Founder • Lead Educator | Skin Care Literature | www.skincarelit.comCo-Founder • Formulator | Strategy Skin | www.strategyskincare.comMara Jenkins is a preeminent leader in the global skincare industry with a 15-year+ tenure marked by innovation and strategic growth. Entering the skincare industry as a clinical aesthetician and CIDESCO diplomat, Mara has leveraged her certification in over 30 countries to successfully elevate skincare standards and educational practices.Her strategic foresight has been crucial in guiding some of the industry’s most respected legacy skincare brands through expansions into the US and European markets, particularly during pivotal company acquisitions. By designing and implementing targeted sales and education strategies, she ensured these brands not only entered new markets smoothly but also secured sustained growth and market relevance.As the co-founder of Strategy Skin, Mara, alongside Amanda Hlatky, has been a driving force behind the creation of 'The A Retinal Serum,' embodying their philosophy of thoughtful formulation without compromise. Their innovative use of advanced Vitamin A technology addresses the skincare industry's challenge of finding effective solutions amid an overwhelming product market.As the founder of Skin Care Literature (skincarelit.com), Mara has also created a leading online platform for professional skincare education, offering resources that bridge the gap between traditional aesthetics and contemporary dermatological science. This initiative underscores her commitment to empowering skincare professionals with accurate, comprehensive information.Mara Jenkins's unparalleled blend of clinical expertise, market acumen, and educational leadership has not only propelled skincare brands to new heights but has also set a benchmark for excellence and innovation in the industry.