Senior Paid Media Analyst (Regional)
Led multiple projects that drove month-over-month increases in Return on Ad Spend (ROAS) and heightened expressions of interest.Initiated and executed paid media strategies to enhance brand awareness , generate leads and drive revenue across 21 markets in the Caribbean.Managed a monthly budget exceeding $100,000, developing and implementing strategies for Facebook (Meta) Ads , Google PPC Ads, Google Demand Generation, Google GDN. Oversaw tracking and optimisation setups, ensuring performance improvements across all 21 markets in the region.