Mara Rose Serva

Mara Rose Serva Email and Phone Number

Head of Marketing Strategy and Operations @ Optimyzd
London, England, GB
Mara Rose Serva's Location
London Area, United Kingdom, United Kingdom
About Mara Rose Serva

Digital marketing expert with 8+ years of hands-on experience. I’ve led successful projects and managed advertising campaigns across a variety of ad platforms, spanning search, display, social media, native and video.My passion lies in crafting cross-channel strategies that seamlessly align with business objectives, consistently delivering measurable outcomes.Having partnered with clients in finance, recruitment, construction, real estate, e-commerce, and nonprofits, I bring a holistic understanding of diverse industries.Google Ads * Bing Ads * YouTube Ads * Facebook & Instagram Ads * Quora Ads * Spotify Ads * Native Ads * Apple Search Ads * Programmatic * Google Analytics * Google Data Studio * Project Management

Mara Rose Serva's Current Company Details
Optimyzd

Optimyzd

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Head of Marketing Strategy and Operations
London, England, GB
Website:
optimyzd.co.uk
Employees:
8
Mara Rose Serva Work Experience Details
  • Optimyzd
    Head Of Marketing Strategy And Operations
    Optimyzd
    London, England, Gb
  • Optimyzd
    Head Of Marketing Strategy & Operations
    Optimyzd Mar 2022 - Present
    London, England, United Kingdom
  • Optimyzd
    Biddable Media Manager
    Optimyzd Dec 2018 - Mar 2022
    London, United Kingdom
    Main responsibilities:- Develop integrated marketing strategies for our clients to reach customers across many digital channels.- Create, manage and optimise Google Search, Display and YouTube Ads campaigns for clients operating within the financial, automotive and retail industry.- Create, manage and optimise Facebook Ads campaigns for a UK-based insurance client to generate leads and on-page conversions. - Create, manage and optimise Apple Search Ads campaigns on the App Store to promote awareness of apps and drive installs.- Run A/B tests on Facebook Ads to improve performance.- Run Experiments on Google Ads to test different bidding strategies.- Generate monthly reports to present at internal and client meetings.- Allocate and manage advertising budgets (exceeding £6M per year).- Manage a team of 5 and set tasks to achieve overall monthly, quarterly and yearly goals.- Utilise project management platforms such as ClickUp and Asana to manage projects and oversee the team's performance and workload.- Support the Director with the recruitment process.- Develop internal training material to support new starters.
  • Maze Media
    Ppc Specialist
    Maze Media Jan 2017 - Dec 2018
    London, United Kingdom
    Main responsibilities:- Manage and optimise Google Search, Display and Bing Ads accounts for a UK-based insurance client in order to generate an increasing number of leads whilst reducing acquisition costs.- Manage and optimise Facebook Ads campaigns to generate on-page conversions, leads, brand awareness and website traffic.- Attend quarterly meetings with both Google and Facebook account managers to discuss performance and define goals and next steps.- Conduct A/B tests, monitor and evaluate performance- Create and upload ad copies in bulk using Google Ads Editor.- Define and implement audiences across multiple Google Ads campaigns.- Create and manage native advertising campaigns on Outbrain, Taboola and Verizon (Yahoo) to promote content online, drive website traffic and raise brand awareness.- Generate reports in Excel and Google Data Studio for Google Ads, Bing Ads, Facebook Ads and native ads campaigns to present both internally and externally.
  • Short Let London
    Digital Marketing Assistant
    Short Let London Feb 2016 - Nov 2016
    Londra, Regno Unito
    Main responsibilities:- Set up and optimise Google Search Ads campaigns.- Execute keyword research using Google Keyword Planner and SEMrush.- Create compelling ad copies for Google Search campaigns for the UK and EU market.- Write SEO-optimised content.- Use SEMRush to run SEO audits and competitor analysis and optimise the website accordingly.- Run social media campaigns on Facebook and Twitter to grow the company’s page, generate engagement and brand awareness.- Create reports to monitor performance.
  • Volunteer Centre Kensington & Chelsea
    Digital Marketing Intern
    Volunteer Centre Kensington & Chelsea Aug 2015 - Feb 2016
    London, United Kingdom
    Key responsibilities:- Create and promote content on Facebook and Twitter to raise awareness and drive engagement.- Promote volunteering events and opportunities on Facebook and Twitter utilising social media scheduling tools such as Hootsuite and Buffer.- Design newsletter emails and manage email lists on Mailchimp to drive awareness of volunteering initiatives.- Create interal reports to present to the management team.

Mara Rose Serva Education Details

Frequently Asked Questions about Mara Rose Serva

What company does Mara Rose Serva work for?

Mara Rose Serva works for Optimyzd

What is Mara Rose Serva's role at the current company?

Mara Rose Serva's current role is Head of Marketing Strategy and Operations.

What schools did Mara Rose Serva attend?

Mara Rose Serva attended Università Cattolica Del Sacro Cuore.

Who are Mara Rose Serva's colleagues?

Mara Rose Serva's colleagues are Jacob Nottingham, Luisa Calton.

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