Mara E. Email & Phone Number

London, United Kingdom

AgeChecked provides age verification software for online providers of age restrictive goods and services.Key responsibilities:- Coordination and management of marketing activities provided by external specialist companies, mainly: PR, SEO, content writers, social media management, graphic designers- Marketing strategy- Marketing budget- Monthly reports - Website management (CMS) - Marketing collateral

London, United Kingdom

We Make Change is a not-for-profit startup and social network that aims to creates global social change. Key responsibilities:- Supporting Project Managers to ensure the successful delivery of projects- Developing delivery models and timelines for projects- Interview and hire new team members within the project and salesforce teams - Explore innovative ideas that can enable the optimal delivery of projects

London, United Kingdom

Maternity cover - A global brand with a worldwide audience, BMJ publishes the newest, cutting-edge academic research, providing professional development solutions and creating clinical decision support tools. The journal division publishes over 60 journals covering all fields of medicine. Part of the Strategic Marketing team as Associate Marketing Manager, I managed a portfolio of up to 23 journals and was the main point of contact for marketing both internally and externally.Key responsibilities: • Work closely with society partners making sure all their marketing needs are met• Work on all marketing plans with the consumer team• Responsible for marketing budget and spend• Report on marketing activity• Branding, messaging and positioning, in collaboration with Publishing and Editorial teams• Advise internal marketing teams on appropriate customer segmentation, targeting and engagement• Project manage new journal launches• Audience engagement - Testing tools such as: TrendMD, Figure1 and WisePops

London, United Kingdom

F1000 is the publisher of 3 unique services that support and inform the work of life scientists, its products are: F1000Prime (Online article recommendation service), F1000Workspace (Software tool for managing references) and F1000Research (Open access publishing platform). As the Marketing Manager I was responsible for overseeing the marketing strategy for all 3 products, managing the yearly budget and leading a team of two, working on various marketing campaigns using a combination of online and offline activities, including:- Social media advertising (Facebook, Twitter and LinkedIn) - Google Adwords- DM to internal database- Emails (external and internal database)- Creating all marketing collateral for marketing, sales and outreach- Sponsorship deals with various organisations

London, United Kingdom

Temporary role - Hired on a temporary basis to help map and improve customer journey for Drapers and Nursing Time, working with the teams of both magazines in setting up marketing activity for the next few months.

Sutton, United Kingdom

RBI is a publishing house and data company with a number of B2B and consumer titles. Initially hired as part of the Farmers Weekly team (maternity cover), I joined the Flightglobal team in January 2012 where I was responsible for:- Acquiring new customers for Flight International and Airline Business using a combination of online and offline activities. Both publications are available in print, digital and tablet formats - Project Manager for the launch of the Airline Business and Flight International apps for iPad - Tactical campaign management with a focus on migrating current customers (active and on renewal) to a digital subscription - Supporting colleagues in the renewal team to redesign renewals paper and email series with particular focus on additional advantages of digital/tablet products - Online conversion rate at 12% in May 2013 compared to 1.96% in Jan 2012. The result was achieved with the introduction of well designed landing pages, new PPC and remarketing campaigns and improved website managementAs part of the Farmers Weekly team I was responsible for acquiring new customers for Farmers Weekly, Poultry World, Farmland Market, Crops and Power Farming using a combination of online and offline activities. - Involved in the launch of Power Farming – comparison website for farm machinery- Development of yearly marketing plan and management of marketing budget- Produce, monitor and control the effectiveness of all marketing and promotional material including flyers, brochures, promotional letters, emails and landing pages- Monitoring & reporting on the effectiveness of strategies and campaigns- Focus on converting visitors to the website to paid subscribers, achieved by reviewing the space allocated to subscriptions, redesign subscription images and copy; testing different positions of subscription links on the homepage in particular, to see which one works best and A/B testing of landing pages- Assisting with customers queries

London, United Kingdom

UBM is a specialist events, data and media solutions business focused on the construction, property, architecture and interiors communities worldwide. Responsible for:- Working with the subscriptions marketing manager to achieve subscription sales and revenue targets across Property Week, Building and Building Design - Identifying promotional opportunities and setting up campaigns to suit, both to our own databases and those of third parties- Working closely with the Editors and advertising teams to ensure that marketing messages are in tune with each magazine’s overall direction

London, United Kingdom

Incisive Media is one of the world's leading B2B information providers, serving a wide range of financial, business technology and professional services markets globally. Responsible for:- Managing the day-to-day operations and marketing of training courses-Regular monitoring and reporting of marketing costs against budget and performance against targets- Produce, monitor and control the effectiveness of all marketing and promotional material including flyers, brochures, promotional letters, email and website management- Investigate and recommend ways to develop the events to increase market awareness- Manage the leads, monitor the progress of the telesales team and circulate reports to the event team- Develop Incisive Media’s online presence and maximise revenue from the internet

London, United Kingdom

Terrapinn Financial Training is a provider of learning solutions for the world's top banks, asset managers, consultancies and government agencies. Initially hired as database researcher and promoted to Marketing Executive in February 2007. Having successfully worked on a portfolio of events with the Marketing Director I was promoted to Marketing Manager in February 2008.- Responsible for training the marketing team consisting of a marketing assistant and two researchers- Organised, efficient and pro-active approach, managing up to 40 campaigns a year- Dealing with designers, printers and mailing houses- Direct marketing planning, implementation and analysis of our campaigns- Copywriting (emails, brochures, DM, website)

London, United Kingdom