Michael Appelbaum Email & Phone Number

Chicago, Il, Us

London, London, Gb

Copenhagen, Dk

Responsible for developing, implementing, and managing marketing campaigns and development of promotional materials for Xellia portfolio of generics and branded products with a revenue target of $87M in 2024, including managing an annual marketing operational budget of $1.9M. -20% increase in branded Vanco Ready® sales Q4 2023 - Q1 2024 -Moved to #1 in revenue for Vancomycin for Injection (14 player market)Leads implementation of go-to-market activities for new product launches by enhancing salesstrategy and driving customer engagement -Spearheading two new brand launches, including regulatory submission, development of proprietary names, and branding assets -Developing commercial strategy for injectable brand with ~$150M peak salesManages Medical/Legal/Regulatory (MLRB) review process for promotional materials and submission to FDA OPDP -Audited all historical Xellia promotional materials, resulting in 18+ corrections to maintain compliance with FDA regulationsCollaborates with sales teams on sales force effectiveness efforts, including Salesforce expansion and development of supporting materials

Durham, North Carolina, Us

Clients: Merck Keytruda Consumer

Durham, North Carolina, Us

Clients: Eli Lilly, GSK/Viiv, Novo Nordisk, Publicis Health Media, DotDash Meredith-Synthesized client expectations to create framework for project plans, identifying KPIs and ways of leveraging IQVIA data sources to answer key business questions-Managed both internal and external resources in the design, development, and delivery of client solutions-Analyzed audience quality reports, Rx impact (conversion) analysis, and front-end media data to inform optimization recommendations and brand strategy-As a quality control subject matter expert, partnered with engagement managers and principals to evaluate and improve internal processes and standardization-Proactively mentored, coached, and developed junior resources, and shared subject matter expertise across the teamAchievements:-Silver IQVIA Impact Award for leading development of internal QC processes, data dashboards, and team-wide training on best practices-Bronze IQVIA Impact Award for Eli Lilly implementation and elevating publisher reporting deliverables

Reston, Va, Us

Clients: Novartis, Publicis Health Media, Healthgrades-Project managed through the Comscore reporting cycle, including client status calls, coordinating internal teams, and collaborating with external data partners-Delivered custom pharma data reports, performed data quality assurance checks, trended data patterns, and routinely presented insights and analysis to end-clientsAchievements:-Client Insights Esprit De Corps award winner

Paris, Fr

Clients: AstraZeneca, GSK, Teva Pharmaceuticals, Alkermes, UCHealth-Coordinated and managed custom quantitative survey research projects such as ad concept testing, awareness/trial/usage (ATU) tracking, HCP panel studies, and ad-hoc requests -Drafted and finalized deliverables including insights reports, brand strategy presentations, and brand one-pagers.Achievements:-Ipsos account lead for Teva Austedo launch in 2018, including over $1 million in market research contracts-Average Ipsos client satisfaction metric (CSM): 9.7/10

Arlington, Virginia, Us

Clients: FDA, CDC, DoD, US Coast Guard-Conducted literature searches, data analysis, data quality checks, manual data collection, and managed day-to-day steps of research projects-Drafted and refined Institutional Review Board (IRB) and Office of Management and Budget (OMB) packages and study materials including protocols, statements, consent forms, discussion guides, stimuli, and surveys

Tucson, Arizona, Us

-Planned and executed communication research studies and submitted manuscripts to peer-reviewed journals, books, and encyclopedias for publication-Explained and presented concepts in the social sciences as an instructor of record for basic and advanced communication courses-Reviewed submitted manuscripts for refereed publications and national conventions

Orlando, Fl, Us

-Planned and executed communication research studies and submitted manuscripts to peer-reviewed journals, books, and encyclopedias for publication-Explained and presented concepts in the social sciences as an instructor of record for basic and advanced communication courses-Reviewed submitted manuscripts for refereed publications and national conventions

Master’S Degree, Communication

Bachelor Of Arts (B.A.), Intepersonal/Organizational Communication