Mara Hoaghe Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

- Create Nurture Campaigns & Demand Generation Campaigns - Migrate assets & deliverables from Marketo to HubSpot- Build Lead Generation process for all Sales entities - Design & launch email marketing campaigns for all Leaseweb Products- POC for HubSpot related topics

Bucharest, Romania

Nurture Campaigns:- Provide consultancy and expertise to Oracle internal stakeholders in order to develop meaningful nurture flows which will generate Leads for their Lines of Business- Create and deliver nurture campaign assets using Eloqua PathFactory integration and optimization:- Manage development and enhancements for PathFactory/ Conversica from initiation through delivery - Work to optimize PathFactory processes across the marketing technology stack - Develop training and best practices content to help successfully scale use of PathFactory at Oracle, including use of PathFactory’s intelligent forms and gating options- Ensure that integrations and processes between Oracle and PathFactory are working correctly, resolve operational issues, and make recommendations for improvement- Help define the governance processes and rules of engagement for different stakeholders to ensure efficient and effective use of PathFactory- Develop and maintain functional requirements documents for systems and integration processes, and maintain enhancement lists- Frontline for the marketers for collaboration, performance reviews, strategic planning, implementation support - Facilitate the communication within the organization and across its multiple stakeholders- Collaborate with Oracle and PathFactory technical teams on design and implementation of required capabilities (backend Ops teams in the Marketing Infrastructure team)- Provide PathFactory & Conversica production support when needed - Provide performance reports and interpretation to the business, monitor the integrity of available dashboard statistics

- Create and execute digital marketing campaigns execution using Eloqua, Oracle's digital marketing automation system;- Create and execute event registration pages in Certain, Oracle’s Event Management System, and manage event communications plans;- Project co-management / coordination together with the stakeholders for digital marketing campaigns and events;- Manage communication with worldwide stakeholders on process, procedure, marketing and events best practices.

Bucharest, Romania

- Create and execute digital marketing campaigns execution using Eloqua, Oracle's digital marketing automation system; - Create and execute event registration pages in Certain, Oracle’s Event Management System, and manage event communications plans; - Project co-management / coordination together with the stakeholders for digital marketing campaigns and events;- Manage communication with worldwide stakeholders on process, procedure, marketing and events best practices.- Organize the Oracle Romania Marketing Internship Program 2020- Working knowledge in Eloqua, Endeca Segmentation, Certain, Oracle Cloud Marketing Resource Management (MRM) System, Oracle Tools (Marketing Template Builder, DMS, OraDocs, Oracle Content & Experience for Assets (OCE), Oracle Webcenter, Tracking URL generator, CXD Analytics etc)- Proficient level with Adobe Dreamweaver & CSS

Bucharest, Romania

UGBU | North America Alliances & Channels | OSPA | Reporting Principal | EMS Certain Principal | MRM Principal- End-to-end management of training events delivery for Oracle partners worldwide- Top management collaboration and strategy within high impact corporate events: Oracle North America Partner Technical Forum, Oracle Partner Advisory and Oracle CX Partner Summit. - Manage all event delivery elements within the time limits: scheduling, budgets, venue, promotion, registrations, attendance, payments, onsite event support;- Create event websites (HTML) and registration links; - Process event enrollments using internal systems and event fees: orders, invoicing and reporting;- Ensure post-event evaluation, including data entry, data analysis, and producing reports

Bucharest, Romania

- Create, organize and implement the project's design;- Manage the budget plan and the project timeline;- Develop and managing the promotional campaign (online and offline);- Agenda development and management for our events;- Event management.

Bucharest

- Marketing campaigns for our projects (writing and sending newsletters, coordinating the offline & online campaigns)- Screening, sourcing and selection for high potential candidates - Organizer of career events

Master'S Degree, Human Resources Management And Services

Science Degree, Management