Senior professional with 15 years of experience in global companies leading Innovation consultancy and market research services. Commercial profile with proven track record of meeting and exceeding revenue targets as an individual contributor and as team leader for B2B sales. Ex Nielsen, Ex Coca Cola Group with vast experience in Consumer Insights and Business Intelligence. International experience in Latam countries by using consumer centric research, business analytics and consulting on the entire innovation funnel. ✔️ Skills & Core Competencies: Consultative sales • Direct Client Contact • Customer Satisfaction • Team Leadership • Talent Development • New Business Development • Account Management • Negotiation • Product Development • Cross-functional Collaboration • Commercial Strategy Development • Strong analytical skills ✔️ Consulting Experience:Product Categories: CPG • Beverages • Food • Personal Care • Household Care • Alcoholic beverages • Durables • Logistics • Retailers • Automotive Industry • B2B Services✔️ Markets: Mexico • Brazil • Colombia • Costa Rica • Panama • Argentina • Guatemala • Dominican Republic • Chile ✔️ Areas of Expertise: B2B Sales • New Product Launches • Innovation • Package Design • Pricing Strategy • Brand Positioning • Product Testing • 3PL and 4PL Logistics
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Director ComercialGrupo UpaxMexico City, Mexico
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Director New Business DevelopmentCinlat Logistics 2022 - 2024México● In charge of the B2B Sales Team and strategy for new clients development by expanding the 3PL and 4PL logistic services among clients in the Electronics Industry, Luxury brands and Premium products.● Developed a new B2B sales strategy and value proposition that resulted in a 30% increase in new clients for the company.● Optimized the prospecting process by implementing data analysis, generating insights; increasing sales leads by 200%.● Strengthened operational excellence by designing a CRM system, from its introduction to full adoption of the tool.● Created and implemented new digital channels to strengthen lead development and drive new business.● Defined new KPIs to track the performance of Business Development Managers (pipeline, lead generation, SQLs/MQLs, close rate, sales target, etc.). Double sized the Sales team by hiring and training new BDMs and prospection executives.● Conducted market analysis to identify trends and opportunities to adapt commercial proposals accordingly. ● C-level prospection and negotiation. -
Business Development Director | Innovation DivisionNielseniq 2019 - 2022Ciudad De México, México● Lead the commercial team developing strategies, processes, and projects for the Innovation division across LATAM working with top clients such as: Diageo, Nestle, Pepsi, Walmart, Fifco, Heineken, etc. ● Lead and develop B2B sales ensuring the delivery of services based on idea and concept testing, product testing, launch Volume Forecasting, and packaging testing. Successfully manage a sales target of $1.8 million USD.● Achieved a 40% increase in the number of clients in Central America, covering Costa Rica, Guatemala, Panama, and the Dominican Republic, compared to previous years.● Strengthen relationships with key accounts, exceeding sales targets by at least 10% each year, through supervision and support of the team to ensure follow-up on each project. ● Achieved a 60% increase in the number of clients vs previous years in developing countries: Peru, Chile, Argentina, etc. ● Design profitable and functional proposals aligned with client needs to secure the closure of new accounts.● Served as a speaker at Expo ANTAD 2020 to present the most successful innovations in the food and beverage industries -
Consumer Insights ManagerJugos Del Valle-Santa Clara 2018 - 2019Santa Fe Ciudad De Mexico● Achieve brand growth and positioning for the group by developing and executing a Data Analytics strategy to simplify and standardize monthly insight reports, reducing the time spent on review sessions with stakeholders and leadership teams by 50%.● Analyze Nielsen's commercial data, including brand performance and market share, generate reports with recommendations based on analysis of all sales channels and categories.● Lead and develop Business Intelligence team by hiring and training new Analytical Coordinators and Senior Executives.● Collaborate with external agencies to conduct market research studies in the Coca-Cola and Jugos Del Valle categories, including RTDs, energy drinks, isotonic beverages, and dairy products. -
Innovations Business Partner ManagerNielseniq 2016 - 2018México● Ensure the development and profitability by managing annual sales of $500K USD, consistently exceeding targets by 10-12%. ● Lead innovation pipeline studies for key clients such as Procter and Gamble, Colgate, Heineken, Pepsi, L'Oréal, etc, achieving a 20% increase in revenue and strengthening active businesses.● Deliver excellence in service operations, resulting in a 15% increase in customer satisfaction.● Develop and implement operational excellence in consulting services through innovation pipelines in the Mexican market.● Increase the value of the client portfolio by developing and implementing new business strategies, through proposals based on research in markets, products, consumers, and trends, as well as defining clear and achievable business objectives.● Lead the development of presentations tailored to each client’s needs, as well as quotations and analytics reports presented to CMI teams, Marketing, Research and Develop, Sales, etc.
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Innovation Associate ManagerNielseniq 2015 - 2016México● Conduct quantitative and qualitative studies, including solution design, pricing and quotation, analysis, and delivery of final results and recommendations to clients.● Oversee the development and quality of analyses conducted by the team, ensuring timely delivery of projects, managing data communication with final clients, marketing directors and innovation directors.● Achieved recognition as Analytical Training Champion for interns, trainees, and new talents, leading analytical teams for Nielsen’s key accounts: Procter and Gamble, Colgate, Heinz Kraft, L'Oréal, and Church & Dwight, Diageo, etc. ● Support and empower the analytical team by hiring, training, and mentoring new senior & junior analysts increasing customer satisfaction by 20% compared to the previous year.● Define and implement a training program for new employees and senior analysts, successfully improving analytical skills, storytelling, and presentation abilities.
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Senior Market Research AnalystNielseniq 2012 - 2015México
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Research AnalystNielseniq Sep 2010 - Sep 2012Client consultancy in new product launches and innovation funnel across key LatAm countries (Mexico, Brasil, Argentina and Colombia) for Colgate, P&G, Pepsi, Kelloggs.
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Quantitative Analysis CoodinatorGoldfarb Consultants Inc 2009 - 2010México• Coordinate the planning, control, and monitoring of customer evaluations and quantitative analysis to generate data and reports for decision-making and strategy improvement to enhance brand positioning.• Provide innovation consulting to key clients, increasing customer satisfaction by 20%, and measure the performance of key accounts such as MAZDA and TOYOTA.
Carlos Maqueda Ortiz Education Details
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Ba Degree In Markerting
Frequently Asked Questions about Carlos Maqueda Ortiz
What company does Carlos Maqueda Ortiz work for?
Carlos Maqueda Ortiz works for Grupo Upax
What is Carlos Maqueda Ortiz's role at the current company?
Carlos Maqueda Ortiz's current role is Director comercial.
What schools did Carlos Maqueda Ortiz attend?
Carlos Maqueda Ortiz attended Universidad Del Valle De México.
Who are Carlos Maqueda Ortiz's colleagues?
Carlos Maqueda Ortiz's colleagues are Javier Torres Betancourt, Ilse Michel Hernandez Gomez, Anahi Arenas, Claudia Vázquez Ortiz, Samanta Camacho Carreño, Alma Alvarez Rubio, Sergio Mozo Gutiérrez.
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