Experience in digital products for the Financial Market for 9 years, always seeking to improve clients' financial results. I use customer research and constructive relationships to enable the creation of products that meet user needs. Prioritizing teamwork and process evolution, I seek to maintain the quality of the entire product development life cycle, from its design to its complete use by the customer.
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Group Product ManagerSinqia Jan 2024 - Apr 2024São Paulo, Brasil• Responsible for managing the products of the investment funds vertical and served as the primary liaison with engineering leaders.• Led a team of Product Managers and Product Analysts within the vertical.• Directed the technical development and strategic guidance of the product team.• Owned the product roadmap and backlog management for new features, aligning with the company's strategic objectives.• Collaborated with the Marketing team to define and communicate go-to-market strategies.• Tracked and analyzed product metrics to identify actionable insights and drive continuous improvement. -
Product Manager BrazilAgrotoken Oct 2022 - Jun 2023São Paulo, Brazil• Responsible for building products for tokenization of agricultural commodities with focus on Brazil, representing the region to technology and product teams from Uruguay and Argentina.• Collaborated with sales in commercial presentations, looking to understand customers’ necessities and requirements gathering.• Responsible for quality control, through validation of functionalities and regionalization, and for approving the product release.• Prioritized product backlog to achieve goals and targets elaborated with Global Board, being the focus point of the Product Owners.• Coordinated design meetings and decisions across internal departments and teams.• Developed product documentation to communicate key components of upcoming features and products to internal teams. -
Senior Product ManagerWarren Brasil Feb 2022 - Aug 2022São Paulo, Brazil• Responsible for Trade Desk Institucional’s squad, focusing on increasing revenues and optimization of operator’s routine through internal or outsourced products.• Created and monitored team’s OKRs that should be aligned with institutional’s OKRs.• Prioritized and managed product backlog and roadmap to achieve goals and targets considering the company’s strategic plans.• Coordinated sprint planning and execution with team members throughout the development life cycle using agile methodologies.• Researched the workflow of each Desk and its trader (Fixed Income, Equity and Derivatives) looking for opportunities of new features, workflow revision and others operational improvements. -
Senior Product OwnerSim;Paul Mar 2020 - Feb 2022São Paulo, Brazil• Responsible for the Investor team and Investment and Wealth Management Advisor team.• Prioritized with the Board and stakeholders considering the company’s strategic plan.• Responsible for managing product roadmap conducting continuous evaluations to improve products and user experience.• Created and monitored user journeys for financial product operations (Investment Funds, Fixed Income, Variable Income and Pensions), portfolio management and other features related to the investor.• Created and monitored user journeys for client monitoring and reports for investment advisors.• Coordinated sprint planning and execution with team members throughout the development life cycle using agile methodologies.• Defined and analyzed metrics to measure product performance.• Supported the customer service team on matters related to APP and Web platforms. -
Product AnalystMaps Financial Jan 2015 - Mar 2020São Paulo, Brazil• Coordinated commercial product presentations, implementation and training.• Supported clients in production, including some of the largest financial institutions in Brazil.• Visited customers to identify possible usability improvements.• Specified and approved functionalities according to the client’s needs or strategic vision, working together with the development team.• Used agile methodologies, managed and controlled tasks to be prioritized, and analyzed team metrics to help make decisions.• Facilitated ceremonies for internal teams, such as Retrospectives, and helped with the implementation of internal processes, such as CMMI (Capability Maturity Model Integration) processes. -
EstágioMaps S.A Soluções E Serviços Oct 2013 - Dec 2014São Paulo E Região, Brasil -
Exchange StudyStafford House Jul 2017 - Aug 2017Londres, Reino UnidoExchange program to study the English language. -
Advisory CounselorIag Jr. Aug 2013 - Aug 2014São Paulo, Brazil -
President DirectorIag Jr. Aug 2012 - Aug 2013São Paulo, Brazil -
President AssistantIag Jr. Aug 2010 - Aug 2012São Paulo
Marcela Oliveira Education Details
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Geological/Geophysical Engineering -
Fundação Das Artes De São Caetano Do SulCanto Erudito -
Music Performance, General -
Product Management
Frequently Asked Questions about Marcela Oliveira
What is Marcela Oliveira's role at the current company?
Marcela Oliveira's current role is Product Manager | Sr. Product Owner | Investiments | Fintech.
What schools did Marcela Oliveira attend?
Marcela Oliveira attended Universidade De São Paulo / Usp, Fundação Das Artes De São Caetano Do Sul, Etec - Escola Técnica Estadual De São Paulo, Cursos Pm3.
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Marcela Oliveira
São Paulo, Brazil -
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