Marketing Specialist
CurrentDigital Marketing• Developed the startup of a social media content calendar, utilizing Sprout to write copy, designgraphics on Canva, schedule, and optimize posts for B2B Marketing on LinkedIn, Facebook, Instagram, and YouTubeWebsite Redesign• Assisted with the complete overhaul of the company website to improve design, navigation, ROI, UX,and SEO• Created content with WordPress and G-suite including blogs, event and product pages, case studies,and moreEvent Marketing and Management• Operated companywide Smartsheet calendar of 100+ tradeshows and events• Managed booth and marketing logistics, including signup, finances, marketing materials, and leadmanagement• Led meetings before and after tradeshows to communicate results, ROI, and improvements.• Email marketing through Pardot and Salesforce CRM