Marcela Oliveira Email & Phone Number

São Paulo, Brasil

• Responsible for managing the products of the investment funds vertical and served as the primary liaison with engineering leaders.• Led a team of Product Managers and Product Analysts within the vertical.• Directed the technical development and strategic guidance of the product team.• Owned the product roadmap and backlog management for new features, aligning with the company's strategic objectives.• Collaborated with the Marketing team to define and communicate go-to-market strategies.• Tracked and analyzed product metrics to identify actionable insights and drive continuous improvement.

São Paulo, Brazil

• Responsible for building products for tokenization of agricultural commodities with focus on Brazil, representing the region to technology and product teams from Uruguay and Argentina.• Collaborated with sales in commercial presentations, looking to understand customers’ necessities and requirements gathering.• Responsible for quality control, through validation of functionalities and regionalization, and for approving the product release.• Prioritized product backlog to achieve goals and targets elaborated with Global Board, being the focus point of the Product Owners.• Coordinated design meetings and decisions across internal departments and teams.• Developed product documentation to communicate key components of upcoming features and products to internal teams.

São Paulo, Brazil

• Responsible for Trade Desk Institucional’s squad, focusing on increasing revenues and optimization of operator’s routine through internal or outsourced products.• Created and monitored team’s OKRs that should be aligned with institutional’s OKRs.• Prioritized and managed product backlog and roadmap to achieve goals and targets considering the company’s strategic plans.• Coordinated sprint planning and execution with team members throughout the development life cycle using agile methodologies.• Researched the workflow of each Desk and its trader (Fixed Income, Equity and Derivatives) looking for opportunities of new features, workflow revision and others operational improvements.

São Paulo, Brazil

• Responsible for the Investor team and Investment and Wealth Management Advisor team.• Prioritized with the Board and stakeholders considering the company’s strategic plan.• Responsible for managing product roadmap conducting continuous evaluations to improve products and user experience.• Created and monitored user journeys for financial product operations (Investment Funds, Fixed Income, Variable Income and Pensions), portfolio management and other features related to the investor.• Created and monitored user journeys for client monitoring and reports for investment advisors.• Coordinated sprint planning and execution with team members throughout the development life cycle using agile methodologies.• Defined and analyzed metrics to measure product performance.• Supported the customer service team on matters related to APP and Web platforms.

São Paulo, Brazil

• Coordinated commercial product presentations, implementation and training.• Supported clients in production, including some of the largest financial institutions in Brazil.• Visited customers to identify possible usability improvements.• Specified and approved functionalities according to the client’s needs or strategic vision, working together with the development team.• Used agile methodologies, managed and controlled tasks to be prioritized, and analyzed team metrics to help make decisions.• Facilitated ceremonies for internal teams, such as Retrospectives, and helped with the implementation of internal processes, such as CMMI (Capability Maturity Model Integration) processes.

São Paulo E Região, Brasil

Londres, Reino Unido

Exchange program to study the English language.

São Paulo, Brazil

São Paulo, Brazil

São Paulo

Bacharelado, Geological/Geophysical Engineering

Música, Canto Erudito

Music Performance, General

Product Management