Mara Winston Grigg Email and Phone Number

PERFORMICS (Formerly SMG Local Spectrum)Client business lead including holistic cross channel account management; focus on digital (managed programmatic display/social/video/mobile, SEM, local SEO)• Own client relationships; Focus on organic growth built on development of account management best practices such as reliable processes and accuracy in day to day deliverables, budgeting/billing. Drive strategic planning with clear presentations backed with research and digestible data… Show more PERFORMICS (Formerly SMG Local Spectrum)Client business lead including holistic cross channel account management; focus on digital (managed programmatic display/social/video/mobile, SEM, local SEO)• Own client relationships; Focus on organic growth built on development of account management best practices such as reliable processes and accuracy in day to day deliverables, budgeting/billing. Drive strategic planning with clear presentations backed with research and digestible data, delivering flawless execution of campaigns and actionable reporting. Solve for client business challenges via cross-team collaboration• Mentor supervisors/associates in supportive working environment, creating space for career development and learning in digital marketing landscape, keeping current with industry innovations and partner capabilities via strong partnerships; Coordinate resource allocation, staffing/hiring across clients• Responsible for meeting agency revenue goals and increasing dealer level participation, tracking financials• Participant in New Business opportunities for outside prospects and current in-network clients. Following winning pitches, build processes and staff, plan media and facilitate campaign launches including Prisma set-up and tech ops’ tagging/trafficking Show less

Built digital advertising program from the ground up, constantly testing new strategies & channels, implementing tracking & developing reporting methodology with meaningful metrics from which to optimize our initiatives. Year over year, ROI improved by 21%, driving 13% of total traffic to CSO.org and 19% of new traffic. Believe in tough negotiations through carefully cultivated relationship building with vendor partners. Through improved rates & partnerships, increased ad output by… Show more Built digital advertising program from the ground up, constantly testing new strategies & channels, implementing tracking & developing reporting methodology with meaningful metrics from which to optimize our initiatives. Year over year, ROI improved by 21%, driving 13% of total traffic to CSO.org and 19% of new traffic. Believe in tough negotiations through carefully cultivated relationship building with vendor partners. Through improved rates & partnerships, increased ad output by approximately 200% YoY. Constantly look for ways to increase efficiency, having developed new department processes for media planning, ad design project management, billing & budget tracking, & reporting. Work in Microsoft Office, research, planning & budgeting tools, Tessitura, Google Analytics & search systems, Google Certified Partner advanced search exams.CSO Day to day:Develop and implement marketing plans, advertising and promotional campaigns for Chicago Symphony Orchestra and Symphony Center Presents- Planning and execution of marketing campaigns for single ticket sales, subscription renewal, acquisition and prospecting, coordinating all advertising and promotional campaigns including rate/contract negotiation, production, buying and trafficking of media across channels: print, radio, digital, out of home, television- Manage marketing department media budgets, billing and financial reporting- Negotiate media sponsorships and promotional agreements- Serve as project manager/copywriter, shepherding marketing materials through design and approval process- Event planning and audience development initiatives- Analyze campaign success and develop improved tracking methods for media strategies, ensuring continued campaign optimization and effectiveness- Manage project-based tasks and training for Digital Marketing Coordinator, Marketing Associates, Interns- Serve as Communications Department representative at Symphony Center concerts and act as internal department liaison Show less

As chair of Special Events and Promotions, duties included coordinating and executing Chicago Opera Theater Opera Underground special events and promoting fundraising and community building efforts.Member of Executive Council of Chicago Opera Theater's Opera Underground, COT's young people's board whose members work and play in support of the opera. Chicago Opera Theater is young, vibrant, edgy and contemporary - and so are our Opera Underground members!

I planned, executed, optimized & reported on ad campaigns across multiple channels within the digital space with a hyper-local focus, maintaining client relationships & building partnerships with publishers/vendors/engines for major corporate clients in varied business categories. - Strategy [planning, billing/budget process design and management, reporting] and Activation [execution, optimization, tracking, content creation] of digital advertising campaigns with a hyper-local focus… Show more I planned, executed, optimized & reported on ad campaigns across multiple channels within the digital space with a hyper-local focus, maintaining client relationships & building partnerships with publishers/vendors/engines for major corporate clients in varied business categories. - Strategy [planning, billing/budget process design and management, reporting] and Activation [execution, optimization, tracking, content creation] of digital advertising campaigns with a hyper-local focus across multiple channels such as Directory, SEM, Social, Mobile, Display- Management of client relationships and deliverables across diverse business categories including Retail, Wireless Communications, Education, Healthcare, Restaurant, Travel, Corporate recruitment- Develop internal and external reporting methodology, instructing Data/Operations Analyst in execution and maintenance of reporting and clients’ organic listing web presence and manage Account Executive in client service Show less

Assist in developing & managing multi-million dollar advertising campaigns in print/TV/digital/radio/out of home for an international pharmaceutical client, collaborating on creative choices & buying negotiations with partner agencies.- National media planning/budget tracking for new business: multinational client with brands’ budgets up to $50MM/year- Research and analysis of competitive benchmarking and strategic targeting- Partnering with buying / creative teams to create… Show more Assist in developing & managing multi-million dollar advertising campaigns in print/TV/digital/radio/out of home for an international pharmaceutical client, collaborating on creative choices & buying negotiations with partner agencies.- National media planning/budget tracking for new business: multinational client with brands’ budgets up to $50MM/year- Research and analysis of competitive benchmarking and strategic targeting- Partnering with buying / creative teams to create brand strategy and tactical media plans- Instructing new team members in processes and methodology, featured in promotional videos to promote Starcom’s training programs Show less

- Create, track and maintain timelines for marketing plans and sales initiatives- Analyze competitive benchmarking and adjust pricing according to marketplace trends to ensure success of financial goals- Develop creative campaign through target research and conceptual planning- Create and edit online and offline content for all marketing materials

- Maintained schedule of Arla Gomberg, Principal - Aided Ms. Gomberg in preparation for ideation sessions for new product development and consumer experience research

- Coordinated staff of 60+ fellows, including management of administrative office and production teams- Created and distributed press materials - Managed promotions and partnerships