Lead content strategy for two in-focus products (Restaurants and Bookings)• Write clear, eye-level text to walk users through complex flows - on desktop and mobile• Design content from start to finish - from editing wireframes in Figma through implementation • Collaborate with product managers, UX designers, developers and an in-house localization team• Conduct research through user interviews, competitive analysis and feedback from customer care• Review performance data and consult business analysts to optimize text• Edit and mentor writers from cross-company verticals • Interview candidates and onboard new writers• Help guide the overall UX Writing strategy as part of the leadership team

Contributed to a 400% increase in user-generated content, 23-fold growth in active users and the launch of a paid subscription model.• Boosted feature adoption through creation of marketing videos, interactive user guides, blog posts and newsletters• Identified and cultivated strong relationships with strategic users, community influencers and product ambassadors• Curated the TinyTap Marketplace of 100,000+ educational activities, optimizing for user engagement and conversion• Worked closely with dev and UX leads to communicate trends among users as well as industry standards• Presented TinyTap workshops to local and remote audiences• Represented TinyTap at international conferences

• Managed relationships with 1,000+ mobile app developers• Created and edited the company’s blog; edited content for the company’s newsletters and website• Established, managed and grew the company’s presence through topical blogs, relevant forums, social networks and other strategic online channels• Identified, developed and fostered relationships with prospective clients • Performed preliminary due diligence on potential clients and mobile applications• Provided customer support via email and live chat

• Planned and cultivated relationships with over 25 international, governmental and corporate donors• Raised and managed funds for a program budget of 2mil USD• Evaluated program achievements and composed grant proposals and progress reports• Edited promotional material, including blog articles and newsletters • Played a central role in tripling the size and activity of the Business Development department• Organized occasional fundraising events in the US

• Supervised a corps of 100+ volunteers staffing 24-hour crisis services• Conducted volunteer recruitment, interviews and training• Assisted with community outreach through workshops, presentations and tabling• Served as a hotline counselor and advocate at DC-area hospitals, police stations and in court• Completed 65-hour training course