, and Instagram.

Maestría, Mba, International Busines Administration

Licenciatura, Ciencias De La Comunicacion Social