Mara Coombes Email & Phone Number

Nashville, Tn, Us

San Francisco, California, Us

New York, New York, Us

As Director of Brand Design at MANTL, a B2B Saas platform for financial institutions, I established the brand and visual direction of the organization and oversaw a small team of creatives including two in-house designers, a creative agency, and a freelance video editor. - Launched video as a medium for content and advertising, produced 15+ videos for MANTL’s social media- Led marketing initiatives for MANTL’s business deposit product launch which included a live-action video ad, animated explainer video, direct-mail campaign, and event showcase- Executed an abundance of creative collateral including events presence, whitepapers, case studies, landing pages, media kits, and more- Responsible for department budget, assessing and implementing software, and sourcing vendors, contractors, and agencies

San Francisco, Ca, Us

Kinsa is a healthtech company that produces a line of smart thermometers with a corresponding wellness app and provides aggregated illness data to interested parties. During my short time there I hit the ground running, undertaking several high-profile and mission-critical initiatives.- Designed from the ground up a responsive e-commerce website for Kinsa’s line of smart thermometers - Created pitch decks, data visualizations, and other materials responsible for securing millions in investment capital and revenue from sales deals- Researched competitors, customer personas, and internal brand perception, and led working sessions on Kinsa’s core brand values, strategy, and positioning, in preparation for exploring new visual identity options- Planned, resourced, and directed video shoot and production of marketing and social video content to support new product launch

While at Clover Health I led a team of talented designers and copywriters through the strategy and execution of marketing creative and branded materials. I was responsible for evolving the Clover Health brand and visual identity while establishing and communicating creative direction to the organization, and to external vendors and agencies.- Collaborated to produce a multi-pronged marketing campaign which led to the company’s most successful Enrollment Period to date, driving a 33% increase in member enrollment.- Streamlined and documented processes for creative requests and led workgroups on how to successfully engage with the creative team and give better feedback.- Shaped brand standards and created procedures to ensure all products are brand-appropriate. I developed a repository of self-service brand assets to maximize productivity and empower internal teams to create on-brand documents.- Evolved the visual identity for greater visibility and recognition in the Medicare market and to better engage with target consumers.- Researched competitor marketing and evaluated industry trends to compile a comprehensive audit of the Medicare marketing and creative landscape.- Collaborated to produce a multi-pronged marketing campaign which led to the company’s most successful Enrollment Period to date, driving a 33% increase in member enrollment.- Led creative planning and on-site direction for multiple marketing photoshoots featuring Clover members on location in New Jersey and Georgia.

San Francisco, Ca, Us

Udemy is an education marketplace, where anyone who is an expert in their field can create a course and market it to students all over the world. As Art Director, I established the overall visual direction for communications and translated the company’s marketing objectives and brand strategies into on-brand creative executions.- Collaborated with a branding agency to develop and implement a complete rebrand of visual identity to more accurately reflect Udemy's vision and mission. - Developed the visual identity guidelines and brand standards for Udemy for Business, a B2B workplace learning solution from Udemy.- Strategized creative concepts and provided cross-functional project management for Udemy’s largest and most successful integrated marketing campaigns.- Developed company-wide processes for creative requests and file management. - Designed a system of marketing email modules that enable every email to have unique and dynamic personalized content.- Responsible for hiring and directing a team of designers and copywriters.- Launched Udemy’s inaugural direct mail campaign, consisting of a 16-page catalog and set of four promotional postcards.

San Francisco, Ca, Us

My primary focus at POPSUGAR was to design visually compelling marketing creative for ShopStyle.com, an intuitive shopping search engine. I worked closely with the marketing team to bring campaigns to fruition and was responsible for the overall aesthetic of the ShopStyle brand and upheld it throughout a multitude of projects. Deliverables included display advertising, emails, content marketing, printed collateral such as signage and brochures for events, and internal assets such as annual reports and sales decks. I also collaborated with the product team to redesign the ShopStyle e-commerce site through several iterations.

Houston, Texas, Us

During my contract at Men’s Wearhouse I was an integral member of a design team tasked with launching their new ecommerce site which was completely redesigned from the ground up with a clean and modern look and feel. Collaborating with engineering, product management, and user experience teams I worked on realizing compelling visual experiences that conveyed the Men’s Wearhouse brand values, and achieving the company’s goal of attracting a younger clientele. I created seasonal style guides, dictating colors, type treatments, and photography direction, to set the tone for all online creative. During my time here, I produced emails, homepages, and banner advertising for Men’s Wearhouse specifically, but also worked on many projects for the company’s other brands.

Los Angeles, Ca, Us

As Senior Designer, I am responsible for upholding the visual integrity of the brand through my involvement with art direction, conception, and execution of homepage graphics, newsletters, banner ads, printed ads, blog images, and much more. I work cross-functionally with various departments such as Photography, Writing, Marketing, and UX, to ensure the production of compelling and identity-appropriate visual content. Additionally, I oversee and mentor the company’s Graphic Designers and Design Interns.

In addition to website maintenance and administrative assistant duties, this position involved designing various printed fliers, brochures, as well as online promotional materials for the Pittsburgh cultural events collective, cityLIVE!, and property management company, We Do Property.