Mara Ebert, Msml Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York City Metropolitan Area

New Jersey, United States

Design strategy for marketing department and bridge gap between North America and global team based in Italy. Design category strategy for product assortment for the US and Canada across a variety of channels. Formulate media plan with external partners and ensure high product quality and compliance for each country. Develop category management and e-commerce strategy and approach.Selected Contributions:• Achieved 5% growth in Net Turnover in a flat category • Turned the corner on profitability through process-oriented approach and operational efficiency• Saved +$400k in agency fees and relaunched DTC and Amazon brand stores driving incremental revenue

Data-driven sales strategy that yielded measurable results; established impactful selling stories and promotional plans for a new line of dairy-free oatgurt, Halsa.Support various projects using sales & marketing insights and strategy development and market expertise.

Chicago, Illinois, United States

Develop and execute an omnichannel sales strategy spanning retail, foodservice, eCommerce, and specialty channels for 4 brands including RightRice, Hope and Sesame, Mozaics, and Veggicopia. Execute the strategy through direct sales calls, brokers, and sales partners, leveraging both direct and distributor channels and managing an internal sales team. Direct P&L management. Develop and manage effective trade spend budgets, establish & track KPIs, leverage insights and analytics for ongoing brand development and presentations, along with forecasting and demand planning in conjunction with operations.Selected Contributions:• Launched Hope and Sesame sesamemilk at Kroger; New RightRice distribution in 1200+ Publix stores with 5 SKUs• Establish sales & marketing strategy, sharpen selling story, develop e-commerce & new item innovation, and oversee pricing and promotional planning• M&A with RightRice and IPO in November 2021• Conceptualized sales strategy and instituted profitability targets tailored to the customer

Austin, Texas, United States

Manage regional sales managers, field sales & merchandising managers, category manager, trade manager, operations & marketing towards the objective of generating millions of dollars in revenue growth, developing and executing data-driven sales strategy that yields measurable results, and establishing impactful selling stories and promotional plans.Selected Contributions:• New distribution in 1200+ Publix stores with 3 SKUs• Establish sales & marketing strategy, sharpen selling story, develop e-commerce & new item innovation, and oversee pricing and promotional planning• On-board and implement trade promotion management tool to improve ROI and minimize deductions

Portland, Oregon, United States

In this capacity, I designed channel strategy for all three categories, including home care, personal care, and pest control. I developed a GTM retail strategy for each class of trade. I executed shopper marketing and category strategy by leveraging a consulting network and ongoing deliverables.Highlights of accomplishment in this role include:➙ I strategized and grew brick-and-mortar retail sales before the onset of COVID-19 while reporting to board members (GM and CEO). ➙ I secured global Whole Foods distribution and was accepted for four SKUs nationally at Kroger (2700 doors) .➙ I landed four items on the shelf at ShopRite for all stores.➙ I placed 1200 Whole Foods on shelves globally for a line of probiotic cleaners.

Lyndhurst, New Jersey

Throughout my tenure as a Director of Sales at Dr. Schär, I developed a brand from the ground up, including category management, data analysis, costing, product assortment, sales materials, and sales calls. I executed marketing campaigns (digital, social, and shopper) while ideating promotional vision with key partners. I cultivated strategic partnerships with brokers, retailers, and distributors.Highlights of accomplishment in this role include:➙ I expanded brand reach to the first audience with Kroger on gluten-free bread by identifying communications and strategy improvement opportunities and onboarding a national broker.➙ I planned and launched Valsoia, a brand of dairy-free gelato imported from Italy by recommending formula correction.➙ I yielded $1.5M in revenue over 18 months through distribution in 2500+ doors, including ShopRite, Wegmans, and Albertsons.

New York, Ny

While serving as a Director of Sales at Icelandic Provisions, I formulated effective business development, sales, trade, pricing, and promotional strategies to drive market expansion. I built the ERP System “NetSuite”. Fostered a productive relationship with the agency.Highlights of accomplishment in this role include:➙ I initiated distribution with marquee retailers (ShopRite, Key Foods, Shaws, Amazon Fresh, and Heinen’s) and expanded to Whole Foods, Target, Safeway, Wegmans, and Harris Teeter. ➙ I generated $4M in revenue within the first year.➙ I developed distribution partnerships with 12+ major retailers.➙ I secured 6270 distribution points and 5% ACV over the first six months.

Bridgewater, Nj

Conceived, negotiated and executed trade promotion budget, leveraged data-driven market analysis toward the development of innovative programs for major retailers, employed engaging storytelling that influenced strategy and decision-making throughout all aspects of the company, and oversaw retail environment and category managers.Selected Contributions:• Drove millions in revenue growth at Whole Foods and Trader Joe’s• Generated sales and distribution growth with numerous other dominant retailers, including Walmart, Publix, Kroger, Safeway, Target and others• Spurred Target’s ranking as Applegate’s second-largest retailer while growing sales with them by more than 150%, expanding assortment from 4 to 30 SKUs nationally, and earning category captaincy and Partner Excellence Award in Health & Wellness• Established innovative club packs and programs for BJ’s and Costco• Joint Business Planning partnership with Kroger and Target in support of Applegate’s mission

Morristown, Nj

Lead category management team for 52 Grocery Accounts including Meijer, Ahold, ShopRite, Wegman's, Publix, and Winn-Dixie.Managed team of 6 category managers and analysts.Drove results through category captaincies, and advisorships, strategic planning and integrated use of consumer and shopper insights.Collaborated with Tom's of Maine to support and expand distribution in East Coast retailers.

New York, Ny; Morristown, Nj

Category Management for all Alternative Channels including Military, Hardware, Convenience, Goverment and Specialty stores. Game changing outcomes include Category Captaincy at 7-11, DeCA for Oral Care, Personal Care and Home Care.

Hackensack, Nj

• Created Spectra Targeting Grid for Children and Grandparents at Hasbro which revolutionized Media Buying and Licensing opportunities• Multi-Cultural analysis supporting Walmart and Target leading to Strategy & Assortment priorities • Developed and integrated custom allocation and shelf space tools, recognized by client as a best practice• Responsible for analyzing SKU rationalization, recommending and validating planograms, developing and reviewing multi-packs• Leadership role with HR Council providing professional and personal training opportunities for organization

Bloomfield, Nj

• Successfully introduced 22 new items to Sylvia’s Soul Food line, as well as obtained new distribution throughout Northeast• Responsible for order and product management, Budgets, Forecasting, P&L, Packaging, and Brand-wide Promotions of 30 Sylvia’s Ethnic Skin and Hair Care products, as well as over 60 Sylvia’s Food SKU’s• Created Point of Purchase Material/Displays, and product reformulation, order purchasing and stock management for over 200 SKU’s for the Reese, London Pub, Da Vinci, and El Rio product lines• Product management, Budgets, Forecasting, P&L, Packaging, Brand-wide Promotions and Relationship Management