Senior Business Analyst
CurrentFacile.it is leading comparison website for insurance, loans, mortgages, and utility services. Acquired by Silver Lake in 2022 for $1,1BBU - Mortgages- Analysis and Reporting: Performed detailed analysis of business data to identify trends, opportunities and risks. Developed reports and dashboards using various tools to support strategic decisions (e.g. Data studio, Tableau)- Project Management: Coordinated and managed complex digital transformation projects, collaborating with various teams- Requirements Gathering: Collaborated with stakeholders to gather and define business requirements, ensuring that proposed solutions were in line with business needs- Marketing Analytics and Reporting: Conducted in-depth analyses of marketing campaigns to assess performance and ROI. Developed detailed reports and dashboards to provide insights on campaign effectiveness and customer behavior. Worked closely with the marketing team to refine targeting