Martha Porter Fiszer Email and Phone Number
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Hello. I'm a senior marketing executive who holds simultaneous leadership roles serving as Founding Partner at Health Mavens, a female-led strategy and consulting agency, and fractional VP of creative/communications for numerous clients.I've built a successful career as a creative marketing professional who loves solving business challenges with irresistible, insight-rich strategies and ideas that get results. B2B and B2C? Yes and yes. But most importantly, B2P, which IMHO is at the core of successful marketing programs -- brands connecting with people who have real-life problems to solve, goals to meet and desires to fulfill.Here's a quick synopsis of capabilities:• Champion of brand strategies and platforms that align human needs with product truths• Rich experience using the digital ecosystem as a powerful tool for lead gen and conversion• Lover of research as inspiration for communications platforms and messaging• Flexible thinker who moves fluidly between big-picture strategy and tactical minutiae • Recreational triathlete who understands the true meaning of perseveranceCategories:BiotechFood ManufacturingAgricultureHearing CareRestaurant and RetailHealth InsuranceCPGAssociationsTo learn about Health Mavens, please visit http://health-mavens.com/. For a look at my work as an agency Creative Director and writer, check out http://adlibmktg.com/ and https://vimeo.com/marthaporterfiszer
Health Mavens
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Founding PartnerHealth Mavens Jul 2020 - PresentGreater Chicago AreaHealth Mavens is a marketing collective that helps startups and scale-ups go to market with purpose and power to monetize their world-changing ideas. We do this by addressing three aspects to growth: build a brand, create demand and close/keep the customer. My role as head of all things creative is to foster effective, insight-based communication between brands and prospects, brands and customers, and managers and teams, in order to help our clients' businesses grow and thrive. -
Creative/Communications Director - FractionalEpogee Jan 2021 - Mar 2023Indianapolis, Indiana, United StatesAs fractional head of creative and communications, I worked closely with the VP of marketing to move this amazing startup into the food technology spotlight. During my 2-year tenure, we focused on high-impact areas such as brand positioning; messaging; right-to-win audience segmentation; and measurable, budget-conscious content distribution. I also built and managed an outsourced creative team who seamlessly brought the brand to life across paid, owned and earned channels. The result was an increase in online engagement that led to a robust sales pipeline of qualified prospects. Not to mention, a whole lotta "Oh wow, we've heard a lot about you!" at trade shows. -
Svp Executive Creative DirectorRhea + Kaiser Jun 2017 - Nov 2019Naperville, IlAs head of creative and owned media, I led a team of talented content creators for all traditional and digital media touchpoints. I was responsible for the day-to-day success of art, copy, design, production, broadcast and video output, as well as the strategic direction of all agency accounts. I also worked closely with the heads of paid and earned media to ensure seamless brand experiences throughout the customer journey.Successes: Launched agency re-brand; introduced new and more efficient processes for content marketing, strategic briefing and video production. -
Creative DirectorLosasso Integrated Marketing Jun 2014 - Jun 2017Greater Chicago AreaAs creative frontwoman for this thriving, digital agency, my goal was to inspire, nurture and celebrate ideas that united brand strengths with simple human truths. I led the team to numerous new business wins and awards show recognition for creativity and business results. Direct reports included art and copy, content strategy, design and video production.Successes: Introduced new brand communication tools and strategic planning processes; expanded video capabilities; established workflow efficiencies which led to increased agency profitability. -
Creative DirectorMarc Usa Jun 2010 - Jun 2013ChicagoMost days, if I wasn’t directing I was doing. And if I wasn’t doing, I was collaborating with talented people in just about every department. And so it was at this fast-paced, retail agency. My proficiencies as a writer, thought leader and mentor fit the brand-building, content and promotional needs of our clients – from higher education and healthcare to hardware and footwear.Successes: Nurtured client relationship which grew a small agency project into a substantial roster account; responsible for campaign which won Payless business.
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Popular FreelancerAd Lib Marketing Oct 2004 - Jun 2010ChicagoMy time as a freelance writer brought a fun mix of clients and projects, mostly agencies looking for pith and vinegar at lightning speed. I also used the time to write for the stage and screen. I even ghost authored a couple of books. But truth be told, I really missed the day-to-day hubbub and synergy of agency life. Besides, the kids were sick of having me around the house.
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Vp Creative DirectorLeo Burnett Sep 1998 - Oct 2004ChicagoWhile reaching for the stars, I guided a team of writers and designers through the legal challenges of international tobacco promotions, packaging and brand building. I also wrote a lot of cheeky copy that resonated with Slims women across the US.Successes: Created high-impact direct mail with record-breaking response rates. -
Creative DirectorFrankel 1996 - 1998Chicago, Illinois, United States -
Associate Creative Director - WriterJack Levy Associates 1991 - 1996Chicago, Illinois, United States
Martha Porter Fiszer Skills
Martha Porter Fiszer Education Details
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Mass Communications
Frequently Asked Questions about Martha Porter Fiszer
What company does Martha Porter Fiszer work for?
Martha Porter Fiszer works for Health Mavens
What is Martha Porter Fiszer's role at the current company?
Martha Porter Fiszer's current role is Creative leader focused on growing health related brands and businesses - with a bit of screenwriting on the side..
What is Martha Porter Fiszer's email address?
Martha Porter Fiszer's email address is ma****@****ktg.com
What is Martha Porter Fiszer's direct phone number?
Martha Porter Fiszer's direct phone number is +177334*****
What schools did Martha Porter Fiszer attend?
Martha Porter Fiszer attended Taylor University.
What are some of Martha Porter Fiszer's interests?
Martha Porter Fiszer has interest in The Power Of Collaboration, Smart People, Cycling, Writing Comedy.
What skills is Martha Porter Fiszer known for?
Martha Porter Fiszer has skills like Advertising, Integrated Marketing, Online Advertising, Creative Direction, Copywriting, Brand Development, Direct Mail, Creative Strategy, Brand Management, Interactive Marketing, Concept Development, Marketing Communications.
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