Marcela Salazar Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Mexico

Regional strategy, media management & digital transformation- Responsible of the correct implementation of brand strategy across all LATAM countries: provide guidance to countries, identify opportunities to accelerate growth and generate regional efficiencies. - Brand support budget management.- Lead of Digital Transformation: ensure the correct implementation of processes and tools that enhance the use of technology to create a more efficiente business overall. - Regional digital marketing and e-commerce lead.- Project management to implement tools in partnership with IT to boost efficiency of daily operations: Planning Simulator, PIM & DAM platforms & Analytics Dashboards.

Mexico

Regional strategy, media management & digital transformation- Leadership in the development of a strategic framework for LATAM aligned to a global strategy. - Brand support budget management: development of bigger & bolder bets creating scale across LATAM and increasing reach. - Assessment of digital practices through the region, identification of best practices and delivery of clear regional guidelines that improve efficiency: strategic direction, targets and audiences setting, content creation, investment optimization, e-commerce.- Improvement of analytics services and skills: definition of activities based on clear insights and stage of the funnel, setting of objectives and KPIs that build up to business goals, creation of reports and dashboards to track implementation, and investment optimization. - Redefinition of key processes generating scale through the region: Marketing Annual Plan, Product Launches, Portfolio Rationalization, Online & Offline Media Optimization, Risk Management. - Responsible of change management during the adoption of the new ways of working through on-site trainings, workshops, and development of dynamic tools like simulators and e-learnings. - Project management to implement tools in partnership with IT to boost efficiency of daily operations: Planning Simulator, PIM & DAM platforms & Analytics Dashboards.

Mexico’s strategic framework to accelerate growth - Overall business assessment: market size, industry and retail trends, go to market, innovation, profitability, investment efficiency, promotional effectiveness, pricing, sourcing, competitive environment, consumer and shopper understanding, PoS and media execution. - Leadership of cross functional teams to work on growth acceleration initiatives.

Finance Business Partner for marketing, sales, and supply chain- Budget management (zero-based budgeting). - Costs optimization & savings projects implementation. - Identification of customers’ growth acceleration opportunities: mix optimization, trade terms, growth objectives definition. - Development of Route to Market Profitability analysis tool. - Processes reengineering: Pricing, promotional activities optimization.

Sales representative critical experience for luxury brands Kerástase & Essie - Responsible for sales and collection accross Oaxaca, Puebla & Veracruz region (Mexico)- New clients prospection ensuring a right match between the values and equity of the brand and those of the possible new partners. - Presentation of new product launches to customers and support to properly incorporate them into their offer to add incremental value to consumers and avoid cannibalization of the rest of the portfolio.

Brand management & support to Education department for luxury brand Kerástase - Brand Management of luxury brands: demand planning, seasonal in & outs implementation (B2B and B2C promotions), visibility and loyalty programs planning and execution, reporting automation to facilitate decision making, planning & execution of brand events. - Support to the Education department in charge of connecting with 2nd salesforce (beauty parlours) by providing tools that help them become experts in the brand while professionalizing their businesses resulting on better consumer experience.

Licenciatura En Negocios Internacionales

Yale Summer Session

Intercambio Internacional