Mappini is a digital platform where retailers/small merchandisers can promote their food products that are close to their expiry date and/or their dead stock of products (electronics, ready-to-wear, furniture...).Consumers can geolocate these promotions and receive pop-up notifications on the basis of their historical purchasing. Our objective is to help retailers improve their profitability by improving their inactive stock rotation and to help consumers improve their purchasing power by profiting from products originally dedicated to waste.